Reserve your table at the Awards today, please call 020 8891 1067


Winning the Sponsorship Consultancy of the Year Award in 2014 was an outstanding achievement for Fuse Sport + Entertainment and is recognition of the great strides that we have made in a very short time. We have a fantastic team who work across an increasingly wide range of programmes for some of the top global brands. It is also a huge tribute to our founder, David Pinnington and the team that he created at Fuse.

Fuse Sport

Mark Bullingham


Manchester Airports Group Appoints PHAR

Manchester Airports Group (MAG) has appointed PHAR as its first-ever specialist sponsorship agency. For an initial five-...

Jim Bruce-Ball Joins Professional Sports Group As Head Of Communications & Content

Sports marketing agency, Professional Sports Group (PSG) has appointed Jim Bruce-Ball  as Head of Communications...

LV= appoints PACL to review headline rugby sponsorship

Mutual insurance, retirement and investment group LV= has commissioned Partnership Audits and Consulting Ltd (PACL) to...

Gfinity Appoints Strive To Help Realise Esports Value

Sport and entertainment marketing consultancy, Strive has added its first rightsholder to a growing roster of clients....

uhlsport In The Net For Northern Ireland Football League

uhlsport is the new Official Ball provider for the Northern Ireland Football League’s 2016/2017 season.


O2’s Sponsorship Of England Rugby Team Wins Sponsorship Of The Year Trophy As UK Industry Awards Celebrates Its 22nd Anniversary

O2’s sponsorship of England Rugby, its ‘Wear The Rose’ programme, entered by M&C Saatchi Sport & Entertainment and VCCP, was unveiled as Sponsorship Of The Year at the 22nd UK Sponsorship Awards, hosted by comedian and writer Viv Groskop at the London Marriott Hotel on Tuesday, March 22 2016. At the same time, Octagon and Bright Partnerships picked up Consultancy of the Year Awards, the first time either company has won this prestigious category.

The O2 Wear The Rose campaign also won the Sport (£1 million+) category and a special one-off Award for the best sponsorship related to the Rugby World Cup 2015. Completing a great night for O2, the brand also won the Continuity Category for its O2 Academy venue sponsorship.

Commenting on the results, UK Sponsorship Awards organiser Rosemary Sarginson said: “This was a fantastic year in terms of the quality, range and volume of entries. From arts and celebrity to sport and media, we have been privileged to see campaigns that build brands, drive sales and support wonderful community programmes. I’d like to congratulate all our winners and shortlisted sponsorships.”

This year’s winners showed that sponsorship continues to be viewed as a potent communications platform by large and small businesses across a range of sectors. Car brands to triumph on the night included Volvo, Jaguar, Lexus and Nissan while successful financial services firms were Barclays and RBS. Winners ranged from luxury brands such as Swarovski and TUMI to fast food companies such as McDonalds and Domino’s Pizza. SSE, a regular entrant at the Awards, won the first ever empowering women category.

Other winners included Desperados, Samsung, M&S, DHL, The Royal Navy, Marriott, AIG, Aunt Bessie’s and Under Armour. The British Fashion Council and Dentsu won the Research Category for their terrific work in support of fashion sponsorship as a communications platform. There was also an outstanding contribution award for Craig Dews, founder and CEO of leading consultancy Limelight Sports.  Carat’s Jenna Waller took away the Barrie Gill Award For Most Promising Young Sponsorship Executive.

According to Sarginson, “The diversity of work on show proves that sponsorship is more crucial than ever to the success of commercial communications and enterprise. I look forward to seeing more creativity and innovation at next year’s UK Sponsorship Awards, where we will get the chance to review a new wave of Olympic sponsorships.”

More information on all shortlisted and winning campaigns appears in our Book of the Night.  Please click here 







What is a Sponsorship Award? For individuals as well as businesses We're here to help you succeed!
Winning a Sponsorship Award isn't just a pat on the back and a splendid trophy to dress your foyer (though it’s certainly that as well), it brings with it tangible benefits and long-lasting commercial impact. Click here for ten reasons why you should enter and a host of testimonials from winners. The sponsorship industry is peopled by fantastically enthusiastic and dynamic individuals. We recognise these executives in two categories. For more information on these categories, please click here. We are also on hand for any help/advice you might need, so please click on the Help! button, send us an email and we will come back to you by return.

It doesn't have to be an Awards related query - if we don't know the answer, we’ll find someone who does.

The Winners!

Campaign of the Week

Corporate Citizenship Briefing logo

latest news

Manchester Airports Group Appoints PHAR
Jim Bruce-Ball Joins Professional Sports Group As Head Of Communications & Content
LV= appoints PACL to review headline rugby sponsorship
Gfinity Appoints Strive To Help Realise Esports Value
uhlsport In The Net For Northern Ireland Football League
Slingshot Sponsorship Wins Partnership Agency Role for Rock Star Racing Team
DANSE Wants Your Views On The Sports, Entertainment & Entertainment Sectors
National Indoor Arena Seeks Naming Partner As Barclaycard Deal Comes To End
Dite Appointed As Race Director For Cancer Research UK Boat Races
Massie-Taylor Appointed as CCO of RFU
Follow us on Twitter