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Sponsorship in the News
AEG Global Partnerships secure 15 new partners for All Points East
AEG Global Partnerships, sponsorship division of AEG,has signed up fifteen new partners, including Meller, Bumble, Flannels, Converse, K-Way and Diesel Fragrance, to join the roster of partners at ‘tastemaker’ festival All Points East...
England Football Learning and Nike launch new Game Changers female football coaching community
The FA’s education arm, England Football Learning, in partnership with Nike, has launched the Game Changers Community; an initiative that aims to connect talented female coaches and support them to thrive, lead and shape the future of...
Millwall FC secures partnership with Powerade
Millwall Football Club has signed a partnership with Powerade as the Lions’ Official Hydration Partner. The club has also renewed its long-standing agreement with Coca-Cola.
As part of the deal, Powerade will sponsor the SE16...
Newcastle United signs SumUp as Official Training Kit Partner
Newcastle United has signed SumUp as the club’s Official Training Kit Partner in a multi-year partnership. The global business will feature across training wear for the men’s, women’s, and academy teams. SumUp will also help...
Millwall FC signs MASCOT WORKWEAR
Millwall Football Club has signed a new partnership with MASCOT® WORKWEAR, who will become the Club's Official Workwear Partner from the 2026/27 season.The partnership will see MASCOT supply its workwear to the maintenance, stadium operations...
