Sponsorship in the News

Zilch and Arsenal launch 'Twice as Nice' campaign

Zilch, Arsenal F.C.'s Official Way to Pay, has launched 'Twice as Nice', an exclusive offer giving Arsenal members 20% off official club merchandise at The Armoury and Arsenal Direct when paying with Zilch.

Twice as Nice builds on the '...

Soudal Quick-Step and AG Insurance Soudal expand partnership with HYTRO

Soudal Quick-Step and AG Insurance Soudal have expanded their partnership with wearable Blood Flow Restriction (BFR) technology specialists Hytro

Having first partnered with Soudal Quick-Step in 2025, Hytro’s recovery solutions will...

2027 FIVB Women’s Volleyball World Cup appoints Horizon Sports & Experiences

Volleyball World and the 2027 FIVB Women’s Volleyball World Cup Organising Committee has appointed Horizon Sports & Experiences (HS&E) as the exclusive sponsorship and media rights sales agency for the 2027 FIVB Women’s...

THE·TEAM and Breeders’ Cup join forces to accelerate commercial partnerships

Sports, music and entertainment company, THE·TEAM, has been appointed to collaborate on commercial strategy for Breeders’ Cup Limited. THE·TEAM’s specialist Rights Sales group will work with the Breeders’ Cup to...

LIVE.TEAM acquires branding specialists Sport Signage

Branding, signage and live event experts LIVE·TEAM has acquired motorsports branding and signage business Sport Signage. LIVE·TEAM is part of global sport, entertainment and music company THE·TEAM.

With a background in...