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Sponsorship in the News
Ten trends shaping sports sponsorship
Welcome to 2026. If the first half of the decade was defined by disruption, recovery and experimentation, the next phase of sports sponsorship looks set to be about consolidation, accountability and scale. The sector is no longer reacting to...
Marriott Bonvoy appointed Official Accommodation Partner in multi-year partnership.
Marriott Bonvoy and the International Cricket Council (ICC) have signed a partnership which will see Marriott International's travel platform appointed the Official Accommodation Partner for ICC through to 2029. The agreement covers all ICC...
Dizplai highlights hidden cost of ‘anonymous fandom’ in global sport
Audience engagement specialist Dizplai has published its Anonymous Fan Index, revealing the growing financial impact of so-called 'anonymous fandom' across global sport.
Drawing on insights from a hand-selected group of senior industry...
Somerset House expands development team with three new roles
Somerset House is expanding its Development team, with three roles now open. Two of the positions are newly created, reflecting continued growth across partnerships and supporter engagement.
The vacancies include Senior Stewardship Manager...
Vauxhall joins Team GB as official automotive partner
Vauxhall has been announced as the official automotive partner of Team GB, supporting Britain’s Olympic athletes as they prepare for the Milano Cortina 2026 Olympic Winter Games and the Los Angeles 2028 Olympic Games.
The partnership...
