Sponsorship in the News

The English Football League expands reach across Atlantic with Panini America.

The English Football League is expanding its reach across the Atlantic through a new partnership with Panini America.

For the first time, trading cards featuring every club across the EFL...

LIVE·TEAM acquires branding and signage business Desert Roots

Branding, signage, custom fabrication and live event specialists LIVE·TEAM has acquired leading branding and signage business Desert Roots, who are based in the Kingdom of Saudi Arabia (KSA).

As part of the acquisition, Majdi Saab,...

CAA Sports secure exclusive commercial partnership with heavyweight champion Anthony Joshua

CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), has agreed an exclusive commercial agreement with two-time heavyweight world champion Anthony Joshua, in partnership with his 258 Group.

As...

Zilch and Arsenal launch 'Twice as Nice' campaign

Zilch, Arsenal F.C.'s Official Way to Pay, has launched 'Twice as Nice', an exclusive offer giving Arsenal members 20% off official club merchandise at The Armoury and Arsenal Direct when paying with Zilch.

Twice as Nice builds on the '...

Soudal Quick-Step and AG Insurance Soudal expand partnership with HYTRO

Soudal Quick-Step and AG Insurance Soudal have expanded their partnership with wearable Blood Flow Restriction (BFR) technology specialists Hytro

Having first partnered with Soudal Quick-Step in 2025, Hytro’s recovery solutions will...