Features

Women in Sponsorship Networking Group Explores Diversity & Inclusion

UEFA Sponsor Mastercard’s #madnessorpriceless Multi-faceted Marketing Focuses On Fan Passion For Final

UEFA Leverages Women’s Champions League Final As ‘Together We Play Strong’ Aims To Transform Women’s Football

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This story originally appeared on Activative Source: an intelligence tool featuring the most creative and effective ideas in sponsorship activation and rights holder marketing from around the world (...

Tissot Activation of RBS 6 Nations Sponsorship Asks Fans To #respecttheref

This is just one of many campaigns featured and analysed by Activative in its sponsorship monitoring service Activative Source.  For more information, please visit...

Activative Campaign Of The Week - Gillette Activates Lions Link (and leverages RBS 6 Nations Excitement) Via North-Fronted ‘The Honest Player’ Short Film

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