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Sponsorship in the News
PepsiCo becomes Official Soft Drinks and Official Snacks Partner of Silverstone
PepsiCo has agreed a new five-year partnership with Silverstone, becoming the venue's Official Soft Drinks Partner and Official Snacks Partner. The agreement covers Silverstone's annual events programme, which...
Young Brits among most passionate fans but hardest to win over
Global sports intelligence and research organisation GSIQ has published the UK edition of its Next Generation of Sports Fans white paper series, based on a survey of 5,500 young people aged 15 to 25 across 11 markets. The UK findings offer a...
London.Bet becomes Official Betting Partner of Charlton Athletic
London.Bet has signed a new partnership with Charlton Athletic, becoming the club's Official Back of Shorts and Betting Partner for the 2026/27 Sky Bet Championship season.
As part of the agreement, the London.Bet...
SBK sponsors Millwall FC
SBK has been named as Principal Partner and Official Betting Partner of Millwall FC, with its branding to feature on both the back-of-shirt and shorts of the Millwall First-Team kit for the 2026/27 campaign. SBK is the sportsbook brand of...
BetWright & Norwich City FC renew partnership
BetWright has renewed its partnership with Norwich City FC, continuing as a Principal Partner and official Men's Back-of-Shorts sponsor for the 2026/27 season. Canaries fans will once again see the BetWright logo displayed on the back of the men'...
