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Sponsorship in the News
Generali becomes Davis Cup presenting partner
Generali has signed a global multi-year partnership with World Tennis to become presenting partner of the Davis Cup.
Under the agreement, the 126-year-old competition becomes the ...
Arabian Dyar takes naming rights to Gulf Cup
Arabian Dyar Real Estate Development has signed a strategic partnership with the Gulf Football Federation ahead of the 27th Gulf Cup, which takes place in Jeddah from September 23 to October 6, 2026.
...Live Nation report reveals growing demand for real world experiences
Live music is emerging as an increasingly important escape from everyday life, reflecting a much larger cultural shift playing out around the world. As more of life moves online, people are placing greater value on experiences that feel...
Liverpool FC and 1PointFive expand sustainability collaboration
Liverpool FC and 1PointFive, a US-based carbon capture, utilisation and sequestration company, have expanded their collaboration with the launch of two new products for supporters.
The new Mighty Red teddy and Red Ted follow last year...
Aviva backs free Bee Network travel for Greater Manchester schoolchildren
Around 90,000 schoolchildren across Greater Manchester will benefit from free Bee Network tram travel under a new 12-month sponsorship arrangement supported by Aviva.
Delivered with Transport for Greater Manchester (TfGM), the initiative...
