The UK Sponsorship Awards 2018 - The Finalists

ARTS & CULTURAL SPONSORSHIPS - Events & Awards

Baileys Women's Prize for Fiction

Kallaway

Curious, Patient, Brave: Edinburgh International Book Festival and Baillie Gifford

Edinburgh International Book Festival

DHL Award for International Fashion Potential

DHL

MullenLowe NOVA Sponsorship & Awards

MullenLowe

Royal Bank of Canada Principal Sponsorship of Masterpiece London

Royal Bank of Canada

The Edinburgh International Festival Standard Life Opening Event

Edinburgh International Festival

ARTS & CULTURAL SPONSORSHIPS - Theatre, Museums & Galleries

Barclays & The Donmar Warehouse: Celebrating 10 Years of Partnership

Donmar Warehouse

Delta Air Lines Angels in America Ballot

Octagon

The Royal Academy of Arts and HS1

The Royal Academy of Arts

The British Museum & Mitsubishi Corporation

The British Museum

Morgan Stanley's sponsorship of The American Dream: pop to the present at the British Museum

Morgan Stanley

Peroni Ambra and Somerset House

Somerset House

LIVE ENTERTAINMENT & EVENT SPONSORSHIP

The Hilton Holipod at Underbelly

Hilton

McDonald's Good Times

NHS BT & the MOBO Awards B-Positive Campaign

MediaCom Sport and Entertainment

NARS Powermatte Lip launch

The Story Lab & Carat

The Samsung Slider

M&C Saatchi Sport & Entertainment

Virgin TV BAFTA Television Awards 2017

Virgin Media & Influence

CHARITY & COMMUNITY ENGAGEMENT SPONSORSHIP

Helping Movember Regain Its Mojo

The Movember Foundation

Bountiful Cow

QTS Youth Athlete Programme

QTS Group

The Morgan Stanley Garden at The Chelsea Flower Show

Morgan Stanley

NHS BT & the MOBO Awards B-Positive Campaign

MediaCom Sport and Entertainment

EDUCATION & LEARNING SPONSORSHIP

Curious, Patient, Brave: Edinburgh International Book Festival and Baillie Gifford

Edinburgh International Book Festival

Lloyds Bank Social Entrepreneurs Programme

Four Communications

MullenLowe NOVA Sponsorship & Awards

MullenLowe

D&AD New Blood Academy with WPP

D&AD

SUSTAINABILITY SPONSORSHIP

#RaisingTheBAR

11th Hour Racing

Land Rover BAR

Octopus Energy Arsenal Sponsorship 

Octopus

BEST SPONSORSHIP OF WOMEN’S ACTIVITIES - supported but Women in Sport

Baileys Women's Prize for Fiction

Kallaway

Greater Every Run

adidas

The Story Lab & Carat

O2: Love the Game, Wear the Rose

M&C Saatchi Sport & Entertainment

SSE Wildcats: The FA Girls’ Football Centres

Synergy Global

BEST USE OF SPONSORSHIP TO ENCOURAGE DIVERSITY & INCLUSION

#ShareYourLove - Pride In London 2017

Barclays

Bespoke Access Awards

Bespoke Hotels

Cardinal Red

Aviva and Rainbow Laces: Championing inclusion and diversity in sport

Synergy Global

BP Igniting the Energy Within

Synergy Global

NatWest - Cricket has no boundaries

M&C Saatchi Sport & Entertainment

TV SPONSORSHIP - supported by Thinkbox

Superdrug Joins The Love Island Holiday

Mindshare

Standard Life Investments scores a hat trick with Sky Media

Sky Media

Wickes Nails TV Sponsorship With Homes on 4

Channel 4, The Story Lab & Carat

giffgaff sponsors Entertainment on E4

All Response Media

Just Eat Sponsors the X Factor; Delivering the perfect night in

m/SIX 

KIA hits a six with its sponsorship on Sky Sports Cricket

Sky Media

PRINT & RADIO SPONSORSHIP

BP Igniting the Energy Within

Synergy Global

Oykos Island Escape

Wavemaker

Absolute Radio and Wickes

Bauer Media, The Story Lab & Carat

BEST USE OF SOCIAL MEDIA & ONLINE PLATFORMS

giffgaff sponsoring Entertainment on E4

All Response Media

#ShareYourLove - Pride In London 2017

Barclays

BEATS: #BeHeard: AJ Fight of the Century

Sky Media

Domino’s Delivers Social Impact With Hollyoaks

Channel 4

Heineken Open Your World

Oath

Tackle The Grey Areas

Just For Men

Wavemaker

BRANDED CONTENT 

Helping Movember Regain Its Mojo

The Movember Foundation

Bountiful Cow

Kingsman: The Golden Circle - ‘Poppy Hacks Channel 4’

20th Century Fox

Mindshare

The Science of Play

Aptamil

Wavemaker 

Land Rover, The Discovery Adventures

Mindshare

Perfection Made Easy

Philadephia

The Story Lab & Carat

Suzuki Passes The Test With All Star Driving School

Channel 4

BRANDED CONTENT - SPORT

Manchester City - City2City

Etihad Airways

City Football Group

Robert Walters - Recruiting The Ultimate Lions Fan

Robert Walters

The Sure Pressure Series

CSM 

Team Carling: collaboration around the four ‘F’s’: Fridays, fans, fun and football

