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Sponsorship in the News
George at Asda signs Micah Richards for new menswear campaign
George at Asda has named former Premier League footballer and broadcaster Micah Richards as the face of its latest menswear edit. Richards will feature throughout the Autumn/Winter campaign, with the partnership activated across advertising...
Crystal Palace FC signs Brooks as Official Footwear Partner
Crystal Palace Football Club has signed a new multi-year partnership with Brooks Running, who will become the Club’s Official Footwear Partner and front of training wear partner across both the men’s and women’s first teams. As...
Sid Lee Sport appoints Peter Wilson as Head of Strategy
Sports and sponsorship practice Sid Lee Sport has appointed Peter Wilson as its new Head of Strategy, strengthening the agency’s senior leadership team and strategic capabilities.
Wilson will lead the strategic direction for Sid Lee...
Lloyds becomes Principal Partner of England Rugby
The Rugby Football Union (RFU) has signed a multi-year principal partnership with Lloyds, which becomes the Official Banking Partner of England Rugby.
As part of the agreement, the Lloyds Black...
Liverpool FC signs Turkish Airlines as Main Club Partner from 2027/28 season
Turkish Airlines will be Liverpool FC’s Main Club Partner from 1 June 2027 with Standard Chartered continuing its long-standing relationship with the Club as a Global Partner. The airline’s branding will feature on the front of...
