UK Sponsorship Awards Unveils Shortlists For 2018 Edition: Winners To Be Revealed On March 27th At London Marriott Grosvenor Square

The organisers and judges of the UK Sponsorship Awards are delighted to announce that the shortlists for the 2018 event have been published. To view them in full, please click here.

Commenting, UK Sponsorship Awards’ Rosemary Sarginson said: “The calibre of entries in 2018 is very high, with creative and innovative sponsorships across a wide range of brand categories and subject areas. There has been a really strong resurgence in arts partnerships as well as varied, interesting work from the fast-growing branded content and social media sectors. The introduction of our new football awards attracted a lot of attention, while not detracting from the entries in our sports and grass roots sports categories. Altogether, we will showcase close to 140 nominated campaigns on Awards night.”

As always, the goal was to find campaigns with well-reasoned objectives, creative and effective executions and evidence of success across areas such as brand engagement and sales, said Sarginson. “I’d like to thank our hardworking panel of judges who took time out of their frenetic schedules to scrutinise entries and select winners.  I believe that the nominated campaigns reflect the creativity and quality of work currently being delivered by the UK’s word class sponsorship industry.”

The shortlists contain well-known brands from sectors including sportswear, finance, automotive, retail, FMCG, hotel, gaming, aviation, mobile, utilities, fast food and the drinks industry. But there is also strong representation from small to medium companies, charities and public sector organisations: “Some campaigns involve substantial budgets and ambitious activation strategies while others are about delivering excellent outcomes on challenging budgets. With strong contenders in categories such as first time, low budget, education, grass roots and diversity, the shortlists illustrate the sponsorship sector’s ingenuity, innovation, efficiency and creative effectiveness.”

The shortlisted and winning entries for this, the 24th edition of the Awards, will be celebrated at a Gala Dinner on March 27th at the London Marriott Grosvenor Square. The event will be hosted by writer, journalist and comedian Viv Groskop.

To attend the Awards, please click on the following link.






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