SPONSORS
PARTNERS
Features
The Collective® Economy Part II: Her Fandom, Her Buying Power - New study reveals how women fans are shaping sports fandom
The Collective®, Wasserman’s global advocacy and advisory business with the aim to drive investment in women across sports, music, and entertainment, has launched The Collective Economy Part II: Her Fandom, Her Buying Power, a data-driven...
Redefining Arts Sponsorship
The headline story in arts and cultural sponsorship for the last few years has been the showdown between rights holders (events and institutions) and activists over which brands should be deemed as suitable partners for the sector. ...
Women’s Sport continues to build momentum – as agency heavyweights deliver wealth of insights for sponsors and partners
Summer 2025 represents another high-water mark for women’s sport, with the UEFA European Women’s Championship, Wimbledon Women’s Championships and Women’s Rugby World Cup just a few of the eye-catching events on show...
New kids on the blocks: The rise of next gen sports formats – and what it means for sponsors
Sport has always been fertile ground for innovative new formats. Whether it’s IPL cricket, The X-Games, beach volleyball, padel, esports, BIG3 or Formula E, there has never been a shortage of entrepreneurs looking for ways to reshape the...
UK Sponsorship Awards 2025 - nine headline themes
The dust has now settled on UKSA 2025 and soon it will be all systems go for the 2026 edition, to be launched officially in September. 2025 proved to be a bumper year, with a surge in entries and a renewed confidence not witnessed since before...
