Sponsorship in the News

The Cancer Research UK Boat Race Sign Mizuno as Official Performance Apparel Partner

Global sports equipment and sportswear company Mizuno will be the Official Performance Apparel Partner for the Cancer Research UK Boat Race after reaching an agreement with The Boat Race Company.

The partnership, which will begin for the...

Wasps and Ricoh Arena Secure npower As Official Energy Partner

Wasps and Ricoh Arena Secure npower As Official Energy PartnerWasps and npower are launching a partnership to enhance the Ricoh Arena’s sustainable approach to energy, helping power sport, business and entertainment at the Arena.

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Virgin Active Becomes RFU's Fitness Partner

The Rugby Football Union (RFU) has put into play a new long-term partnership with Virgin Active, the world’s leading lifestyle and fitness brand, which becomes England Rugby’s official fitness partner.

The three year agreement...

Activative Campaign Of The Week - adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey...’ Spot

As the puck drops on the new National Hockey League (NHL) season, new kit supplier adidas unveils its first official uniforms and ushers in the start of the season with an integrated campaign aiming to celebrate creativity in hockey and called...

Delancey Funds NPG's Access To Art In Children's Hospitals Projects

The National Portrait Gallery is to embark on a major collaboration with London’s children’s hospitals having secured a three-year funding from real estate company Delancey.

The new funding will enable the Gallery to increase...