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Sponsorship in the News
Co-op extends partnership with five Live Nation UK festivals
Co-op has renewed its music festival sponsorship across several Live Nation UK festivals for a further five years, following eight successful years attending the UK’s most iconic live music events with its pop-up convenience stores. ...
Bristol Bears and Foot Anstey agree partnership
National law firm Foot Anstey has agreed a long-term partnership with Prem Rugby Club Bristol Bears. Foot Anstey will become the club’s new Principal Partner from the 2026/27 season, with shirt branding...
Pringles finds common ground between England and Scotland football fans with campaign from Ear to the Ground
Pringles - working with creative agency Ear to the Ground - has rolled out a campaign built around one of football culture's most enduring dynamics: the rivalry between England and Scotland.
With both nations...
MotoGP appoints CAA Sports as exclusive global sponsorship agency
MotoGP Group has appointed CAA Sports, a division of entertainment and sports agency Creative Artists Agency (CAA), as its exclusive global agency to accelerate the evolution of its commercial programme and unlock new partnership opportunities...
AEG seeks new naming rights partner for Shanghai Arena as Hamburg venue secures Sparda-Bank deal
AEG Global Partnerships, sponsorship division of AEG, has secured a new naming rights partnership for Hamburg’s multi-purpose arena, currently known as the Barclays Arena, which will be renamed Sparda-Bank Arena from 21July 2027.
At...
