Sponsorship in the News

Wasserman unites its creative teams under Wasserman brand

Wasserman has united its creative teams into a worldwide group under the Wasserman name. The new group will be led by Chief Creative Officer Danny Nunez and Executive Vice President, Global Creative and Content Alan Palmer.

“At...

British Cycling parters with Elixirr

British Cycling has signed Elixirr as its Official Digital Transformation Partner. By joining forces with Elixirr, the organisation aims to elevate its connection with clubs to communities, and engage more fans with the sport. 

Wasserman acquires branding and signage company bluemedia

Global sports, music, and entertainment company Wasserman has acquired branding and signage company bluemedia. The deal was announced by Alastair Bewick, Group Managing Director of Wasserman Live, the branding and signage, custom fabrication,...

Ear to the Ground joins forces with University of Salford to advance Fan_Intelligence®_AI

Ear to the Ground,  sports, gaming, and entertainment agency, has agreed a strategic partnership with the University of Salford to enhance its Fan_Intelligence®_AI, platform. The collaboration, led by Professor Mo Saraee, will bring...

The FA launches 'Made for This Game' campaign to unlock equal opportunities

The FA has launched a new campaign - Made for This Game - to continue the drive to unlock equal opportunities for all women and girls to access, participate and thrive in football, whilst showing it is a sport where they belong.

The ethos...