Sky Media

#Wimblewatch

evian

Wavemaker

Secret Life Of Cyclists

HSBC

Mindshare

BEST USE OF CELEBRITY ENDORSEMENT IN SPONSORSHIP

ŠKODA - Driven By Something Different

MediaCom Sport and Entertainment

Creating A Notorious PR Campaign - Betsafe

PrettyGreen

JD Sports and Matchroom Boxing

Sportquake

XF Sportbrake Reveal

Jaguar

CAA Sports

SPORTS SPONSORSHIP - supported by Sport England and UK Sport

Cadbury & The Premier League

MKTG

Hilton Garden Inn Best Beds

Hilton

#ArnieWould

Mastercard

Octagon

NatWest - Cricket has no boundaries

M&C Saatchi Sport & Entertainment

ŠKODA - Driven By Something Different

MediaCom Sport and Entertainment

Stella Artois - Vantage Point

Octagon & FRUKT

GRASS ROOTS SPORTS SPONSORSHIP - supported by Sport England and UK Sport

McDonald’s - 15 Years of Supporting Community Football

Leo Burnett

QTS Youth Athlete Programme

QTS Group

Dacia #FlairPlay Awards

Fuse

Land Rover BAR Sailing Roadshows

Land Rover & the 1851 Trust

CAA Sports

Wickes Kits For Kids

MKTG

BEST DOMESTIC FOOTBALL SPONSORSHIP

Win Global Exposure With DHL and Leicester City

DHL

#BluesChallenge

Blackwell Global

Everton Football Club

Matchday Road Safety

Yokohama

Red Marlin

Betsafe & Manchester City  - True Players

Fuse

Cadbury & The Premier League

MKTG

Hays Partnership with City Football Marketing

City Football Group

BEST INTERNATIONAL FOOTBALL SPONSORSHIP

Malaysia Airlines

m/SIX 

Betfair - Magic of Barca

CAA Sport

Mastercard - Some call it Madness, we call it Priceless

Octagon

PepsiCo’s UEFA Champions League

Fuse

BEST GAMING-BASED SPONSORSHIP

Virgin Media Gaming Sponsorship 

Virgin Media & Influence

MOST EFFECTIVE USE OF MASS PARTICIPATION SPONSORSHIP

Samsung and Tough Mudder

M&C Saatchi Sport & Entertainment

Royal Bank of Canada’s sponsorship of the Royal Parks Half Marathon 2017

Limelight Sports

SPECIAL AWARD FOR NAMING RIGHTS SPONSORSHIP

first direct Arena

Nielsen Sports & Entertainment

BUSINESS TO BUSINESS SPONSORSHIP

Win Global Exposure With DHL and Leicester City

DHL

Cadbury & The Premier League

MKTG

CA Technologies Partnership with Trek-Segafredo and Eurosport

Octagon

Hays Partnership with City Football Marketing

City Football Group

Mastercard - Some call it Madness, we call it Priceless

Octagon

Morgan Stanley's sponsorship of American Dream: from pop to the present at the British Museum

Morgan Stanley

BRAND SPONSORSHIP - sponsored by Sponsorium

JD Sports and Matchroom Boxing

Sportquake

#Wimblewatch

evian

Wavemaker

KIA hit a six with their sponsorship on Sky Sports Cricket

Sky Media

NatWest - Cricket has no boundaries

M&C Saatchi Sport & Entertainment

Nissan: Becoming The Most Recognised Sponsor at The ICC Champions Trophy

Fuse

Wickes Delivers The Blueprint for Brand Sponsorship

Channel 4, The Story Lab & Carat

FIRST TIME SPONSOR AWARD

#BluesChallenge

Blackwell Global

Everton Football Club

Unforgettable Experiences with Waldorf Astoria at Goodwood Festival of Speed

Fuse

Octopus Energy Arsenal Sponsorship 

Octopus

Helping Movember Regain Its Mojo

The Movember Foundation

Sky Media

KAYAK Racing Up The Leaderboard

KAYAK.co.uk

Channel 4

SPONSORSHIP CONTINUITY

Sky Bet EFL

EFL

Lloyds Bank Social Entrepreneurs Programme

Four Communications

McDonald’s - 15 Years of Supporting Community Football

Leo Burnett

Hays Partnership with City Football Marketing

City Football Group

Sofology Gets Comfortable With Gogglebox

Channel 4

Absolute Radio and Wickes

Bauer Media, The Story Lab & Carat

INTERNATIONAL SPONSORSHIP

Win Global Exposure With DHL and Leicester City

DHL

Malaysia Airlines 

Msix Agency

Bridgestone CHASE YOUR DREAM, NO MATTER WHAT

WeAreFearless. & Golazo

Nissan: Becoming The Most Recognised Sponsor at The ICC Champions Trophy

Fuse

Tuborg Open

Fuse

BEST USE OF RESEARCH AND EVALUATION IN A SPONSORSHIP CAMPAIGN

Volvo's Human Made Stories with Sky Atlantic

Sky Media

Wickes - Official Partner of the EFL

MKTG

Hays Partnership with City Football Marketing

City Football Group

giffgaff sponsoring Entertainment on E4

All Response Media

Royal Bank of Canada Principal Sponsorship of Masterpiece London

Royal Bank of Canada

BEST USE OF PR IN A SPONSORSHIP CAMPAIGN

Creating A Notorious PR Campaign - Betsafe

PrettyGreen

Baileys Women's Prize for Fiction

Kallaway

XF Sportbrake Reveal

Jaguar

CAA Sports

SPECIAL AWARD FOR EFFECTIVE USE OF A SMALLER BUDGET

Pimm’s All England Tennis Club Pourage Activation

Verve Live Agency

Copella Blossoms With RHS

Fuse

D&AD and Microsoft House Party

D&AD

SPONSORSHIP AGENCY OF THE YEAR - Large

CAA Sports

Fuse

M&C Saatchi Sport & Entertainment

MKTG

Octagon

SPONSORSHIP AGENCY OF THE YEAR - Medium To Boutique

Altius

MediaCom Sport and Entertainment

Right Formula

WeAreFearless.