Sponsorship in the News

Good Housekeeping signs Dyson for centenary event

Lifestyle magazine Good Housekeeping has signed Dyson as headline sponsor of Good Housekeeping Live, its three-day event to celebrate the brand’s centenary year. Dyson will work with Good Housekeeping to create a range of activations,...

Manchester City FC and Xylem Extend multi-year global partnership to tackle water challenges

Premier League Champions Manchester City has renewed its multi-year global partnership with water technology company Xylem. The renewed partnership includes the Manchester City men’s and women’s teams, and MLS Champions New York City...

Castore becomes Principal Partner of Aston Villa FC

Sportswear brand Castore has signed a multi-year agreement to be Principal Partner of Aston Villa Football Club, supplying kits for the start of the 2022/23 season. The agreement builds on Castore’s push into the highest level of English...

Esports Scotland appoints Strive Sponsorship to maximise commercial opportunities ahead of Commonwealth Games

Esports Scotland has appointed Strive Sponsorship to develop its commercial approach across its range of properties ahead of the Birmingham 2022 Commonwealth Games and beyond. Esports Scotland is an event and league operator, promoter of...

Draper Tool commits to support Saints Foundation

Southampton Football Club sponsor Draper Tools has consolidated its 40 year relationship with the team by becoming the Saints Foundation's Community Charity Partner.The Hampshire-based tools business will support Saints Foundation through...