UKSA Shortlist To Be Announced Tuesday 19th February, Nominations For Young Exec Award Still Open

Judging has taken place for the UKSA 2019.  The shortlist will be released by Tuesday 19th February 2019.

Positive Pathways To A Successful Sponsorship Career - Women in Sponsorship networking event - Just 10 places left

Q&A panellists at the The Think!Sponsorship and UKSA joint organised networking event Women in Sponsorship will focus on the skills, expertise, experience and character strengths needed to forge a successful sponsorship career. We are delighted that Jodie Fullagar, Joint Managing Director at M&C Saatchi Sport & Entertainment, Katie Traxton, Marketing and PR Director at WeAreFearless. and Leena Patel, Global Platform Lead at Deloitte Touche Tohmatsu Limited have agreed to field the questions.  The event takes place on February 25th and is kindly hosted by the Roundhouse.  We have just ten places left so to bag them, please click here

SPONSORSHIP ROI EXPOSED Partners With UKSA, Limited Places, Book Now

With the aim of demonstrating the value of sponsorship, The UK Sponsorship Awards has partnered with the first sponsorship conference focussed on presenting and debating sponsorship and brand partnership measurement, evaluation and the reporting of return on investment. 

SPONSORSHIP ROI EXPOSED takes place on February 26th in London with a host of industry leaders and exponents of best practising meeting to showcase and establish most effective ways to present sponsorship value.

The aim of the event is  to break new ground by simplifying this often much considered complex element of the sponsorship process. Just a small number of tickets remain to be sold, so to book a remaining place please cliek here 

Trends And Predictions For 2019

With the UK’s political class paralysed by Brexit and the global stock markets suffering from an extended malaise, making predictions for the coming year seems even more perilous than usual. But here are a few themes that look set to impact on sponsorship in 2019. 

Esports moves mainstream: In October 2018, Mastercard became the latest high-profile brand to throw its hat in the esports ring when it signed a multi-year global sponsorship of League of Legends. Deals like this are playing a key role in legitimising the appeal of esports among the mainstream marketing community. With digital research firm Superdata predicting that esports will be generating around US$2.1bn in revenues by 2021, expect more brands to enter the fray this year.

Sustainability in sponsorship: 2018 saw the issue of single use plastic suddenly rise to prominence. While many countries are stuck with a rump of climate change deniers and stakeholders seeking to roll back environmental protections, the overall message for brands is that young audiences are pretty proactive regarding the environment and expect brands to reflect those values. So expect to see a few more sponsors start to promote their green credentials to customers.

More sectors under scrutiny: Italy banned betting sponsorship in 2018 and the Labour Party has said it will take a similar line if it comes to power in the UK. In response to growing pressure the UK betting industry agreed at the end of last year to impose a ban on gambling ads during live televised sport. The pressure is likely to continue on the betting industry in 2019 and may spill over into sponsorship – not just in terms of regulation, but also the kind of partners that rights holders are willing to work with. Also expect concerns about obesity to start to impact on sponsorship decision-making in 2019.  READ ON....


What is a Sponsorship Award? For individuals as well as businesses We're here to help you succeed!
Winning a Sponsorship Award isn't just a pat on the back and a splendid trophy to dress your foyer (though it’s certainly that as well), it brings with it tangible benefits and long-lasting commercial impact. Click here for ten reasons why you should enter and a host of testimonials from winners. The sponsorship industry is peopled by fantastically enthusiastic and dynamic individuals. We recognise these executives in two categories. For more information on these categories, please click here. We are also on hand for any help/advice you might need, so please click on the Help! button, send us an email and we will come back to you by return.

It doesn't have to be an Awards related query - if we don't know the answer, we’ll find someone who does.