Sponsorship in the News

Sage signs as Official Insights Partner of The Hundred

Accounting, financial, HR and payroll technology specialists Sage has become the Official Insights Partner of The Hundred and from 2023 onwards The Hundred Draft will be powered by Sage.

The partnership is a symbol of change as part of...

Castore signs Dean Burmester in multi-year golf apparel deal

British sportswear brand Castore has signed two-time DP World Tour winner and eight-time Sunshine Tour winner Dean Burmester. Burmester is making his debut as a Castore golf ambassador this week at The British Masters on the DP World Tour....

International Paralympic Committee appoints consultant Jonathan Neill to develop new commercial strategy

The International Paralympic Committee (IPC) has brought in consultant Jonathan Neill to develop a new commercial strategy for the organisation.

Working with key stakeholders of the IPC, Neill will be responsible for developing and...

MatchFit appointed by football price comparison site FOOTY.COM

Football price comparison brand FOOTY.COM has appointed football PR and sponsorship agency MatchFit as its retained agency. MatchFit will lead on communications for FOOTY.COM, with a remit to showcase the brand’s purpose to make football...

Sky Zero Footprint Fund returns for second year

The Sky Zero Footprint Fund is returning for the second year running – a £2 million initiative created to help brands accelerate their sustainable initiatives and inspire behavioural change using the power and reach of TV advertising...