Campaign of the Week

Features

What makes an UKSA award-winning entry in 2026/27? Practical tips for outstanding sponsorships

Each year, the UK Sponsorship Awards (UKSA) highlights the most effective and imaginative partnerships in the market. Looking across the 2026 entries, a pattern emerges: winning work is not defined by visibility alone. The strongest cases demonstrate...

Global sports IP revenues reach US$174 billion

UKSA 2026 Review: Creativity amplifies impact

2026 saw another strong set of entries to the UK Sponsorship Awards - with the winners and finalists summarised in our Book of the Night. Looking across the categories, several key themes emerge - each of which reflects how far the discipline has...

UK Sponsorship Awards 2026 - The Shortlist

Irish Sponsorship Industry set to reach €247M in 2026

The Irish sponsorship market, valued at €235.5 million in 2025, is projected to rise by five percent to €247 million in 2026, according to the 20th edition of the annual ONSIDE Irish Sponsorship Industry Survey.

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