Features

Mainstream Brands Eye Esports Opportunity

As the UK Sponsorship Awards prepares to launch its new-look Gaming Sponsorship categories for 2019, Andy Fry runs the rule over some of the brands breaking into esports. 

Use Data To Evaluate And Test Gut Instincts

Do we really know our audience the way we think we do asks Bruce Cook, Director at SMG Insight

NatWest Diversity Campaign Wins Sponsorship Of The Year Trophy at the 24th UK Sponsorship Awards

Embracing The Unknown: The Secrets Of Unlocking Fearlessness In Creative Campaigns

Top Six Football Clubs In Sponsorship League Of Their Own

By Matthew Glendinning, editor, Sports Sponsorship Insider

Led by Manchester United and Manchester City, the Premier League’s big six are pulling away from their smaller competitors commercially even as they dominate...