Reserve your table at the Awards today, please call 020 8891 1067

The award is testament to the fact that the sponsorship was successful in terms of meeting our objectives and delivering a  significant ROI

Andy Lulham

Betfair

The UK Sponsorship Awards 2015 -Winners and Shortlisted Entries

UK SPONSORSHIP AWARDS 2015 - WINNERS AND SHORTLISTED ENTRIES

 

SPONSORSHIP OF THE YEAR:

WINNER

IRN-BRU: Born To Support

Entered by IMG

 

SPONSORSHIP PERSONALITY OF THE YEAR

Mark Bullingham, managing director EMEA, Fuse Sport + Entertainment

 

Arts Sponsorship - supported by Arts & Business

 

WINNER 

Design Museum and John Lewis: How We Live Today

Entered by the Design Museum

 

HIGHLY COMMENDED

Castello and Classic FM Live

Entered by Carat & The Story Lab

 

SHORTLISTED:

Digital Revolution at the Barbican. Sponsored by Bloomberg

Entered by the Barbican

 

BP Portrait Award

Entered by the National Portrait Gallery

 

Diamond Partnership between The Hallé and PZ Cussons

Entered by The Hallé

 

The National Gallery and Shell: Rembrandt: The Late Works

Entered by the National Gallery

 

Entertainment & Event Sponsorship

 

WINNER 

HTC One Skatepark

Entered by Fuse Sport + Entertainment

 

SHORTLISTED:

Ray-Ban presents The Order of Never Hide

Entered by Fuse Sport + Entertainment

 

Vodafone Sponsorship of the Summertime Ball

Entered by Fuse Sport + Entertainment

 

The SSE Hydro and The SSE Arena

Entered by Material_UK

 

American Express - London Fashion Week (AW14)

Entered by Momentum Worldwide

 

Lucozade/MTV - Pimp My Summer Ball 

Entered by Sky Media

 

Charity & Corporate Community Engagement Sponsorship - sponsored by Sponsorium

 

WINNER

Lloyds Bank Social Entrepreneurs programme, in partnership with School for Social Entrepreneurs

Entered by Four Communications

 

SHORTLISTED:

Cravendale Sport Relief

Entered by Dentsu Aegis Network Sport & Entertainment

 

AG Barr City Partnership With Glasgow Life

Entered by Glasgow Life

 

DeutscheBike

Entered by Malaria No More UK & Deutsche Bank

 

Bank of Scotland Midnight League

Entered by Material_UK

 

Education & Learning Sponsorship

WINNER

Samsung Digital Discovery Centre at the British Museum

Entered by Samsung

 

Lloyds Bank Social Entrepreneurs programme, in partnership with School for Social Entrepreneurs

Entered by Four Communications

 

Into Film Festival

Entered by National Schools Partnership

 

Infiniti Performance Engineering Academy

Entered by INFINITI & PRISM

 

 

TV Sponsorship - Up to £750K

supported by Thinkbox

 

WINNER

Every Second Counts: Casio Edifice and Motoring on Discovery

Entered by Vizeum & The Story Lab

 

SHORTLISTED:

Littlewood’s Great Toy Giveaway

Entered by Carat & The Story Lab

 

McDonald's McFlurry Summer Scoop

Entered by Fuse Sport + Entertainment

 

Rock the Look with Rimmel London

Entered by Fuse Sport + Entertainment

 

blinkbox Music sponsors The Big Reunion

Entered by ITV

 

Butcher’s Pet Care and You’ve Been Framed! on ITV

Entered by SPP Media

 

TV Sponsorship -  Over £750K

supported by Thinkbox

 

WINNER

Jeep & National Geographic - Adventure Has Evolved

Entered by Sky Media and Maxus Partnerships

 

SHORTLISTED:

British Gas Sponsorship of ‘Property on 4’

Entered by Channel 4 & Carat

 

Hollyoaks: Bringing VO5 to life on the streets of Chester

Entered by Channel 4

 

Viking River Cruises and ITV Mystery Drama sponsorship 2012-2014

Entered by SPP Media

 

A Powerful Performance From The Lexus IS

Entered by ZenithOptimedia and Channel 4

 

Volvo & Sky Atlantic

Entered by Sky Media

 

Print and Radio Sponsorship

 

WINNER

It’s Beginning To Look A Lot Like Christmas With Morrisons and Capital’s Jingle Bell Ball

Entered by Morrisons, MEC Access, Savvy and Global Radio

 

SHORTLISTED:

Philips and Telegraph: 100 Days of Life-Changing Innovation

Entered by Carat & The Story Lab

 

20th Century Fox’s X-Men Days of Future Past takes over XFM

Entered by Vizeum & The Story Lab

 

O2 Priority Tickets

Entered by ZenithOptimedia

 

