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Sponsorship in the News
Newcastle United toasts partnership with Taittinger
October 26 2026
Newcastle United has announced a multi-year partnership with luxury champagne house Taittinger, which becomes the club’s Official Champagne Partner.
Under the agreement, Taittinger will be served...
Smart Energy GB signs SPFL sponsorship deal
October 26 2026
The Scottish Professional Football League (SPFL) has agreed a partnership with Smart Energy GB, an independent, non-profit organisation that helps households and small businesses across Great Britian to understand...
Independent Talent Group appoints Dan Chard as Chief Commercial Officer
Independent Talent Group has appointed Dan Chard to the newly created role of Chief Commercial Officer as it expands its commercial partnerships business across sport, music and entertainment.
Chard will lead the development of an...
What makes an award-winning sponsorship consultancy?
As entries open for the 2027 UK Sponsorship Awards, consultancies are being encouraged to look beyond individual campaigns and demonstrate the wider strengths of their businesses, from creativity and effectiveness to client relationships,...
Cadbury launches ‘The Open Road’ series in support of BBC Children in Need
Cadbury has launched The Open Road, a three-part content series supporting BBC Children in Need, as part of its 2026 Open Up and Share campaign.
The series opens with former Arsenal and England footballer Ian Wright and his granddaughter,...
