Sponsorship in the News

giffgaff sponsors tennis star Arthur Fery

giffgaff has signed as the exclusive connectivity partner of rising British tennis star Arthur Fery. The signing builds on the mobile and broadband provider’s sponsorship of Fery during his career-changing performance at Wimbledon this...

MatchFit appoints Caz Nicholls as its first Managing Director

Sports PR agency MatchFit has appointed Caz Nicholls as the agency’s first Managing Director.  Almost a year after joining MatchFit as a Director from the England & Wales Cricket Board (ECB) - where she served as Head of Comms -...

AEG Global Partnerships secure 15 new partners for All Points East

AEG Global Partnerships, sponsorship division of AEG,has signed up fifteen new partners, including Meller, Bumble, Flannels, Converse, K-Way and Diesel Fragrance, to join the roster of partners at ‘tastemaker’ festival All Points East...

England Football Learning and Nike launch new Game Changers female football coaching community

The FA’s education arm, England Football Learning, in partnership with Nike, has launched the Game Changers Community; an initiative that aims to connect talented female coaches and support them to thrive, lead and shape the future of...

Millwall FC secures partnership with Powerade

Millwall Football Club has signed a partnership with Powerade as the Lions’ Official Hydration Partner. The club has also renewed its long-standing agreement with Coca-Cola. 

As part of the deal, Powerade will sponsor the SE16...