SPONSORS
PARTNERS
Features
The Search for Sponsorship Superfans: why UKSA is introducing a Brand Fandom Award
Fans have always been central to sponsorship. But can brands turn the passion people feel for teams, creators and entertainment properties into lasting loyalty of their own? The UK Sponsorship Awards is introducing a new category for 2027 to recognise...
UK Sponsorship Awards 2027 - Countdown to Early Bird Deadline begins
Brands, agencies and rights holders have until December 18 to secure discounted entry fees for the industry’s annual celebration of sponsorship excellence
New Brand Fandom award, World Cup spotlight and free Arts...
Social purpose in practice: how sponsorship can make a difference
What can a sponsorship make possible for the people it reaches? A chance to try a new activity, perhaps, or support a local sports club? Maybe it can help them discover emerging artists or engage with a health issue they might otherwise neglect.
...What makes a great sponsorship consultancy (and a compelling UK Sponsorship Awards entry)?
A memorable campaign can vividly demonstrate what a consultancy is capable of. But assessing the business behind it requires a wider view.
How well does it understand its clients? Can it turn audience insight into effective ideas? Is it building...
Making an inherited sponsorship your own
Visa’s return to Rugby World Cup as Principal Partner puts it in the unusual position of replacing its fiercest rival at a property it once sponsored itself. But what must an incoming partner do to displace the associations built by its...
