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Sponsorship in the News
EXALT moves into cycling with Lloyds Tour of Britain Men partnership
Premium nutrition brand EXALT has been named an Official Supplier of the Lloyds Tour of Britain Men, marking a significant move into cycling for the brand.
EXALT already works with 40%...
betTOM becomes Official Betting Partner of Burnley FC
Bookmaker betTOM have agreed a one-year partnership with Burnley FC to become the Championship club’s Official Betting Partner. The brand will be displayed across LED perimeter displays, stadium screens and selected fixed advertising...
Don’t Be Dumb Caff: A$AP Rocky, PUMA and Manchester City launch pop-up activation
PUMA, working with creative and event activation agency Ear to the Ground, is bringing together football, music and street culture with the launch of Don’t Be Dumb Caff in Manchester’s Northern Quarter...
giffgaff sponsors tennis star Arthur Fery
giffgaff has signed as the exclusive connectivity partner of rising British tennis star Arthur Fery. The signing builds on the mobile and broadband provider’s sponsorship of Fery during his career-changing performance at Wimbledon this...
MatchFit appoints Caz Nicholls as its first Managing Director
Sports PR agency MatchFit has appointed Caz Nicholls as the agency’s first Managing Director. Almost a year after joining MatchFit as a Director from the England & Wales Cricket Board (ECB) - where she served as Head of Comms -...
