2012 SHORTLISTED ENTRIES

 

ARTS SPONSORSHIP – supported by Arts & Business 

Books on Tour
Sponsored by: BSkyB   
Entered by:  BSkyB

BP Portrait Award 2011
Sponsored by:  BP
Entered by: National Portrait Gallery and BP

Deloitte’s Royal Opera House Sponsorship  
Sponsored by: Deloitte     
Royal Opera House/Deloitte

National Theatre of Scotland and ScottishPower Creative Communities
Sponsored by: ScottishPower        
National Theatre of  Scotland

ENTERTAINMENT & EVENT SPONSORSHIP

Barclaycard Wireless         
Sponsored by: Barclaycard              
Entered by:  Barclaycard

The BMW 6 Season
Sponsored by: BMW         
Entered by:  Vizeum

O2 Academy Live Music Venues     
Sponsored by: O2              
Entered by:  pd3

Volkswagen See Film Differently    Sponsored by: Volkswagen              
Entered by:  MediaCom Beyond Advertising

 

CHARITY & COMMUNITY SPONSORSHIP                       

Barclays Cycle Hire
Sponsored by: Barclays    
Entered by:  Barclays

Heroes Rugby Challenge supported by J. P. Morgan  

Sponsored by: J. P. Morgan             
Entered by:  brandRapport

The Lord’s Taverners and BT Sensory Play Areas Partnership  

Sponsored by: BT
Entered by:  The Lord’s Taverners

The Royal Bank of Scotland Group & The Prince's Trust: supporting the next generation of UK enterprise

Sponsored by:  The Royal Bank of Scotland Group
Entered by:  The Royal Bank of Scotland Group

              

EDUCATION & LEARNING SPONSORSHIP                      

AEGON Schools Tennis      
Sponsored by: AEGON      
Entered by:  Lawn Tennis Association

Pioneering Partnership
Sponsored by: Bank of Scotland     
Entered by:  Material

Sky Sports Living For Sport              
Sponsored by: BSkyB
Entered by:  The Bigger Picture, Sky                

The Tate Movie Project    
Sponsored by: BP              
Entered by:  Tate and BP

 

GREEN SPONSORSHIP                                        

Eden Project and Telegraph Media Group Partnership
Sponsored by:  The Eden Project
Entered by:  Carat Sponsorship

LV = SOS Kit Aid 
Sponsored by: LV=            
Entered by:  The Lord’s Taverners

Sky Rainforest Rescue       
Sponsored by: Sky             
Entered by:  BSkyB

 

TV SPONSORSHIP                                               

Castrol EDGE Presents Ronaldo Tested To the Limit
Sponsored by: Castrol
Entered by:  Mindshare

Mini Coupe and Jonathan Ross
Sponsored by: Mini           
Entered by:  Vizeum

Nikon & Hollyoaks
Sponsored by: Nikon         
Entered by:  MediaCom

TRESemme Sponsorship of Next Top Model on Sky Living
Sponsored by: TRESemme
Entered by:  Sky Media/Carat

 

PRINT & RADIO SPONSORSHIP                                        

Kellogg's Special K and Glamour partnership
Sponsored by:  Kellogg Special K    
Entered by:  Carat Sponsorship

IKEA’s Happy To Bed Sponsorship on Absolute Radio
Sponsored by: IKEA           
Entered by:  Vizeum UK

Malibutique; Malibu’s Summer of Style
Sponsored by: Malibu       
Entered by:  Vizeum

My Gaming LIfe Starts At 50
Sponsored by: Nintendo
Entered by:  MEC Access and The Telegraph

 

DIGITAL ACTIVATION IN A SPONSORSHIP CAMPAIGN – NON SPORT

Sponsored by huggity                                          

                                               

Barclaycard Mercury Prize Albums of the Year
Sponsored by: Barclaycard
Entered by:  Barclaycard   

Essentials of Photography
Sponsored by: Canon       
Entered by:  Yahoo

Innocent Binweevils World
Sponsored by: Innocent   
Entered by:  Vizeum

NIVEA Invisible For Black & White Deodorant – ASOS Partnership
Sponsored by:  NIVEA
Entered by:  Carat Sponsorship

Launching Ericsson Money to the Filipino Community
Sponsored by: Ericsson Money
Entered by:  Threepipe

