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Features
Sports Sponsorship in 2025: Ten trends to watch
Welcome to 2025, a year that looks set to offer the same potent mix of technological disruption, consumer activism and brand-powered innovation that has characterised the global sponsorship business during the first quarter of this century.
Esports sponsorship: end of year report
This time last year, UKSA looked at the state of play in the esports sponsorship sector. Our conclusion was that some of the heat had...
IMG: seven digital trends that will shape sport rights (& sponsorship) in 2025
Global agency IMG has just launched its Digital Trends Report 2025, which explores the technological innovations that will shape the sports media landscape for rights holders over the next 12...
