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Sponsorship in the News
Honda Racing Company appoints THE.TEAM to secure partners for MotoGP team
Global sports, music and entertainment company THE·TEAM has been appointed by Honda Racing Corporation (HRC) to lead the search for new commercial partners for its MotoGP team, Honda HRC.
The appointment will see THE·TEAM...
Fans want more than visibility: why utility is becoming the new currency of sponsorship
For years, brands have invested in sport, music, gaming and entertainment in the hope that proximity to the things people love will translate into relevance. But new research from Ear to the Ground suggests that simply being present in fan...
Tesco becomes Official Supermarket Partner of WSL Football
Tesco has joined WSL Football as its Official Supermarket Partner in a new multi-year agreement combining fan engagement with support for children’s access to healthy food.
The partnership will link attendance...
Coca-Cola joins Newcastle United in new global partnership
Newcastle United has signed Coca-Cola as its Official Soft Drinks Partner in a new multi-year agreement.
The partnership will also see Coca-Cola become presenting partner of ...
Jersey Mike’s enters UK football with EFL Trophy title partnership
American sandwich brand Jersey Mike’s has become the new title sponsor of the EFL Trophy, in a long-term partnership running until the end of the 2030/31 season.
The deal comes as Jersey Mike’s prepares to enter the UK market,...