Regaine’s Sponsorship of Richard Hammond’s Tech Head
Sponsored by: Regaine     
Entered by:  Carat Sponsorship        

 

DIGITAL ACTIVATION IN A SPONSORSHIP CAMPAIGN – SPORT

Sponsored by huggity     

                               

NatWest Secret CricketerSponsored by: NatWest    
Entered by:  M&C Saatchi Sport & Entertainment

NIVEA FOR MEN - Great Football Experiment
Sponsored by:  NIVEA
Entered by:  Octagon Worldwide Ltd

NYSE Euronext European Champions Fantasy League
Sponsored by: NYSE Euronext         
Entered by:  Havas Sports & Entertainment & EURORSCG Worldwide

Rubicon Love Cricket        
Sponsored by: Rubicon    
Entered by:  IMG Consulting

Barclays Football
Sponsored by: Barclays    
Entered by:  Lexis

               

SPORTS SPONSORSHIP (£750K and under)

Supported by Sport England and UK Sport                                     

 

Beazley British Fencing
Sponsored by: Beazley
Entered by:  WSM Communications

BT Paralympic World Cup 
Sponsored by: BT
Entered by:  BT/Fast Track

Etihad Meets Harlequins RFC          
Sponsored by: Etihad  Airways
Entered by:  brandmeetsbrand/Professional Sports Group

GE: Sponsorship of British Triathlon              
Sponsored by: GE              
Entered by:  IMG Consulting

                                               

SPORTS SPONSORSHIP (over £750K)

Supported by Sport England and UK Sport

AEGON & Lawn Tennis Association: Lead Partner of British Tennis        
Sponsored by: AEGON      
Entered by:  Lawn Tennis Association

Aviva Premiership Rugby – From Black to Yellow:  A Rugby Conversion   
Sponsored by: Aviva         
Entered by:  Aviva

Mars FA Supporter 2011 
Sponsored by: Mars          
Entered by:  Octagon Worldwide

RWE Npower - Every Shirt Has a Story          
Sponsored by:  RWE npower
Entered by:  RWE npower

Vauxhall Home Nation Football      
Sponsored by: Vauxhall    
Entered by:  Carat Sponsorship

                                                

GRASS ROOTS SPORTS SPONSORSHIP

Supported by the Sport + Recreation Alliance                                      

 

The Co-operative & Activate Sport
Sponsored by:  The Co-operative   
Entered by:  The Co-operative

Lloyds TSB/Bank of Scotland National School Sport Week 2011
Sponsored by:  Lloyds TSB/Bank of Scotland
Entered by:  Lloyds TSB

Lloyds TSB Scotland –Sponsors of Scottish Schools Football Association
Sponsored by:  Lloyds TSB Scotland
Entered by:  Material UK

Tesco Bank Football Challenge
Sponsored by:  Tesco Bank
Entered by:  Merchant Soul

Nike The Chance
Sponsored by:  Nike
Entered by:  Limelight Sports

                                               

CORPORATE SPONSORSHIP                              

DMA
Sponsored by: Equifax
Entered by:  Slingshot Sponsorship

GE Capital Triathlon Sponsorship
Sponsored by: GE Capital 
Entered by:  IMG Consulting

London 2012 Sponsorship
Sponsored by: Lloyds Banking Group            
Entered by:  Editions Financial

The Royal Bank of Scotland Group and The Prince's Trust:
supporting the next generation of UK enterprise
Sponsored by: The Royal Bank of Scotland Group             
Entered by:  The Royal Bank of Scotland Group

BRAND SPONSORSHIP - sponsored by Farrer & Co

Barclays Cycle Hire
Sponsored by:  Barclays
Entered by:  Barclays

NIVEA Invisible For Black & White Deodorant – ASOS Partnership
Sponsored by:  NIVEA
Entered by:  Carat Sponsorship

Liverpool FC Asia Tour 2011 Presented by Standard Chartered
Sponsored by: Standard Chartered Bank
Entered by:  Fuse Sport & Entertainment/OMD International

O2 - Get Up For Englan
Sponsored by: O2Entered by:  IMG Consulting

O2 Academy Live Music Venues     
Sponsored by: O2              
Entered by:  pd3

