UK Sponsorship Awards 2019 Now Open For Entry - New Categories Include 25th Anniversary ‘Silver Award’

The organisers of the UK Sponsorship Awards (UKSA) are delighted to announce that the entry process for the 2019 edition of the event is now live. The 25th Anniversary edition of the Awards will include many of its usual popular categories (arts, sport, media, etc.), and also some innovations to be unveiled in the coming weeks. The industry-leading event itself will be held in the London Marriott Hotel Grovenor Square (date to be announced this week) and is expected to draw a crowd of around 500 decision-makers.

Already announced for 2019 are two Football Sponsorship categories - one dedicated entirely to 2018 FIFA World Cup-related campaigns. In addition, the 25th Anniversary event will include a one-off ‘Silver Award’. Designed to celebrate 25 Years of excellence and effectiveness in sponsorship, partnership and activation, it will be awarded to one outstanding brand and is free to enter. More details on the entry process for this category will be introduced in due course.

UKSA organiser Rosemary Sarginson said: “We have a number of ideas up our sleeves to make the 25th edition of the UK Sponsorship Awards a memorable occasion. We have started by unveiling the Football Categories and Silver Award, but more innovations will be rolled out in September. As with all our more established categories, the emphasis will still be on defining clear objectives, delivering creative and effective activations and demonstrating proven results.”

Among minor changes to the UKSA format, two categories are being renamed for 2019. Charity & Community Engagement Sponsorship becomes Social Purpose Sponsorship and Best Use of Celebrity Endorsement becomes Best Use of Celebrity and Influencer in a Sponsorship Campaign. The latter is a nod in the direction of social media’s rise in importance for sponsors and agencies, explained Sarginson.

Details on deadlines and how to enter are available on the UK Sponsorship Awards website now. The Early Bird Deadline for the Awards, with its discounted rate, is December 21st, 2018. To register your interest in entering or attending, please email info@sponsorship-awards.co.uk

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