Liverpool FC and 1PointFive expand sustainability collaboration

Liverpool FC and 1PointFive, a US-based carbon capture, utilisation and sequestration company, have expanded their collaboration with the launch of two new products for supporters.

The new Mighty Red teddy and Red Ted follow last year’s commemorative jersey marking the 20th anniversary of the ‘Miracle of Istanbul’.

As part of the collaboration, 1PointFive will use its Direct Air Capture technology to remove carbon dioxide from the atmosphere equal to the carbon generated in manufacturing the products up to the point of sale.

The initiative forms part of Liverpool FC’s sustainability programme, The Red Way, while supporting the continued expansion of the club’s retail portfolio.

Lee Dwerryhouse, Liverpool FC’s senior vice president of merchandising, said the partnership enables the club to create products that connect with fans while supporting its commitment to exploring “innovative and more sustainable retail opportunities”.