FIRST TIME SPONSOR AWARD

Arla Kids Closer To Nature
Arla Foods           
Entered by:  National Schools Partnership

Get Set, Go Free
Nestlé
Entered by:  Professional Sports Group

TRESemme and Next Top Model
TRESemme
Entered by:  Carat Sponsorship

                               

SPONSORSHIP CONTINUITY                                             

Aviva Athletics Sponsorship 1999-2012       
Sponsored by: Aviva plc   
Entered by:  Aviva plc

npower and Macmillan Cancer Support
Sponsored by: npower
Entered by:  npower

Playing Shakespeare With Deutsche Bank
Sponsored by: Deutsche Bank
Entered by:  Shakespeare's Globe

 

ESA INTERNATIONAL SPONSORSHIP AWARD

Sponsored by the European Sponsorship Association                                            

G4S 4teen
Sponsored by: G4S plc
Entered by:  G4S Corporate Services

Liverpool FC Asia Tour 2011 Presented by Standard Chartered
Sponsored by: Standard Chartered Bank
Entered by:  Fuse Sport & Entertainment/OMD International

MasterCard UEFA Champions League Sponsorship 2010/2011
Sponsored by:  MasterCard             
Entered by:  MasterCard

NYSE Euronext European Champions Fantasy League
Sponsored by: NYSE Euronext
Entered by:  Havas Sports & Entertainment & EURORSCG Worldwide

TED Distilled
Sponsored by: Dewar's Whisky
Entered by:  MEC Access

BEST USE OF RESEARCH IN A SPONSORSHIP CAMPAIGN

Sponsored by Marketlink Research and SMG Insight

 

TRESemmé’s  Sponsorship of Britain’s and Ireland’s Next Top Model on Sky Living

Sponsored by:  TRESemmé

Entered by:  BSkyB

 

MasterCard UEFA Champions League Sponsorship 2010/2011

Sponsored by:  MasterCard              

Entered by:  MasterCard

 

Barclays Cycle Hire

Sponsored by: Barclays     

Entered by:  Barclays 

 

Lloyds TSB/Bank of Scotland National School Sport Week 2011

Sponsored by:  Lloyds TSB/Bank of Scotland

Entered by:  Lloyds TSB

 

 

BEST USE OF PUBLIC RELATIONS IN A SPONSORSHIP CAMPAIGN

Sponsored by Hollis PR and supported by the Public Relations Consultants Association    

 

Betfair Bum-vertising
Sponsored by: Betfair
Entered by:  Synergy

British Airways: ‘They Will Fly’
Sponsored by:  British Airways        
Entered by:  IMG Consulting 

Get Set, Go Free
Sponsored by:  Nestlé
Entered by:  Professional Sports Group            

Jaguar – Sponsorship of the England Cricket Team
Sponsored by: Jaguar        
Entered by:  brandRapport

Lloyds TSB & Bank of Scotland Olympic Torchbearer Nomination Campaign
Sponsored by: Lloyds Banking Group (Lloyds TSB, Bank of Scotland)      
Entered by:  Lloyds Banking Group

                               

SPECIAL AWARD FOR THE BEST LOW BUDGET SPONSORSHIP (UNDER £50,000)                                  

LEGO Alien Conquest
Sponsored by: LEGO
Entered by:  Carat Sponsorship

Sharwood's Sponsorship of the Traders Unpacked Events Programme
Sponsored by:  Sharwood’s
Entered by:  Royal Museums Greenwich/National Maritime Museum

Sporting Chance
Sponsored by: Southern Water
Entered by:  Southern Water

VIY - Volunteer It Yourself
Sponsored by: A4E, V, Wickes, Pimlico Plumbers
Entered by:  The Co-Sponsorship Agency

 

SPONSORSHIP CONSULTANCY OF THE YEAR

Sponsored by ICON

 

Hollis Sponsorship Consultancy of the Year (Large)

brandRapport

Carat Sponsorship

Fuse Sport & Entertainment

IMG Consulting

MEC Access

Octagon

Synergy

 

Hollis Sponsorship Consultancy of the Year (Small to Medium) 

 

Generate Sponsorship

Limelight Sports

Sports Revolution

 

                                                                                               

SPONSORSHIP INNOVATION OF THE YEAR 2012

To be announced shortly