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Sponsorship in the News
Tough Mudder and Spartan Race UK partner with Cannaray
Tough Mudder and Spartan Race UK have agreed a new three-year partnership with Cannaray, naming the wellness brand as the Official Wellness Partner for both properties across the UK from 2026 through 2028. The partnership will see Cannaray...
Betway appoints M+C Saatchi Sport & Entertainment
M+C Saatchi Sport & Entertainment has been appointed as the agency partner for Betway after a competitive pitch. Under the new partnership, M+C Saatchi Sport & Entertainment will develop a global through-the-line campaign for Betway...
Flora partners TCS London Marathon
Flora is back at the TCS London Marathon as an Official Partner. The new three-year agreement, starting with this year’s race on Sunday 26 April, marks Flora’s third chapter with the event — building on its legacy as Title...
CLIF Bar named Energy Bar Partner of the TCS London Marathon
London Marathon Events has signed CLIF Bar as the Official Energy Bar Partner of the TCS London Marathon. The partnership will cover the next three editions of the TCS London Marathon (2026 to 2028).
BYD becomes Official Automotive Partner of Manchester City
Manchester City has agreed a new partnership with BYD, manufacturer of New Energy Vehicles and sustainable mobility solutions. The agreement will see BYD become the Official Automotive Partner of Manchester City, covering both men’s and...
