Sponsorship in the News

Ebury extends partnership with Southampton Football Club

Fintech company Ebury has extended its partnership with the EFL Championship team Southampton Football Club for the 2025/26 season, continuing as the club’s Official Fintech Partner.

As part of the partnership, Southampton will have...

Sportsbook app SBK partners with Premier Sports

Sports marketing consultancy Strive Sponsorship has brokered a multi-platform content and media partnership between sportsbook app SBK and Premier Sports, sports broadcaster in Ireland and the UK.

The deal sees SBK become the official...

World Rugby unveils blueprint for growth for Women's Rugby

World Rugby has unveiled its study on the rise, relevance, and reach of women’s rugby, offering a roadmap which it hopes will help the game unlock the full commercial potential of women’s rugby globally.

Drawing on newly...

England Rugby launches ‘For the Girls’ campaign for Women’s Rugby World Cup 2025

England Rugby's new ‘For the Girls’ campaign aims to shift perceptions and inspire new audiences.  The multi-media campaign which launches today forms part of an overall effort to boost participation among young girls while also...

SBK sponsors Dundalk FC in deal brokered by Strive Sponsorship

Sports marketing consultancy Strive Sponsorship has brokered a new partnership between SBK, the challenger sportsbook app powered by the Smarkets exchange, and Dundalk FC, one of Ireland’s most decorated football clubs.

The multi-...