Reserve your table at the Awards today, please call 020 8891 1067

The award is testament to the fact that the sponsorship was successful in terms of meeting our objectives and delivering a  significant ROI

Andy Lulham

Betfair

The UK Sponsorship Awards 2014 -The Winners

THE UK SPONSORSHIP AWARDS

SPONSORSHIP OF THE YEAR

 

WINNER: 

Team Messi

Sponsored by: adidas

Entered by iris Culture

 

SPECIAL AWARD FOR THE BEST SPONSORSHIP OF THE LAST 20 YEARS

GOLD AWARD

Lloyds TSB/BoS and London 2012

 

SILVER AWARD

The O2 and AEG Partnership - The O2

 

BRONZE AWARD

SKY and British Cycling/Team Sky

 

SPECIAL AWARD FOR OUTSTANDING CONTRIBUTION TO THE SPONSORSHIP INDUSTRY

Arts & Culture: Des Violaris, director, UK Arts & Culture, BP plc

Media: David Peters, head of sponsorship, Dentsu Aegis Network Sports & Entertainment

Sports:  Alan Pascoe MBE, Chairman, The Partnership Consultancy

Founder & Consultant, CSM Group

 

 

CATEGORIES

ARTS SPONSORSHIP - supported by Arts & Business

WINNER:

David Bowie Is

Sponsored by: Sennheiser

Entered by:  The Victoria & Albert Museum

 

SHORTLISTED:

BMW Tate Live

Sponsored by: BMW

Entered by: Tate

 

Life and Death in Pompeii and Herculaneum

Sponsored by: Goldman Sachs International

Entered by: Goldman Sachs International

 

Python Arts

Sponsored by: Python Properties

Entered by: Python Arts

 

Sky Arts Ignition Memory Palace

Sponsored by: Sky Arts

Entered by: BSkyB

 

Southbank Centre’s WOW: Women Of The World Festival Supported By Bloomberg

Sponsored by: Bloomberg

Entered by: Southbank Centre

 

BRAND SPONSORSHIP - UNDER £750K 

WINNER:

Big Brother - A Very Different Partnership

Sponsored by: Very.co.uk

Entered by: Carat Sponsorship

 

HIGHLY COMMENDED

Innocent put a smile on faces of children with Nickleodeon’s Spongebob Squarepants

Sponsored by: Innocent

Entered by: Vizeum

 

SHORTLISTED:

Bodyform and the Huffington Post

Sponsored by: Bodyform

Entered by: Carat Sponsorship

 

Nissan BOA/BPA Sponsorship #UniteAndExcite

Sponsored by: Nissan

Entered by: Fuse Sport & Entertainment and Nissan

 

Sponsorship of Personal Finance & Property

Sponsored by: Nationwide Building Society

Entered by: Yahoo

 

Up at the O2

Sponsored by: O2

Entered by: pd3

 

 

BRAND SPONSORSHIP - OVER £750K

WINNER:

HTC UEFA

Sponsored by: HTC

Entered by: Fuse Sport & Entertainment 

 

SHORTLISTED:

Ant, Dec and Morrisons

Sponsored by: Morrisons

Entered by: ITV and MEC Access

 

Barclays Premier League Thank you

Sponsored by: Barclays

Entered by: The Brand Fan

 

Infiniti Red Bull Racing Sponsorship - Formula One

Sponsored by: Infiniti

Entered by: Infiniti & PRISM

 

The First 4G Festival

Sponsored by: EE

Entered by: Cake Group

 

The SSE Hydro: Naming Rights Sponsorship

Sponsored by: SSE

Entered by: Material_UK, Frame and XYZ

 

CHARITY & COMMUNITY SPONSORSHIP - sponsored by Sponsorium

WINNER:

The Big Lunch, supported by Halifax

Sponsored by: Halifax

Entered by: Four Communications

 

SHORTLISTED:

Allianz Arts & Business NI Awards

Sponsored by: Allianz

Entered by: Arts & Business NI

 

Aviva #1every5

Sponsored by: Aviva

Entered by: Hill+Knowlton Strategies

 

Foresters and Cash for Kids Mission Christmas Appeal 2013

Sponsored by: Foresters

Entered by: Speedie PR

 

Kellogg’s Give A Child A Breakfast

Sponsored by: Kellogg’s

Entered by: Carat Sponsorship

 

The Prince’s Trust’s Enterprise Programme

Sponsored by: RBS

Entered by: Prince's Trust/RBS

 

 

SPONSORSHIP CONTINUITY 

WINNER:

