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Sponsorship in the News
PepsiCo agrees global partnership with Mercedes-AMG PETRONAS F1 Team
PepsiCo has agreed a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its brands – Gatorade, Sting, and Doritos – with the Formula 1 team. This multi-year partnership...
World Rugby and Gilbert extend partnership through to 2033
World Rugby and Gilbert have unveiled the official match ball design for the Men’s Rugby World Cup 2027 in Australia, alongside confirmation of an extension to their long-standing partnership through to 2033.
Under the agreement,...
Perk becomes official partner of the future Audi F1 Team
Travel and spend management platform Perk has signed a multi-year partnership with the future Audi F1 Team which will see company’s intelligent automation streamline operational tasks. Perk's logo will feature on designated team...
Paramount+ becomes an Official Partner of Arsenal
Paramount+ has become an Official Partner of Arsenal in a deal that merges the worlds of football and entertainment for supporters worldwide. The team also confirmed last week the end of its collaboration with the Rwandan government.
...World Rugby and Emirates sign record breaking partnership extension
World Rugby and Emirates have signed a multi tournament partnership, the longest and most wide ranging in the governing body’s history, strengthening a relationship that will run across rugby’s premier events through to at least 2035...
