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Sponsorship in the News
FotMob named Official Live Score Partner for Soccer Aid for UNICEF 2026
FotMob has teamed up with Soccer Aid for UNICEF 2026...
Castore sponsors MI London
Sportswear brand Castore is the first official partner of MI London, becoming the official kit supplier of the five-time Hundred champions. Castore will design and supply the performance kit range for MI London’s newly-renamed men’s...
Cadbury launches ‘Gift a First Gig’ campaign to celebrate Britain’s love of live music
Research commissioned by Cadbury has revealed that the average Brit has been to 12 live concerts in their lifetime. Almost half the population (42%) went to at least one show last year. And 59% have been to a live gig in the past five years....
World Rugby and IMG agree media rights partnership to accelerate US and global growth
World Rugby and sports marketing agency IMG have agreed a long-term media rights partnership designed to accelerate rugby’s growth in the United States and globally ahead of the Men’s and Women’s Rugby World Cups in 2031 and...
Consumer-facing brands ‘fight back’ as fastest-growing front of shirt sponsors
The last five years has seen a significant shift back to consumer-facing brands appearing on the front of shirts across professional football, cricket and rugby teams in England, according to the latest annual study by sponsorship intelligence...
