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Pringles finds common ground between England and Scotland football fans with campaign from Ear to the Ground
Pringles - working with creative agency Ear to the Ground - has rolled out a campaign built around one of football culture's most enduring dynamics: the rivalry between England and Scotland.
With both nations...
MotoGP appoints CAA Sports as exclusive global sponsorship agency
MotoGP Group has appointed CAA Sports, a division of entertainment and sports agency Creative Artists Agency (CAA), as its exclusive global agency to accelerate the evolution of its commercial programme and unlock new partnership opportunities...
AEG seeks new naming rights partner for Shanghai Arena as Hamburg venue secures Sparda-Bank deal
AEG Global Partnerships, sponsorship division of AEG, has secured a new naming rights partnership for Hamburg’s multi-purpose arena, currently known as the Barclays Arena, which will be renamed Sparda-Bank Arena from 21July 2027.
At...
Men’s Rugby World Cup 2027 signs Coca-Cola
Men’s Rugby World Cup 2027 has signed Coca-Cola as an Official Partner. Coca-Cola joins the Men’s Rugby World Cup 2027 commercial roster as the exclusive non-alcoholic ready-to-drink (NARTD)...
Young Brits among the most passionate fans but hardest to win over
Global sports intelligence and research organisation GSIQ has published the UK edition of its Next Generation of Sports Fans white paper series, based on a...
