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Sponsorship in the News
JD Sports, Nike and Ear to the Ground combine to launch Liverpool’s own version of the Nike Air Max 95
JD Sports is launching today October 1 Liverpool’s own version of the iconic Nike Air Max 95, celebrating the city that has made the silhouette its own.
Known locally as the ‘110’ - a name born from its original...
British Esports signs Cellular Fitness partnership
British Esports has named UK-based Cellular Fitness as its official cellular fitness, hydration and recovery partner.
The organisations have signed a Memorandum of Understanding to support British Esports Team players through education,...
Business Design Centre launches partnerships programme with SIXT
London’s Business Design Centre (BDC) has appointed SIXT as its Official Car Rental Partner, the first agreement under the venue’s new commercial partnerships programme.
SIXT will open a branch in the venue’s car park,...
SEF publishes best practice guide to sponsorship measurement
The Sponsorship Effectiveness Forum (SEF) has published Sponsorship Measurement: A Best Practice Guide, a practical framework for measuring the commercial contribution of sponsorship. The guide considers what this means for how...
Hill Dickinson appoints Richard Bush to lead dedicated sports practice
Leading commercial law firm Hill Dickinson has announced the formal launch of a dedicated sports practice with the appointment of Richard Bush to its partnership.
Richard is a specialist in sports law and regulation with...
