Top Six Football Clubs In Sponsorship League Of Their Own

By Matthew Glendinning, editor, Sports Sponsorship Insider

Led by Manchester United and Manchester City, the Premier League’s big six are pulling away from their smaller competitors commercially even as they dominate...

Activative Campaign Of The Week - Barilla Leverages Tennis Season Start Via ‘Masters Of Pasta’ Campaign Led By Federer and Chef Oldani

Powered by Activative > Sponsorship Activation + Rights Holder Marketing Intelligence (www.activative.co.uk)

Spotlight on… Young Talent - An Exploration Of How Some Of Our Barrie Gill Award Finalists Have Advanced Their Careers In Recent Years.

The Barrie Gill Award for the Most Promising Young Sponsorship Executive was launched in memory of one of the pioneers of the UK Sponsorship industry – CSS founder Barrie Gill. Now more than a decade old, it recognises young executives (...

Activative Campaign Of The Week - Basketball Super Stars ‘On Santa’s Lap’ For Festive ESPN Campaign Promoting Its NBA Xmas Day Telecast Games

Spotlight on… Rights Holders - Securing A Sponsor For Your Event

Partnerships with events form the backbone of the global sponsorship industry. But changes in business practice and technology mean that rights holders need to constantly evolve their strategies to increase their chances of securing investment from...