Enter the Awards

The UK Sponsorship Awards 2020 have been postponed into Spring 2021.  2020 Winners and Finalists have been decided upon and will be awarded and celebrated at the Gala Dinner.  The sector had the opportunity to enter five NEW CATEGORIES which reward activations which have met and overcome the challenges of the past year.  Deadline for the new categories was Feb 1 and the shortlist will be announced towards the end of the month.  If you not been able to submit for any reason, please email us at info@sponsorship-awards.co.uk

The UK Sponsorship Awards celebrate the finest campaigns in the sponsorship industry – campaigns that others can benchmark against. From the biggest to the smallest budget, from the most high-profile sports campaigns to fantastically creative and niche arts projects, the Sponsorship Awards demonstrate how this segment of the marketing business has taken on such strategic significance for brands.

Sponsorship can deliver measurable brand and business value and this is what we ask our entrants to prove.  To make it to the shortlist, campaigns must meet a strict set of commercial criteria – clearly researched and defined objectives, evidence of innovation and proof of positive business results. Click here for Categories & Criteria.

On show across all categories of the 2020 shortlist is evidence of how sponsorship can give a commercial edge even during downturns. Its ability to drive sales, encourage purchase consideration and create brand engagement is tangible.