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Sponsorship in the News
Aviva signs naming rights partnership with Bristol’s new live entertainment venue
YTL Live, the operating company for the new live entertainment complex in Bristol, has signed Aviva as the new partner of Bristol’s 20,000 capacity indoor arena.
The long-term multi-million-pound sponsorship...
Specsavers taps London padel boom in multi-club sponsorship
Specsavers has launched a grassroots-focused sports sponsorship across 15 London padel clubs, using the rapid rise of the sport to engage health conscious, urban audiences and introduce contact lenses in a way that feels natural to how people...
Tough Mudder and Spartan Race UK partner with Cannaray
Tough Mudder and Spartan Race UK have agreed a new three-year partnership with Cannaray, naming the wellness brand as the Official Wellness Partner for both properties across the UK from 2026 through 2028. The partnership will see Cannaray...
Betway appoints M+C Saatchi Sport & Entertainment
M+C Saatchi Sport & Entertainment has been appointed as the agency partner for Betway after a competitive pitch. Under the new partnership, M+C Saatchi Sport & Entertainment will develop a global through-the-line campaign for Betway...
Flora partners TCS London Marathon
Flora is back at the TCS London Marathon as an Official Partner. The new three-year agreement, starting with this year’s race on Sunday 26 April, marks Flora’s third chapter with the event — building on its legacy as Title...
