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“Winning seven Hollis awards in 2009 was simply amazing – the awards are hugely prestigious. It’s very satisfying to gain that type of recognition from our peers – it gave the whole team a real lift”
Sky’s ground-breaking partnership with British Cycling has been named Sponsorship Of The Year at the 19th Hollis Sponsorship Awards, held in front of a capacity crowd at the London Marriott Hotel on Tuesday, March 26 2013.
The media firm also won the Sport and Grass Root Sports Categories to complete a hat-trick of wins. In doing so it beat off tough competition from Lloyds Bank Group, BT and BA, all of which won Awards for their London 2012 campaigns.
The addition of two Olympic Categories to celebrate London 2012 was a key factor in the increased level of entries to the Awards. BT won one Olympic Category and the other went to delivery service UPS. Lloyds’ win came in the Brand category while BA triumphed in the innovation section.
Commenting on the results, Sponsorship Awards organiser Rosemary Sarginson said: “The quality of this year’s entries was superb, which I think is a testament to the effort that went into activating London 2012 or, for non-rights holders, finding a way of competing with the noise it created. While the Olympics was a superb showcase for sponsors, I’m also thrilled to see so many new names winning Awards for non-Olympic activity. Wins for brands like Marks & Spencer, McCoys, Cravendale and Wickes show just how far the sponsorship industry has come since these Awards were launched. They’re also a reminder that the industry needs to keep raising its game in all areas now London 2012 is over.”
Other winners on the night included Sponsorship Consultancy of the Year MEC Access and Personality of the Year Sally Hancock, who gave Lloyds an extra reason to celebrate. Not satisfied with its overall Award, Sky also triumphed in the Arts category with Sky Arts Ignition.
Other winners included Vodafone, RBS, Alzheimer’s Society/BUPA Care Homes, Nivea, O2, Evian, Sony Mobile and Nissan. The digital activation category went to O2 while Best use of PR was split into two segments, won by Santander and Heinz. Best use of research went to a cross-industry effort entitled Subconcious Storytelling entered by Yahoo!.
Details of winners and shortlisted entries can be found by clicking here.
ALCOHOL SPONSORSHIP BAN THREAT - WHAT ARE THE IMPLICATIONS TO THE INDUSTRY? - click here to read the first in a series of features written by specialist journalsit Andy Fry focusing on issues impacting the sponsorship industry today.
|Now in their 19th year, The Hollis Sponsorship Awards are the most highly prized sponsorship awards covering all sectors of the sponsorship industry – attracting entries from the largest blue-chip, global campaigns to niche corporate social responsibility campaigns and everything in between. Emphasis is on excellence in effectiveness - most people (we hope) can do a reasonable job with a large budget but there are campaigns out there which are brilliant with just the barest of budgets. We have a category to suit most campaigns with a variety of strategies and objectives - but if you think we are missing something, please shout. To see just what the judges are looking for, please click here.|
|What is a Sponsorship Award?||For individuals as well as businesses||We're here to help you succeed!|
|Winning a Sponsorship Award isn't just a pat on the back and a splendid trophy to dress your foyer (though it’s certainly that as well), it brings with it tangible benefits and long-lasting commercial impact. Click here for ten reasons why you should enter and a host of testimonials from winners.||The sponsorship industry is peopled by fantastically enthusiastic and dynamic individuals. We recognise these executives in two categories. For more information on these categories, please click here.||We are also on hand for any help/advice you might need, so please click on the Help! button, send us an email and we will come back to you by return.
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