Digital Activation - Up to £750K

 

WINNER

Citroen #DrivenByBeauty

Entered by OMD

 

SHORTLISTED

A Digital Solution For Rugby’s Greatest Championship - Accenture

Entered by Accenture

 

Kiss Me I’m Irish - Tourism Ireland

Entered by Carat & The Story Lab

 

British Gas SwimBritain

Entered by Limelight Sports

 

O2 GoThinkBig with Nile Rodgers

Entered by ZenithOptimedia

 

 

Digital Activation - Over £750K

 

WINNER

Go Fun Yourself - Toyota AYGO and VEVO Digital Activation sponsorship

Entered by ZenithOptimedia

 

HIGHLY COMMENDED

Face to Face With The Arsenal Family - Europcar

Entered by Sports At SMG

 

SHORTLISTED

McDonald’s Fry Futbol

Entered by Arc London

 

Alfa Romeo - How a digital activation idea turned into a linear peak time on AFP on Channel 4

Entered by Channel 4 & Maxus

 

Gazprom Chelsea #ProudToBeBlue

Entered by Fast Track

 

Samsung Sport - Putting Our Communities At The Heart Of The Action

Entered by Samsung

 

Sports Sponsorship  Up to £750K - supported by Sport England and UK Sport

WINNER

Papa John’s & The Football League

Entered by Sportquake

 

HIGHLY COMMENDED

PlayStation Schools’ Cup

Entered by HPS Jardine

 

SHORTLISTED

A Digital Solution For Rugby’s Greatest Championship - Accenture

Entered by Accenture

 

 Lucozade Sport Conditions Zone

Entered by Grey London

 

Caledonia Best & Sam Torrance - A Year of Golfing Heaven

Entered by Material_UK

 

Marriott London 7s

Entered by MEC Access

 

Sports Sponsorship - Over £750K - supported by Sport England and UK Sport

WINNER

IRN-BRU: Born To Support

Entered by IMG

 

SHORTLISTED:

O2’s Partnership With England Rugby

Entered by M&C Saatchi Sport & Entertainment

 

Mars: Win 1 0f 500,000 Personalised England Shirts

Entered by Octagon

 

The Official Beer Supplier of The Championships, Wimbledon - Stella Artois

Entered by Octagon

 

Williams Martini Racing

Entered by Synergy Sponsorship

 

Grass Roots Sports Sponsorship - supported by the Sport + Recreation Alliance

WINNER 

Bank of Scotland Midnight League

Entered by Material_UK

 

SHORTLISTED:

The McDonald’s Kit Scheme

Entered by Arc London

 

Vauxhall Youth Football Programme

Entered by Dentsu Aegis Network Sport & Entertainment

 

AIG Rugby Safety Awards

Entered by Octagon

 

Budweiser Club Futures

Entered by Octagon

 

ScottishPower National Youth Racing Series

Entered by ScottishPower

 

Corporate Sponsorship

WINNER

“What the artist saw” at the National Portrait Gallery

Entered by BP

 

HIGHLY COMMENDED

Accenture: Principal Sponsor of BFI Flare London LGBT Film Festival

Entered by Accenture

 

DeutscheBike

Entered by Malaria No More UK & Deutsche Bank

 

Digital Revolution at the Barbican. Sponsored by Bloomberg

Entered by the Barbican

 

The BP exhibition, Vikings: Life and Legend

Entered by the British Museum

 

BNP Paribas sponsorship of Anselm Kiefer at the Royal Academy

Entered by Four Communications

 

Brand Sponsorship -  Over £750K

WINNER

Volvo & Sky Atlantic

Entered by Sky Media

 

SHORTLISTED:

McDonald’s Fry Futbol

Entered by Arc London

 

The SSE Hydro and The SSE Arena

Entered by Material_UK 

 

Stella Artois & The Open Championship

Entered by Momentum Worldwide

 

Ryder Cup Sponsorship By Standard Life Investments

Entered by  Standard Life Investments

 

Brand Sponsorship - Up to £750K

 

WINNER

Caledonia Best & Sam Torrance - A Year of Golfing Heaven

Entered by Material_UK

 

SHORTLISTED:

The O2 & O2 - Take Your Place

Entered by AEG Europe

 

EE@Glastonbury: Festival Power Bars

Entered by Cake

 

Philips and Telegraph: 100 Days of Life-Changing Innovation

Entered by Carat & The Story Lab

 

 Nissan Team GB & Paralympics GB Sponsorship

Entered by Fuse Sport + Entertainment

 

 “What the artist saw” at the National Portrait Gallery

 Entered by BP

 

First Time Sponsor Award

 

WINNER

Cono Sur & Le Tour de France

Entered by Grand Central Creative

 

