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Sponsorship in the News
Attivo joins Worcestershire County Cricket Club as Principal Partner
Financial planning firm, Attivo, has elevated its partnership with Worcestershire County Cricket Club by becoming front of shirt sponsor of both the men’s and women’s Worcestershire Rapids T20 Vitality Blast and the Metro Bank One Day...
Women’s Rugby World Cup 2025 welcomes KETTLE Chips as official partner
KETTLE Chips has been unveiled as the official hand-cooked crisp supplier for the Women's Rugby World Cup tournament. With 2024 marking the most-watched year for women’s sport in the UK—drawing a record 44.7 million viewers –...
Toyota becomes new Principal Partner to England and Wales cricket
The England and Wales Cricket Board (ECB) and Toyota have agreed a new, multi-year partnership which sees Toyota become the new Principal Partner to England and Wales cricket from May 2025.
In its new role, Toyota commits to supporting...
Hilton and Hampshire cricket teams sign new partnership
Hilton and Hampshire Women and Hampshire Men’s cricket teams have agreed a new partnership, with the hospitality brand featuring as the new front of shirt sponsor for both Utilita Bowl-based cricket teams.
Hilton will be the front-of...
Volvic named as Official Water Supplier for Women’s Rugby World Cup 2025
World Rugby has signed Volvic as the Official Water Supplier for Women’s Rugby World Cup 2025. Continuing its presence in rugby after successful sponsorship of the Rugby World Cup 2023, Volvic’s campaign will encompass communications...
