Sponsorship in the News

MI London signs BKT Tyres as official Hundred partner

MI London has announced a new partnership with BKT Tyres, the off-highway tyre manufacturer, ahead of the 2026 season of The Hundred.Under the agreement, BKT will become an official partner of the franchise, with its branding appearing on the...

Liverpool FC and Wasabi Technologies extend partnership

Liverpool FC and Wasabi Technologies, the hot cloud storage company, have extended their partnership with Wasabi as the Club’s  Official Cloud Storage Partner.   The partnership...

STANLEY® launches ‘Built to Support’ brand platform to champion community tradespeople on and off the pitch

Ahead of the summer of football, STANLEY® has unveiled a new pan-European marketing platform - 'Built to Support' - unifying the global tool brand's partnerships with FC...

Sponsorship lead gen platform caytoo wins Best Business Serving Football

Sponsorship intelligence platform caytoo has been voted the Best Business Serving Football (under 100 employees) at the Football Business Awards.

The judges said: "In a very challenging economic climate, this service provides commercial...

British Cycling Ventures strengthens commercial leadership team with two senior appointments

British Cycling Ventures has strengthened its commercial leadership team with two senior appointments - Claire Humphris joins as Chief Marketing Officer, while James Glover will take up the role of Head of Business Development. Both roles sit...