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Sponsorship in the News
Sports Sponsorship in 2025: Ten trends to watch
Welcome to 2025, a year that looks set to offer the same potent mix of technological disruption, consumer activism and brand-powered innovation that has characterised the global sponsorship business during the first quarter of this century....
Premiership Rugby launches tender process for first Official Charity Partner
Premiership Rugby has launched a tender process to find its first official charity partner for the 2025/26 season. This partnership offers a unique opportunity for a charity with national reach to collaborate with the top league of English...
British Cycling signs commercial partnership with Italian clothing brand Alé
British Cycling has signed a commercial partnership with Italian clothing brand Alé, becoming its Official On-Bike Clothing Partner for the next four years. Alé deliver its cycling apparel for the Great Britain...
Reg&Co and Ingenuity’s brand partnerships division come together and re-brand as Reg&Partners
The Ingenuity Group brand partnership team and Reg&Co have merged under one brand - Reg&Partners. Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering. The new entity will be led by...
GetPRO sponsors TCS London Marathon plus three other runs
London Marathon Events has agreed a three-year partnership with high-protein brand GetPRO across four of its mass participation events, including the TCS London Marathon.
GetPRO is now the Official Yoghurt Partner of the TCS London...