Tennent’s Lager - T in the Park 2013 - Celebrating Twenty Years Of Founding Partnership

Sponsored by: Tennent’s Lager

Entered by: Material _UK

 

HIGHLY COMMENDED

Bank of Scotland Midnight League

Sponsored by: Bank of Scotland

Entered by: Material_UK

 

SHORTLISTED:

29 Years of Carlsberg and the UEFA European Championships

Sponsored by: Carlsberg

Entered by: Fuse Sport & Entertainment and Carlsberg

 

Foresters and Cash For Kids Sponsorship

Sponsored by: Foresters

Entered by: Speedie PR

 

Panasonic and Sky Movies

Sponsored by: Panasonic

Entered by: Sky Media and Vizeum

 

Vauxhall Commercial Vehicles & Mirror Football

Sponsored by: Vauxhall Commercial Vehicles

Entered by: Carat Sponsorship

 

 

CORPORATE SPONSORSHIP

 

WINNER:

The QBE Internationals

Sponsored by: QBE

Entered by: Generate Sponsorship

 

SHORTLISTED:

J. P. Morgan Signature Series

Sponsored by: J. P. Morgan

Entered by: J. P. Morgan

 

Life and Death in Pompeii and Herculaneum

Sponsored by: Goldman Sachs International

Entered by: Goldman Sachs

 

RBS Enterprising Student Society Accreditation (ESSA) Scheme

Sponsored by: RBS

Entered by: Ellidore PR

 

DIGITAL ACTIVATION - NON SPORT

WINNER:

Domino’s Sponsor The X Factor App

Sponsored by: Domino’s

Entered by: ITV

SHORTLISTED:

 

Cuervo Cold, Who’s In? Uni Battle

Sponsored by: Jose Cuervo

Entered by: Carat Sponsorship

 

EE GuardianWitness: Creating A Platform For Citizen Journalism

Sponsored by: EE

Entered by: MEC Access

 

Kellogg’s Krave and You Tube

Sponsored by: Kellogg

Entered by: Carat Sponsorship

 

Philips Headphones and ASOS - ‘Sound and Style’ Partnership

Sponsored by: Philips

Entered by: Carat Sponsorship

 

World War Z Sponsorship

Sponsored by: Paramount Pictures International

Entered by: Yahoo

 

 

 

DIGITAL ACTIVATION - SPORT

WINNER:

#hitthewinner

Sponsored by: adidas UK

Entered by: iris Culture

 

HIGHLY COMMENDED

O2 Sponsorship of England Rugby

Sponsored by: O2

Entered by: M&C Saatchi Sport & Entertainment

 

SHORTLISTED:

#CarlsbergTalk!

Sponsored by: Carlsberg

Entered by: Liverpool Football Club

 

EA SPORTS FIFA 14 and Gareth Bale

Sponsored by: EA SPORTS

Entered by: EA SPORTS

 

Formula 1 Tech

Sponsored by: Dell

Entered by: Yahoo

 

HIGHLY COMMENDED

O2 Sponsorship of England Rugby

Sponsored by: O2

Entered by: M&C Saatchi Sport & Entertainment

 

RBS 6 Nations Social Media 2013

Sponsored by: RBS

Entered by: Synergy Sponsorship

 

 

EDUCATION & LEARNING SPONSORSHIP

WINNER:

LifeSkills created with Barclays

Sponsored by: Barclays

Entered by: Hopscotch Consulting

 

SHORTLISTED:

Get Set

Sponsored by: BOA, in partnership with BPA

Entered by: Edcoms

 

Lloyds Bank Social Entrepreneurs programme

Sponsored by: Lloyds Bank

Entered by: Four Communications

 

RBS Enterprising Student Society Accreditation (ESSA) Scheme

Sponsored by: RBS

Entered by: Ellidore PR

 

Sky Academy Skills Studios

Sponsored by: BSkyB

Entered by: BSkyB

 

 

ENTERTAINMENT & EVENT SPONSORSHIP

WINNER:

The SSE Hydro: Naming Rights Sponsorship

Sponsored by: SSE

Entered by: Material_UK, Frame and XYZ

 

SHORTLISTED:

Barclaycard Presents British Summer Time Hyde Park

Sponsored by: Barclaycard

Entered by: AEG

 

Green Man Gaming Sponsorship of the Golden Joystick Awards

Sponsored by: Green Man Gaming

Entered by: Green Man Gaming 

 

Shenanigans at Bestival

Sponsored by: Tourism Ireland

Entered by: Carat Sponsorship

 

Up at the O2

Sponsored by: O2

Entered by: pd3

 

