Sponsorship in the News

Jolie Sharpe signs with CAA Sports

Broadcaster, multi-platform presenter and digital creator, Jolie Sharpe has signed with CAA Sports for representation in all areas. The 24-year-old will be represented by a team of agents led by Alex McGuire, who oversees CAA’s Sports Media...

Wembley Stadium announces new partnership with PepsiCo

Wembley Stadium connected by EE has agreed a new multi-year partnership with PepsiCo to become the Stadium’s Official Carbonated Soft Drinks & Crisps Partner until 2030. The partnership sees a range of PepsiCo beverages and crisps,...

Kuba renews partnership with Harlequins

Harlequins has renewed its partnership with Kuba. The mobility payment specialist has committed to continuing its investment in the game ahead of the 2025/26 Premiership Women’s Rugby (PWR) season.

Harlequins Chief Executive, Laurie...

UK Sponsorship Awards launches Agency Wellbeing Award for 2026

The UK Sponsorship Awards team is delighted to announce a new award for agencies. Dubbed the ‘Agency Wellbeing Award’, it will be presented to the agency that is judged to do the most for its staff in terms of career progression, work...

Centenary World Team Table Tennis Championships 2026 appoint Run Communications and Two Circles as Official Marketing Agencies

Run Communications and Two Circles have been appointed by the organising committee for the upcoming WTT Star Contender London and WTTTC 2026 to deliver PR, comms and ticket marketing services for two global events. Hosted across two London 2012...