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Sponsorship in the News
England Rugby Partners With Red Bull
England Rugby has secured a new multi-year partnership with Red Bull to become the official energy drink partner, with an emphasis on developing grassroots sevens talent through the sevens series.
The agreement will see the...
AEG Global Partnerships Sign Addison Lee As Official Ride Partner
Premium car service Addison Lee has struck a deal to become the official ride partner for London venues The O2 and The SSE Arena, Wembley. The three-year deal, brokered by AEG Global Partnerships, is a key strategic move in a bid to raise brand...
Levy UK Selected As First Official Fundraising Partner For British Paralympic Association
Sports and leisure caterer, Levy UK, has been selected as the first official fundraising partner for the British Paralympic Association. Through various fundraising initiatives, Levy UK will be supporting ParalympicsGB to take the best prepared...
UEFA and Disney Launch Incredible Initiative To Help More Girls Play Football Through Playmakers
UEFA and Disney have teamed-up to develop a football programme that uses Disney’s world-renowned storytelling to encourage more young girls to exercise regularly and kickstart a lifelong love of football.
Inspired by academic...
Virgin Money Announces New Music Sponsorship Direction
Virgin Money has agreed new partnerships with two iconic music venues: The O2 in London and The SSE Hydro in Glasgow. This marks the beginning of a new direction in sponsorship for Virgin Money as part of the repositioning of the brand in the UK...