SHORTLISTED

Royal London’s sponsorship of one-day cricket

Entered by Fuse Sport + Entertainment

 

Royal Naval Reserves Supersubs 

Entered by MEC Access

 

The Vanarama Football Conference

Entered by Sportquake

 

 Ryder Cup Sponsorship By Standard Life Investments

Entered by Standard Life Investments

 

Yorkshire Building Society Tour de France

Entered by the Yorkshire Building Society

 

 

Sponsorship Continuity

WINNER

Tennent’s Lager - T in the Park

Entered by Material_UK

 

HIGHLY COMMENDED

British Gas - principal partner of British Swimming since 2009

Entered by TVC Sport and Sponsorship

 

10th Anniversary of Hackett London & Aston Martin Racing

Entered by Aston Martin Racing

 

Dubai sponsors of Channel 4 Racing - “take a closer look”

Entered by Channel 4

 

Rimmel London Sponsors Made In Chelsea

Entered by Channel 4

 

American Express & Somerset House Summer Series

Entered by Momentum Worldwide

 

 

The ESA International Sponsorship Award - sponsored by The European Sponsorship Association

 

WINNER

The FIFA World CupTM Trophy Tour presented by Coca-Cola - The Coca-Cola Company

Entered by Havas Sports & Entertainment

 

HIGHLY COMMENDED

The Galaxy 11 - Samsung

Entered by Samsung

 

SHORTLISTED:

McDonald’s Fry Futbol - International Programme

Entered by Arc London

 

HTC’s Sponsorship of The UEFA Champions and Europa League

Entered by Fuse Sport + Entertainment

 

burn Energy Drink and the Lotus F1 Team partnership “Collisions of Creativity”

Entered by Havas Sports & Entertainment

 

American Express Invites - Live Nation Partnership

Entered by Momentum Worldwide

 

Best Use of Research & Evaluation - sponsored by SMG Insight 

 

WINNER

Barclays Premier League/Portfolio

Entered by Iris Worldwide

 

SHORTLISTED:

adidas Team Messi

Entered by Iris Worldwide

 

Marriott London 7s evaluation

Entered by MEC Access

 

 Prudential Ride London - Sponsorship Evaluation Programme 2014

Entered by Repucom

 

Panasonic & Sky Movies

Entered by Sky Media & Vizeum

 

Weetabix’s Sponsorship of the Disney Channel

Entered by SPA Future Thinking

 

Best Use of Public Relations In A Sponsorship Campaign - supported by the Public Relations Consultants Association


WINNER

Lucozade Sport Conditions Zone

Entered by Speed Communications

 

Face to Face With The Arsenal Family - Europcar

Entered by Sports At SMG

 

Jaguar - Innovation Partner to Team Sky

Entered by brandRapport

 

The 2014 Ryder Cup

Entered by Grayling

 

PlayStation Schools’ Cup

Entered by HPS Jardine

 

Tennent’s Lager - T in the Park

Entered by Material_UK

 

Most Effective Use Of A Tight Budget (under £100K)


Castello and Classic FM Live

Entered by Carat & The Story Lab

WINNER

 

20th Century Fox’s X-Men Days of Future Past takes over XFM

Entered by Vizeum & The Story Lab

 

Lexar by Micron - A win-win partnership with the FIA World Rally Championship

Entered by Sine Qua Non International

 

Caledonia Best & Sam Torrance - A Year of Golfing Heaven

Entered by Material_UK

 

Ray-Ban presents The Order of Never Hide

Entered by Fuse Sport + Entertainment

 

AG Barr City Partnership With Glasgow Life

Entered by Glasgow Life

 

Sponsorship Innovation

WINNER

O2’s Partnership With England Rugby - Wear The Rose

Entered by M&C Saatchi Sport & Entertainment

 

HIGHLY COMMENDED

20th Century Fox’s X-Men Days of Future Past takes over XFM

Entered by Vizeum & The Story Lab

 

Citroen #DrivenByBeauty

Entered by OMD

 

Castello and Classic FM Live

Entered by Carat & The Story Lab

 

 

Sponsorship Consultancy of the Year - Large - sponsored by Icon

 

WINNER

Fuse Sport + Entertainment

 

SHORTLISTED

Fast Track

Havas Sports & Entertainment

Octagon

 

Sponsorship Consultancy of the Year - Small to Medium - sponsored by Icon

 

WINNER

National Schools Partnership

 

SHORTLISTED:

Material_UK

SPP Media

 

 

 

The Barrie Gill Award For The Most Promising Young Sponsorship Executive supported by ESA

 

Joint winners:

Lucy Humphreys - Fuse Sport + Entertainment

Michael Argile - Octagon

 

Finalists:

Kristina McGuirk - MEC Access

Sam Knight - The Story Lab