Sponsorship in the News

IHG Hotels & Resorts named Official Hotel Partner of Men’s Rugby World Cup 2027

World Rugby has named IHG Hotels & Resorts as the Official Hotel Partner of Men’s Rugby World Cup 2027 in Australia.

The partnership will see IHG support fans, players, officials and guests travelling...

M+C Saatchi Sport & Entertainment launches ‘HOME 28’ aiming to give clients the home advantage ahead of UEFA EURO 2028

M+C Saatchi Sport & Entertainment has launched HOME 28, an agency alliance created to help brands unlock the cultural and commercial opportunities of UEFA Euro 2028. 

With the tournament set to take place across...

Visa signs major Rugby World Cup partnership

World Rugby has named Visa as a Principal Partner and Official Payment Technology Partner of Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029 in Australia....

CUPRA steps up padel presence with LTA partnership

CUPRA has expanded its involvement in padel through a new multi-year partnership with LTA Padel, becoming the Official Automotive Partner of the sport in Great Britain.

The agreement will see CUPRA become title partner of the ...

Millwall renews four international travel partnerships

Millwall FC has renewed four long-standing agreements with official Match Break Partners Champions Travel, GO Sport Travel, Travel Connection and P1 Travel, continuing relationships that stretch back more than a decade....