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Features
Winning the gender equality race: the rise of Women’s Sport Sponsorship at the UK Sponsorship Awards
Sky Sports, the biggest investor in women’s sports rights in the UK, has just published a major study - conducted by Gemba - into the role of women’s fandom in the future of sport. Among its key findings was that 80% of UK sports fans are...
Sports Sponsorship in 2025: Ten trends to watch
Welcome to 2025, a year that looks set to offer the same potent mix of technological disruption, consumer activism and brand-powered innovation that has characterised the global sponsorship business during the first quarter of this century.
Esports sponsorship: end of year report
This time last year, UKSA looked at the state of play in the esports sponsorship sector. Our conclusion was that some of the heat had...
