Sponsorship in the News

Vauxhall joins Team GB as official automotive partner

Vauxhall has been announced as the official automotive partner of Team GB, supporting Britain’s Olympic athletes as they prepare for the Milano Cortina 2026 Olympic Winter Games and the Los Angeles 2028 Olympic Games.

The partnership...

Swiss sportswear brand On sponsors Padel champion Coello

Swiss sportswear brand On is stepping onto the Padel court for the first time with the signing of world no. 1 Arturo Coello (ESP) to its roster of elite athletes. Coello, the Spanish powerhouse and youngest player ever to reach the top of the...

Liverpool FC signs Tommy Hilfiger

Liverpool FC has agreed a global partnership with American fashion brand Tommy Hilfiger, part of the PVH Corp.  The partnership will see the Tommy Hilfiger style expressed across Liverpool FC, with the brand’s classics worn across...

36Vegas signs headline sponsorship deal with Ultimate Pool

36Vegas, the new player protection-first online sportsbook and casino operator, has signed a headline sponsorship agreement with Ultimate Pool, the official professional body for 8-ball pool in the UK.

The long-term partnership positions...

Manchester City signs regional partnership with Artel Electronics

Manchester City has agreed a new regional partnership with Artel Electronics – the largest manufacturer of consumer electronics in Central Asia, whose portfolio includes the Artel, Shivaki and Avalon brands.

The new agreement will...