Features

Tissot Activation of RBS 6 Nations Sponsorship Asks Fans To #respecttheref

This is just one of many campaigns featured and analysed by Activative in its sponsorship monitoring service Activative Source.  For more information, please visit...

Activative Campaign Of The Week - Gillette Activates Lions Link (and leverages RBS 6 Nations Excitement) Via North-Fronted ‘The Honest Player’ Short Film

Powered by Activative > Sponsorship Activation Intelligence + Rights Holder marketing Insights (www.activative.co.uk)

Havas S+E Report Identifies Five Major Focus Areas For Disruption

Havas Sports & Entertainment has published its annual trends predictions for 2017 that anticipate major developments in the business of sport. The trends cover five major focus areas for disruption: sport for the sharing generation (all things...

2016 Deal Review - A Year In Sponsorship

2016 was a busy year for the UK sponsorship sector with several deals being announced almost as soon as the industry was back at work after New Year. In this end of year review, we look at some of the brands that entered the sponsorship sector or...

UKSA Sponsorship Case File 6: eSports

The Big Picture: The UK Sponsorship Awards has introduced an eSports category to its line up for the first time this year. The fact that it has done so is a reflection of the growing influence that digital technology has on all aspects of our lives....