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Sponsorship in the News
Perform Better appointed as official supplier for Women's Rugby World Cup 2025
Perform Better, supplier of strength and conditioning equipment, has been appointed as an Official Supplier for Women’s Rugby World Cup 2025. As part of the partnership, Perform Better will provide four pop-up gym facilities and additional...
Guy Laroche fragrance Drakkar Bleu sponsors endurance brand Spartan
Spartan, obstacle course race and endurance brand, has signed a new partnership with Drakkar Bleu, the latest fragrance from French designer Guy Laroche, as the Official Men’s Fragrance Partner across Europe. Drakkar will activate across...
Great Britain Wheelchair Rugby agrees partnership with Science in Sport
Great Britain Wheelchair Rugby (GBWR) has agreed a new partnership with Science in Sport (SiS), who join as the organisation’s Official Performance Nutrition Supplier and newest member of its 28 for 28 legacy programme, supporting the...
Business to business is fastest growing category for front of shirt sponsorships
The last six years has seen a significant shift away from consumer-facing brands towards business-to-business firms appearing on the front of shirts across professional football, cricket and rugby teams in England.
Four of the five fastest...
SPFL and KDM Group launch The KDM Evolution Trophy as new format and record prize money confirmed
The Scottish Professional Football League has signed, in a multi-year deal, Scotland based construction firm KDM Group as the new title sponsor of the revamped Challenge Cup – which will be renamed the KDM Evolution Trophy. ...
