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Sponsorship in the News
Kuba renews partnership with Harlequins
Harlequins has renewed its partnership with Kuba. The mobility payment specialist has committed to continuing its investment in the game ahead of the 2025/26 Premiership Women’s Rugby (PWR) season.
Harlequins Chief Executive, Laurie...
UK Sponsorship Awards launches Agency Wellbeing Award for 2026
The UK Sponsorship Awards team is delighted to announce a new award for agencies. Dubbed the ‘Agency Wellbeing Award’, it will be presented to the agency that is judged to do the most for its staff in terms of career progression, work...
Centenary World Team Table Tennis Championships 2026 appoint Run Communications and Two Circles as Official Marketing Agencies
Run Communications and Two Circles have been appointed by the organising committee for the upcoming WTT Star Contender London and WTTTC 2026 to deliver PR, comms and ticket marketing services for two global events. Hosted across two London 2012...
Is joy recession proof? Only 22% would give up live entertainment if financially squeezed according to a new report from AEG
According to The Live Effect – a new report from AEG Global Partnerships, the sponsorship arm of AEG, only one in five (22%) would cut live entertainment if they needed to reduce their spending due to financial pressures. Consumers are more...
The Collective® Economy Part II: Her Fandom, Her Buying Power - New study reveals how women fans are shaping sports fandom
The Collective®, Wasserman’s global advocacy and advisory business with the aim to drive investment in women across sports, music, and entertainment, has launched The Collective Economy Part II: Her Fandom, Her Buying Power, a data-...
