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Sports communications agency MatchFit expands with new Manchester Office and director appointments
Sports communications agency MatchFit has expanded with the launch of a dedicated office in Manchester. The agency’s new Northern division will be led by Cherrelle Jefferson, appointed as director after six years at Pangolin PR which saw...
Saatchi & Saatchi partners with London Sport to launch ‘More Balls Games’ campaign to champion play and sport for the capital’s young people
London Sport, the charity aimed at helping Londoners lead longer, healthier and happier lives through sport and physical activity, has launched a new partnership with advertising agency Saatchi & Saatchi. The collaboration sees the...
Liverpool signs Visit Maldives as official tourist destination partner
Liverpool FC has agreed a multi-year global partnership with Visit Maldives, making it the club’s official tourist destination partner. The partnership is inclusive of both the club’s men’s and women’s team and will...
Allianz extends Worldwide Olympic & Paralympic Partnership through 2032
Following the Olympic and Paralympic Games Paris 2024, Allianz and the International Olympic Committee (IOC) have agreed an extension to their Worldwide Olympic & Paralympic Partnership (TOP Partnership) for four more years until 2032.
...LFC and adidas reunite with new multi-year partnership
Liverpool Football Club and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the club's official kit partner.
From 1st August 2025 Liverpool FC will wear the three stripes for the third...
