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Sponsorship in the News
betTOM continue football sponsorship push with Stockport County partnership
betTOM have agreed a one-year partnership with Stockport County to become the League One club’s Official Betting Partner. The agreement builds on betTOM’s growing presence in English football and will see the online bookmaker feature...
New research from MG OMD and Global reveals sport has become Britain's strongest force for community, influence and belonging
New research from MG OMD and Global finds that sport has become Britain’s number one community, offering a growing, powerful sense of connection at a time when shared national moments are increasingly rare.
The research surveyed 2,...
Southampton FC signs VARIANSE as global trading partner
Southampton Football Club has agreed a new multi-year partnership with global online trading brand VARIANSE, which becomes the club’s Official Global Trading Partner and exclusive Official CFD Trading Partner. The agreement comes as...
Liverpool FC and EA SPORTS extend partnership beyond a decade
Liverpool FC and EA SPORTS have extended their long-standing relationship, taking the partnership beyond ten years.
EA SPORTS will continue as the club’s Official Football Simulation Game Partner, building on a collaboration spanning...
UK’s young sports fans are more passionate – but harder to impress
Young British sports fans are highly engaged with sport but are changing the way they watch, follow and interact with it, according to new research from GSIQ.
The Next Generation of Sports Fans white paper draws on research among 5,000 15...
