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Sponsorship in the News
Olympic and Paralympic cyclists 'Pedal with Purpose'
Lloyds and British Cycling have launched Lloyds Pedal with Purpose, cycling’s first athlete-led social impact programme. The initiative will empower eight Great Britain Cycling Team riders to use their individual voices to drive meaningful...
Canterbury of New Zealand partners with Wales Women's Rugby
Canterbury of New Zealand has been appointed as the Official Rugby Boot Supplier to Wales Women’s Rugby, in a new three-year agreement that will see players provided with two pairs of boots per season. This latest...
England Rugby & O2 coproduction 'England, Meet England' premieres on ITVX
The England women’s rugby team, the Red Roses, will feature in a new documentary ‘England, Meet England’ which details their path to World Cup victory. Co-created with O2, longtime partner of the RFU, the documentary will be...
Newcastle United partners with KNOX Hydration
Newcastle United has signed a multi-year partnership with KNOX Hydration. From July 1 2026, the club’s Training Centre at Darsley Park will be renamed The KNOX. The partnership also includes the sleeve sponsorship on training wear for the...
Future FWD returns for third year to open doors into the sports marketing industry
Dentsu Sports International (DSI) is bringing back Future FWD for a third year. DSI’s Work Insights programme is designed to give the next generation of talent a route into the sports and...
