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Features
Fanning the flames of passion: Two Circles and M&C Saatchi Sport & Entertainment release reports that explore fan engagement
Any sports rights holder knows that fans are the lifeblood of their business – and that superfans are the most valuable asset of all. But a new ...
From the environment to immersive experiences: What is the future of Arts Sponsorship?
The financial foundations of arts and culture organisations in the UK are not in great shape, according to recent findings by industry insiders.
Enthuse’s ‘Rising To The Challenge’ Report - 10 mass participation insights for sponsors
The Covid-19 era aside, mass participation events have always held a strong appeal for sponsors. A great way to cut through the clutter of competition, they act as a gateway to multiple media touch points, diverse activation opportunities and powerful...
UK Sponsorship Awards 2025: Celebrating the team players. Consultancy, Rights Holder and People awards open for entry
The 2025 UK Sponsorship Awards are open for entry and, as always, there are several categories designed to celebrate the achievements of companies and individuals. Consultancies and Rights Holders will have their own dedicated categories, with three...
B2B or not B2B? Dissecting the power of business to business sponsorship
Sponsorship, for the most part, is a consumer-facing business – used to drive brand engagement, brand affinity and sales among mass audiences. But there is also an important b2b dimension to sponsorship, which the UK Sponsorship Awards (UKSA)...
