Sponsorship in the News

BetVictor Signs Harry Redknapp As Brand Ambassador And Appoints Director Of Brand And Creative

Online gambling company BetVictor has signed Harry Redknapp as brand ambassador on a two-year contract. Former football manager Redknapp, kicks off his partnership with BetVictor by heading the #HeyHarry campaign for the brand, which is now live...

Nike On The Ball With UEFA Women's Football Deal

Nike has become the latest global brand to show its support for UEFA Women’s Football by becoming the official match ball supplier for competitions including the UEFA Women’s Champions League and UEFA Women’s EURO 2021 and an...

England Rugby Signs New Deal With Optimum Nutrition

England Rugby has signed a new four-year partnership with Optimum Nutrition to become the official performance nutrition and official nutrition education partner to England Rugby.

As an official partner of England Rugby, Optimum Nutrition...

YouGov Sport Reveals The UK’s Sports Events Creating The Biggest Buzz

Research released recently by YouGov Sport (SMG Insight) reveals what it calls the UK’s 'buzziest' sports teams, events and leagues from 2018. The data, reported in the organisation’s sixth annual SportsIndex Buzz Report, shows a...

FRUKT's 'Evolution Of Sound' Predicts New Hybrid Age of Partnerships

Brand experience and entertainment strategists FRUKT have released 'The Evolution of Sound', a new white paper examining the past 100 years of brand and music partnerships and predicting the future of music and brand partnerships.  The...