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Sponsorship in the News
The enduring power of FIFA World Cup sponsorship - Part One
For all the changes that have transformed modern marketing, some things remain constant. Every four years, the FIFA World Cup demonstrates a truth that brands continue to find difficult to replicate elsewhere: when audiences care deeply enough...
Specsavers appoints Strive Sponsorship
Specsavers has appointed Strive Sponsorship as its lead partnerships agency. The appointment sees Strive become the central strategic partner for Specsavers’ sponsorship activity, helping the brand use partnerships effectively to deliver...
MI London signs BKT Tyres as official Hundred partner
MI London has announced a new partnership with BKT Tyres, the off-highway tyre manufacturer, ahead of the 2026 season of The Hundred.Under the agreement, BKT will become an official partner of the franchise, with its branding appearing on the...
Liverpool FC and Wasabi Technologies extend partnership
Liverpool FC and Wasabi Technologies, the hot cloud storage company, have extended their partnership with Wasabi as the Club’s Official Cloud Storage Partner. The partnership...
STANLEY® launches ‘Built to Support’ brand platform to champion community tradespeople on and off the pitch
Ahead of the summer of football, STANLEY® has unveiled a new pan-European marketing platform - 'Built to Support' - unifying the global tool brand's partnerships with FC...
