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Sponsorship in the News
O2 extends naming rights partnership with AEG until 2038
AEG and O2 have agreed a multi-million-pound extension of their naming rights partnership for The O2, ahead of the venue’s 20th anniversary in 2027. The companies describe it as the largest naming rights renewal of its kind in UK history....
THE·TEAM expands creators business with Outreach Talent Group acquisition
THE·TEAM has acquired UK creator representation agency Outreach Talent Group (OTG), expanding its talent roster and presence in Europe. OTG CEO Emilio Arciniega will join as Senior Vice President, Creators.
Founded in 2021 by Emilio...
ECB launches two initiatives to expand cricket in state secondary schools
The England and Wales Cricket Board has launched Cricket For Teachers and Secondary Countdown Cricket nationally, following a pilot during the 2025/26 academic year.
Every Recreational Cricket Board across England and Wales will receive...
SNAP Sponsorship partners with Maiden Cricket to support women’s and girls’ cricket
SNAP Sponsorship has teamed up with Maiden Cricket, a female-led brand producing clothing, teamwear and equipment designed specifically for women and girls.
The partnership combines Maiden Cricket’s product offering with SNAP’s...
Great Britain Cycling Team signs four-year Elite partnership
The Great Britain Cycling Team has agreed a four-year partnership with Elite, running until 2030 and covering preparations for and competition at the LA 2028 Olympic and Paralympic Games.
Elite will supply turbo trainers, bottles and...
