UK Sponsorship Awards Publishes Shortlists For 2017 Edition, Winners To Be Revealed On March 28

The organisers and judges of the UK Sponsorship Awards are pleased to announce that the shortlists for the 2017 event have now been published. To view them in full, please click here.

Commenting, UK Sponsorship Awards CEO Rosemary Sarginson said: “2017 is shaping up to be another strong year for the Awards. Entries were up year on year and this has resulted in another strong set of shortlisted work. Altogether, we will showcase more than 150 nominations on Awards night.”

As in previous years, the goal was to find campaigns with clear objectives, excellent executions and compelling evidence of success, said Sarginson. “I’d like to thank our tireless panel of judges who took time out of their busy schedules to come up with these shortlists.  Looking at their selections, I’m convinced that the nominated campaigns reflect the creativity and quality of work being delivered by the UK sponsorship industry.”

The shortlists contain blue-chip brands from sectors such as finance, automotive, telecoms, utilities and the drinks industry. But there is also strong representation from small to medium organisations: “Some campaigns involve substantial budgets and ambitious activation strategies while others are about delivering excellent outcomes on challenging budgets. With strong interest in our new categories such as branded content, diversity, mass participation and Rights Holders, the shortlists illustrate the sponsorship sector’s ingenuity, innovation and effectiveness.”

The shortlisted and winning entries for this, the 23rd edition of the Awards, will be celebrated at a Gala Dinner on March 28th at the London Marriott, Grosvenor Square. The event will be hosted by writer, journalist and comedian Viv Groskop.

To attend the Awards, please click here


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