Sponsorship in the News

Dove Signs Brand Partnership Deal With British Tennis

Skincare anti-perspirant brand Dove has agreed a year-long brand partnership with The Lawn Tennis Association (LTA) becoming Official Female anti-perspirant of British Tennis,

As part of the partnership, the brand celebrate a special...

Land Rover Signs Sir Mark Todd As Ambassador

Seven-time Olympic event rider Sir Mark Todd is Land Rover’s latest equestrian ambassador. He joins a line-up including Zara Tindall MBE, Nick Skelton CBE and Sir Lee Pearson.  The appointment strengthens Land Rover’s long-term...

AkzoNobel Appoints Mallory Group With Global Sponsorship Communications Brief

Global paint and chemicals producer AkzoNobel has appointed London-based start-up sports marketing agency Mallory Group to handle the global communications delivery for its entry in the Volvo Ocean Race. Team AkzoNobel is currently the only Dutch...

Milkmoney Expands In London

Branded entertainment specialists Milkmoney, an Octagon company, has expanded its team with the hiring of Darren Collins to head up the production company’s London office. Milkmoney launched its London operations in 2016, working with...

Fuse And TRO win Nissan UEFA Champions League Fan Experience Activation

Fuse and TRO, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017. The two agencies, who...