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Sponsorship in the News
Sportsbook SBK sponsors Blackpool Football Club
Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between sportsbook brand SBK and Blackpool Football Club, as the Seasiders kick-off the 2025/26 EFL League One season.
The deal positions SBK...
Sage signs as English Football League's Official Accounting Software Partner
Sage, accounting, financial, HR, and payroll software specialists for small and mid-sized businesses, has agreed a new long-term partnership with the English Football League (EFL), becoming its Official Accounting Software Partner. Already...
Canterbury celebrates rugby fans with 'brown shoes and blue jean' collection
Rugby brand Canterbury of New Zealand, Official Kit Supplier of The British & Irish Lions, has launched a tongue-in-cheek campaign, celebrating the fandom truths associated with rugby fans. The infamous brown shoes and blue jean...
Science in Sport partners with Sir Chris Hoy's Tour de 4
Performance nutrition brand Science in Sport [SiS] has partnered with Tour De 4, an event created by six-time Olympic Champion, and SiS Ambassador, Sir Chris Hoy. The partnership will see SiS become the Official Sports Nutrition Supplier of the...
Mongoose wins Amazfit account
Mongoose has been appointed by smart wearable brand Amazfit to deliver a UK marketing programme spanning PR, social, ambassador strategy, and live event activation.
As Amazfit's retained UK agency, Mongoose will lead earned, social and...