 

FIRST TIME SPONSOR AWARD 

WINNER:

Storytelling on ITV3 Afternoons 

Sponsored by: The People’s Friend

Entered by: SPP Media

 

SHORTLISTED:

Green Man Gaming Sponsorship of the Golden Joystick Awards

Sponsored by: Green Man Gaming

Entered by: Green Man Gaming

 

Lighter Life and Telegraph Stella Sponsorship

Sponsored by: Lighter Life

Entered by: Carat Sponsorship

 

GRASS ROOTS SPORTS SPONSORSHIP -  supported by the Sport + Recreation Alliance

WINNER:

Budweiser Club Futures

Sponsored by: Budweiser

Entered by: Octagon

 

 

HIGHLY COMMENDED

Bank of Scotland Midnight League

Sponsored by: Bank of Scotland

Entered by: Material_UK

 

SHORTLISTED:

McDonalds & Community Club Twinning

Sponsored by: McDonald’s

Entered by: ARC

 

SPECIAL AWARD FOR GREEN SPONSORSHIP 

WINNER:

Green Schools Revolution

Sponsored by: The Co-operative

Entered by: Hopscotch Consulting

 

 

THE ESA INTERNATIONAL SPONSORSHIP AWARD - sponsored by the European Sponsorship Association (ESA)

WINNER:

Team Messi

Sponsored by: adidas 

Entered by:iris Culture

 

SHORTLISTED:

AIG and New Zealand Rugby

Sponsored by: AIG

Entered by: Octagon

 

HTC UEFA

Sponsored by: HTC

Entered by:

Fuse Sport & Entertainment 

 

Infiniti Red Bull Racing Sponsorship - Formula One

Sponsored by: Infiniti

Entered by: Infiniti & PRISM

 

SAP and WTA Partnership

Sponsored by: SAP

Entered by: GMR Marketing

 

The Standard Chartered Trophy

Sponsored by: Standard Chartered

Entered by: Fuse Sport & Entertainment

 

 

SPECIAL AWARD FOR THE BEST LOW BUDGET SPONSORSHIP (UNDER £50,000)

WINNER:

Vauxhall and STV; Sponsorship of Scotland Vs England Game

Sponsored by: Vauxhall

Entered by: Carat Sponsorship

 

SHORTLISTED:

Allianz Arts & Business NI Awards

Sponsored by: Allianz

Entered by: Arts & Business NI

 

Batman Arkham Origins InStream on Absolute Radio

Sponsored by: Warner Brother

Entered by: Absolute Radio

 

Hornby’s Sponsorship of the National Railway Museum

Sponsored by: Hornby

Entered by: National Railway Museum

 

PRINT & RADIO SPONSORSHIP

WINNER:

The World’s Largest Pub Quiz

Sponsored by: Bell’s Whisky

Entered by: Carat Sponsorship

 

SHORTLISTED:

BMW i3 - Supercharging a credible platform

Sponsored by: BMWi3

Entered by: Vizeum

 

Building a foundation for future brand growth 

Sponsored by: Amoy

Entered by: Vizeum

 

Launch of Sun + Goals

Sponsored by: News UK

Entered by: M/SIX

 

Panasonic - Share Your Passion

Sponsored by: Panasonic

Entered by: Vizeum

 

The Manuscript With Just For Men on Absolute Radio

Sponsored by: Just For Men

Entered by: Absolute Radio

 

BEST USE OF PUBLIC RELATIONS IN A SPONSORSHIP CAMPAIGN - supported by the Public Relations Consultants Association

WINNER:

Bupa My First Run

Sponsored by: Bupa

Entered by: Synergy Sponsorship

 

SHORTLISTED:

Capital One Cup - 2013

Sponsored by: Capital One

Entered by: Synergy Sponsorship

 

Hornby’s Sponsorship of the National Railway Museum

Sponsored by: Hornby

Entered by: National Railway Museum

 

Jaguar - Official Sponsor of the England Cricket Team

Sponsored by: Jaguar

Entered by: brandRapport

 

RBS 6 Nations 2013

Sponsored by: RBS

Entered by: Synergy Sponsorship

Tennent’s Lager - T in the Park 2013 - Celebrating Twenty Years Of Founding Partnership

Sponsored by: Tennent’s Lager

Entered by: Material _UK

 

 

BEST USE OF RESEARCH AND EVALUATION -  sponsored by SMG Insight

WINNER:

Next Generation Sponsorship: ITV & SPA Future Thinking

Entered by: SPA Future Thinking

 

SHORTLISTED:

