Campaign of the Week

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UK Sponsorship Awards 2026 - The Shortlist

Irish Sponsorship Industry set to reach €247M in 2026

The Irish sponsorship market, valued at €235.5 million in 2025, is projected to rise by five percent to €247 million in 2026, according to the 20th edition of the annual ONSIDE Irish Sponsorship Industry Survey.

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Campaign spotlight - NatWest partners with Team GB and ParalympicsGB athletes to ignite action through powerful ‘Team Talk’ to the nation

Coca-Cola bottles Premier League matchday anticipation with ‘Guess The Goals’ campaign

Coca-Cola, in partnership with the Premier League, has launched Guess The Goals - a national promotion built around one of football fandom’s most instinctive matchday rituals: predicting goals before the weekend matches kick off.

Why the UK Sponsorship Awards launched an Agency Wellbeing Award

The launch of the UK Sponsorship Awards’ new Agency Wellbeing Award is a timely reminder that success in the sponsorship consultancy world is about more than revenue growth, pitch wins and awards shelves. While...