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Sponsorship in the News
Rodrigo Coelho appointed Managing Director of Sid Lee Sport Canada
Sid Lee Sport has named Rodrigo Coelho as its Managing Director for Canada, where he will lead the group’s sport sponsorship practice and strategic growth objectives in the market.
Coelho, who will be based in Sid Lee’s Toronto...
Ten trends shaping sports sponsorship
Welcome to 2026. If the first half of the decade was defined by disruption, recovery and experimentation, the next phase of sports sponsorship looks set to be about consolidation, accountability and scale. The sector is no longer reacting to...
Marriott Bonvoy appointed Official Accommodation Partner in multi-year partnership.
Marriott Bonvoy and the International Cricket Council (ICC) have signed a partnership which will see Marriott International's travel platform appointed the Official Accommodation Partner for ICC through to 2029. The agreement covers all ICC...
Dizplai highlights hidden cost of ‘anonymous fandom’ in global sport
Audience engagement specialist Dizplai has published its Anonymous Fan Index, revealing the growing financial impact of so-called 'anonymous fandom' across global sport.
Drawing on insights from a hand-selected group of senior industry...
Somerset House expands development team with three new roles
Somerset House is expanding its Development team, with three roles now open. Two of the positions are newly created, reflecting continued growth across partnerships and supporter engagement.
The vacancies include Senior Stewardship Manager...
