Sponsorship in the News

2021 Virgin Money London Marathon launches We Run Together cam;paing

The Virgin Money London Marathon will return to its central London course on October 3 2021 889 days after it was last held in April 2019. On the same day, up to 50,000 people around the world will take on the 26.2 miles on the course of their...

New dates for Rugby League World Cup announced

Rugby League World Cup 2021 (RLWC2021) have today confirmed that the tournament will now take place between Saturday 15 October – Saturday 19 November 2022. RLWC2021 has also announced that the opening...

All Points East returns with raft of new and existing sponsorships onboard

All Points East returns to Victoria Park in London after a break in 2020 due to the pandemic. Appearing at the festival will be new and existing partners - all brokered by AEG Europe Global Partnerships - who have identified the festival as a key...

Virgin Media spurs support for ParalympicsGB with #WeAreHere campaign

Virgin Media, partner of the British Paralympic Association, has launched its campaign #WeAreHere, a virtual movement supported by celebrities and athletes to rally the nation to support ParalympicsGB at the Tokyo 2020 Paralympic Games.

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MKTG Frontier 2021 survey reveals upturn in confidence

MKTG Sports + Entertainment has today published the results of its 2021 MKTG Frontier survey which gauged opinions from 600+ industry professionals around the world. The survey reveals that in 2020 a potential 70% decrease was reported in the...