Anchor and Food Glorious Food

Sponsored by: Anchor (Arla Foods)

Entered by: Carat Sponsorship

 

Sky Sports Sponsorship - The Power of Broadcast

Entered by: Sky Media

 

Vauxhall Proud Sponsor of Home Nations Football

Sponsored by: Vauxhall Commercial Vehicles

Entered by: Repucom

 

 

SPORTS SPONSORSHIP - UNDER £2 MILLION -  supported by Sport England and UK Sport

WINNER:

2013 Aberdeen Asset Management Cowes Week

Sponsored by: Aberdeen Asset Management

Entered by: WSM Communications

 

HIGHLY COMMENDED

BMW - England Rugby

Sponsored by: BMW

Entered by: Synergy Sponsorship

 

SHORTLISTED:

2013 Aberdeen Asset Management Scottish Open

Sponsored by: Aberdeen Asset Management

Entered by: WSM Communications

 

Capital One Cup Final 2013

Sponsored by: Capital One

Entered by: Synergy Sponsorship

 

The Marriott London Sevens

Sponsored by: Marriott Hotels

Entered by: MEC Access

 

Microsoft’s Sponsorship of the British & Irish Lions

Sponsored by: Microsoft

Entered by: Logan Sports Marketing

 

 

SPORTS SPONSORSHIP - OVER £2 MILLION -  supported by Sport England and UK Sport

WINNER:

Team Messi

Sponsored by: adidas 

Entered by: iris Culture

 

SHORTLISTED:

O2 Sponsorship of England Rugby

Sponsored by: O2

Entered by: M&C Saatchi Sport & Entertainment

 

The FA Cup with Budweiser

Sponsored by: Budweiser

Entered by: Octagon

 

The QBE Internationals

Sponsored by: QBE

Entered by: Generate Sponsorship

 

Vauxhall & Let The Battle Begin

Sponsored by: Vauxhall Motors

Entered by: Carat Sponsorship

 

Wonga & Newcastle United

Sponsored by: Wonga

Entered by: Sportquake

 

 

TV SPONSORSHIP - supported by Thinkbox

WINNER:

RBS - Finding Scotland’s Real Heroes

Sponsored by: RBS

Entered by: ZenithOptimedia

 

HIGHLY COMMENDED:

Ant & Dec Bring Out The Talent At Morrisons

Sponsored by: Morrisons

Entered by: MEC Access and ITV

 

SHORTLISTED:

Anchor and Food Glorious Food

Sponsored by: Anchor (Arla Foods)

Entered by: Carat Sponsorship

 

Big Brother - A Very Different Partnership

Sponsored by: very.co.uk

Entered by: Carat Sponsorship

 

Casio Sheen & TOWIE

Sponsored by: Casio

Entered by: Vizeum

 

Meerkovo & Meerkats Meet Coronations Street

Sponsored by: Compare The Market

Entered by: ITV

 

SPONSORSHIP INNOVATION OF THE YEAR

WINNER:

Big Brother - A Very Different Partnership

Sponsored by: Very.co.uk

Entered by: Carat Sponsorship

 

SHORTLISTED:

David Bowie Is

Sponsored by: Sennheiser

Entered by:  The Victoria & Albert Museum

 

Big Brother - A Very Different Partnership

Sponsored by: Very.co.uk

Entered by: Carat Sponsorship

 

The World’s Largest Pub Quiz

Sponsored by: Bell’s Whisky

Entered by: Carat Sponsorship

 

Which Blue Are You?

Sponsored by: BNY Mellon

Entered by: BNY Mellon

 

RBS - Finding Scotland’s Real Heroes

Sponsored by: RBS

Entered by: ZenithOptimedia

 

Domino’s Sponsor The X Factor App

Sponsored by: Domino’s

Entered by: ITV

 

SPONSORSHIP CONSULTANCY OF THE YEAR - sponsored by ICON

 

Sponsorship Consultancy of the Year - Large

WINNER:

Fuse Sport & Entertainment

SHORTLISTED:

M&C Saatchi Sport & Entertainment

Synergy Sponsorship

 

Sponsorship Consultancy of the Year - Medium to Small

WINNER:

Right Formula

SHORTLISTED:

Generate Sponsorship

Material_UK

 

The Barrie Gill Award For Most Promising Young Sponsorship Executive - sponsored by ESA

WINNER:

Jon Drakes, Fuse Sport & Entertainment

SHORTLISTED:

Nicholas Anderson, Fuse Sport & Entertainment

Josh Belsher, IMG Consulting

Barney Price, Carat Sponsorship