Sponsorship in the News

Otro Capital leads strategic investment in Two Circles

Otro Capital, the New York based sports private equity firm, is making a strategic investment in global sports company Two Circles. Bolt Ventures, David Blitzer’s family office, has also invested alongside Charterhouse Capital Partners and...

Ear to the Ground unveils 24/25 Fan Intelligence® Index: Nike, YouTube, and adidas lead the ranking

Strategic and creative agency Ear to the Ground has launched its 24/25 Fan Intelligence® Index, an annual report that ranks the world’s top 100 brands by cultural attraction in sports and gaming. The report offers insights into how...

rEvolution acquires WePlay

Sports marketing specialists rEvolution has acquired WePlay, a marketing agency specialising in sports and entertainment. With this acquisition, WePlay becomes a wholly-owned operating company within the rEvolution family. The addition of WePlay...

English football unites to promote Play Safe weekend

English football is uniting this weekend to promote Play Safe – The FA’s nationwide campaign to focus attention on the vital importance of safeguarding across our national game. The FA’s Play Safe campaign is endorsed by the...

Barclays renews football sponsorships

Barclays has announced a multi-year renewal of its football sponsorships. Since the start of the Barclaycard Premiership in 2001, to becoming the Title Sponsor of the Women’s Super League in 2019, Barclays has now been at the heart of...