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The Hollis Awards are the ‘Oscars ‘ of the sponsorship industry in the UK

Rob Mason

IMG Consulting International


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O2’s Sponsorship Of England Rugby Team Wins Sponsorship Of The Year Trophy As UK Industry Awards Celebrates Its 22nd Anniversary

O2’s sponsorship of England Rugby, its ‘Wear The Rose’ programme, entered by M&C Saatchi Sport & Entertainment and VCCP, was unveiled as Sponsorship Of The Year at the 22nd UK Sponsorship Awards, hosted by comedian and writer Viv Groskop at the London Marriott Hotel on Tuesday, March 22 2016. At the same time, Octagon and Bright Partnerships picked up Consultancy of the Year Awards, the first time either company has won this prestigious category.

The O2 Wear The Rose campaign also won the Sport (£1 million+) category and a special one-off Award for the best sponsorship related to the Rugby World Cup 2015. Completing a great night for O2, the brand also won the Continuity Category for its O2 Academy venue sponsorship.

Commenting on the results, UK Sponsorship Awards organiser Rosemary Sarginson said: “This was a fantastic year in terms of the quality, range and volume of entries. From arts and celebrity to sport and media, we have been privileged to see campaigns that build brands, drive sales and support wonderful community programmes. I’d like to congratulate all our winners and shortlisted sponsorships.”

This year’s winners showed that sponsorship continues to be viewed as a potent communications platform by large and small businesses across a range of sectors. Car brands to triumph on the night included Volvo, Jaguar, Lexus and Nissan while successful financial services firms were Barclays and RBS. Winners ranged from luxury brands such as Swarovski and TUMI to fast food companies such as McDonalds and Domino’s Pizza. SSE, a regular entrant at the Awards, won the first ever empowering women category.

Other winners included Desperados, Samsung, M&S, DHL, The Royal Navy, Marriott, AIG, Aunt Bessie’s and Under Armour. The British Fashion Council and Dentsu won the Research Category for their terrific work in support of fashion sponsorship as a communications platform. There was also an outstanding contribution award for Craig Dews, founder and CEO of leading consultancy Limelight Sports.  Carat’s Jenna Waller took away the Barrie Gill Award For Most Promising Young Sponsorship Executive.

According to Sarginson, “The diversity of work on show proves that sponsorship is more crucial than ever to the success of commercial communications and enterprise. I look forward to seeing more creativity and innovation at next year’s UK Sponsorship Awards, where we will get the chance to review a new wave of Olympic sponsorships.”

More information on all shortlisted and winning campaigns appears in our Book of the Night.  Please click here 







What is a Sponsorship Award? For individuals as well as businesses We're here to help you succeed!
Winning a Sponsorship Award isn't just a pat on the back and a splendid trophy to dress your foyer (though it’s certainly that as well), it brings with it tangible benefits and long-lasting commercial impact. Click here for ten reasons why you should enter and a host of testimonials from winners. The sponsorship industry is peopled by fantastically enthusiastic and dynamic individuals. We recognise these executives in two categories. For more information on these categories, please click here. We are also on hand for any help/advice you might need, so please click on the Help! button, send us an email and we will come back to you by return.

It doesn't have to be an Awards related query - if we don't know the answer, we’ll find someone who does.

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