Sponsorship in the News

Sustainability At Heart Of Regatta London As Partnership With Allianz Global Investors Announced

Regatta London, the UK’s newest waterborne mass participation challenge event has secured asset management firm Allianz Global Investors (AllianzGI) as Sustainability Partner for its inaugural event in 2019.

On Sunday September 29,...

Budweiser Brewing Group Extends partnership With AEG To Bring Magners to The O2 Arena

Magners is to become the Official Cider Supplier at The O2 arena after signing a three year deal with AEG. For over 10 years, Budweiser Brewing Group, the UK & Ireland business of AB InBev has worked with AEG on a number of premium beverage...

Rugby League World Cup Secures Official University Partner

Rugby League World Cup 2021 (RLWC2021) has announced Manchester Metropolitan University as its Official University Partner. The sponsorship will include the two organisations collaborating to deliver research, integrate the  facilities the...

British Swimming Signs UP&GO As Official Breakfast Sponsor

British Swimming has signed a three-year deal with UP&GO, which becomes its Official Breakfast Partner.

British Swimming, the national governing body for aquatics in the UK, oversees Swimming, Para-Swimming, Diving, Artistic Swimming...

Paddy Power Launches Huddersfield Town Shirt - And New Season Campaign

Created alongside Octagon and VCCP, Huddersfield Town’s campaign ‘Save Our Shirt’ is calling on sponsors to stop bastardising football shirts.

In an era of multiple brands emblazoned on kit, Paddy Power is urging clubs to...