Sponsorship in the News

Lime appoints IMG to manage global partnerships

Electric vehicle company Lime has appointed IMG to manage global partnerships for Lime’s rental scooters and bikes, including vehicle co-branding and naming rights opportunities. The new agreement aims to accelerate Lime’s...

Manchester City partners with StairMedia

Manchester City has partnered with Spain-based sports venue advertising company, StairMedia.  The company provides LED technology systems to enable advertising on staircase steps within sports venues. This ensures increased visibility for...

New research reveals ‘The Fame Gap’ challenge facing women’s sport

New research released by Sid Lee London & Appinio reveals the extent to which female athletes’ lack of mainstream fame is hindering the growth of women’s sports competitions and events. The study - which analysed the attitudes of...

Reg&Co appointed by North One TV

Sponsorship and brand partnership agency Reg&Co has been appointed to secure partners and sponsors for factual entertainment, sports and live event TV programming North One TV. Current shows include Guy Martin’s Top Gun, Travel Man and...

Coventry Building Society’s new campaign ‘Save for your sunny days’ champions joyful savings, local pride, and Arena Day Experiences with Guz Khan

Coventry Building Society has unveiled its latest campaign in partnership with creative agency Ear to the Ground. The campaign aims to elevate awareness of the Society’s sponsorship of the Coventry Building Society Arena and Coventry City...