Sponsorship in the News

British Cycling Foundation agrees partnership with Parkinson’s UK

The British Cycling Foundation and Parkinson's UK have partnered with the aim to break down barriers to cycling for those living with Parkinson’s through a pilot programme of activity. 

Parkinson’s UK will become the...

Bally Bet tells fans to ‘Check Your Bally’s’ in cancer awareness push

This Testicular Cancer Awareness Month, Bally Bet has teamed up with The OddBalls Foundation and Nottingham Forest to encourage fans to ‘Check Your Bally’s’. Bally Bet will help The OddBalls Foundation raise crucial awareness...

Stromberg extends official apparel partnership with Clutch Pro Tour

Golf apparel brand Stromberg has extended its partnership with The Clutch Pro Tour, continuing as the tour's Official Apparel Partner for a further season. The renewed deal sees Stromberg increase its commitment to professional golf's emerging...

Nordoff and Robbins Music Therapy and LW Theatres announce new partnership

Nordoff and Robbins, the UK’s largest music therapy charity, and LW Theatres have agreed a new partnership, running until 2028.  Uniting performance with purpose in support of Nordoff and Robbins’ life-changing music therapy...

Rugby Football Union appoints Capgemini as Digital Transformation Partner

The Rugby Football Union (RFU) has appointed Capgemini as its official Digital Transformation Partner in the UK. Harnessing Capgemini’s expertise in technology, data and AI, this collaboration will enable the RFU to maximise the value of...