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Sponsorship in the News
Kia and Surrey announce biggest partnership in domestic women’s cricket
Kia has renewed its commitment as headline partner of the women’s team of Surrey County Cricket Club for a further three years, running until the end of 2029. The six-figure deal is the biggest standalone partnership with a domestic women...
BetWright announces sponsorship with Sky Sports Racing
BetWright has agreed a new sponsorship partnership with Sky Sports Racing, strengthening the brand’s presence within horse racing.
Through the partnership, BetWright sponsor idents will feature within Sky Sports Racing’s live...
AEG International Global Partnerships strengthens leadership team
AEG International’s Global Partnerships team, the sponsorship and premium seating division of AEG, has made nine senior promotions as part of a team restructure designed to strengthen partner experience and enhance global alignment as it...
Louis Theroux fronts JD x Nike Air Max 95 Neon campaign from Ear to the Ground
JD and Nike have unveiled a culturally disruptive campaign marking the return of the iconic Air Max 95 OG Neon. Launched as part of Air Max Month, the campaign brings the legendary silhouette home ahead of its drop on Thursday 5th March - with...
Excel London and Carlsberg Britvic agree multi-year partnership
Excel London and Carlsberg Britvic have announced a new multi-year partnership. soft drinks including Pepsi MAX®, 7UP, Lipton Ice Tea and Rockstar Energy. The new partnership will see Carlsberg Britvic become Excel’s Official Soft...
