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Sponsorship in the News
World Rugby and IMG agree media rights partnership to accelerate US and global growth
World Rugby and sports marketing agency IMG have agreed a long-term media rights partnership designed to accelerate rugby’s growth in the United States and globally ahead of the Men’s and Women’s Rugby World Cups in 2031 and...
Consumer-facing brands ‘fight back’ as fastest-growing front of shirt sponsors
The last five years has seen a significant shift back to consumer-facing brands appearing on the front of shirts across professional football, cricket and rugby teams in England, according to the latest annual study by sponsorship intelligence...
ECB and Cawston Press announce new partnership
The ECB and Cawston Press have announced a multi-year agreement for the soft drinks brand to become the Official Soft Drinks Partner and Official Drinks Break Partner of England Cricket.
Cawston Press will provide the drinks bottles and...
Global sports IP revenues reach US$174 billion
Global sports IP revenues reached US$174 billion in 2025, according to the 2026 Sports IP Revenue League published by Two Circles. Built from publicly disclosed data across more than 500 sports organisations worldwide, the report shows a market...
Consumer-facing brands ‘fight back’ as fastest-growing front of shirt sponsors
The last five years has seen a significant shift back to consumer-facing brands appearing on the front of shirts across professional football, cricket and rugby teams in England, according to the latest annual study by sponsorship intelligence...
