Hollis Sponsorship Awards 2013 - Winners and Shortlisted Entries

SPONSORSHIP OF THE YEAR 2013

 

WINNER:

SKY'S SPONSORSHIP OF BRITISH CYCLING

 

CATEGORY WINNERS AND SHORTLISTED ENTRIES:

Arts Sponsorship   - supported by Arts & Business

WINNER:

Sky Arts Ignition: Doug Aitken, The Source          

Sponsored by:   Sky Arts
Entered by:        BSkyB

SHORTLISTED:

MasterCard Priceless London Arts Sponsorship
Sponsored by:    Mastercard
Entered by:        Big Group

Bringing An Outstanding Cultural Experience to London: The Olympic Journey
Sponsored by:    BP         
Entered by:        BP

Gordon's Gin Curtain Raiser
Sponsored by:   Gordon's Gin   
Entered by:        Carat Sponsorship

Imagine Children's Festival 2012 sponsored by the Book People    
Sponsored by:    The Book People 
Entered by:        Southbank Centre

Shell Classic International 2011-2012      
Sponsored by:    Shell    
Entered by:        Southbank Centre

V&A Hollywood Costume Exhibition sponsored by Harry Winston                          
Sponsored by: Harry Winston  
Entered by:        Victoria & Albert Museum

 

Entertainment & Event Sponsorship - sponsored by Merlin Entertainments Group            

WINNER:

Vodafone Sponsorship of Fashion           

Sponsored by:    Vodafone          
Entered by:        Fuse Sport & Entertainment

SHORTLISTED:

Barclaycard PayBand @ Barclaycard Wireless Festival   
Sponsored by:    Barclaycard       
Entered by:        Heart Productions

Jameson Cult Film Club: Future Cult      
Sponsored by:    Jameson            
Entered by:        M&C Saatchi Sport & Entertainment

Lucozade Energy - Festivals 2012 - YES!
Sponsored by:    Lucozade         
Entered by:        MediaCom Beyond Advertising

Winter Proof - Snowbombing 2012   
Sponsored by:    Motorola           
Entered by:        OgilvyAction London

O2's Sponsorship of The O2      
Sponsored by:    O2        
Entered by:        pd3

 

Charity & Community Sponsorship      

WINNER:         

Alzheimer Society's Memory Walk In Partnership With Bupa Care Homes             

Sponsored by:    Bupa    
Entered by:        Alzheimer's Society

SHORTLISTED:

Allianz Arts & Business Northern Ireland Awards
Sponsored by:   Allianz 
Entered by:        Arts & Business NI

Standard Chartered Bank - Perfect Match         
Sponsored by:   Standard Chartered Bank           
Entered by:        Fuse Sport & Entertainment

Samsung Hope Relay   
Sponsored by:    Samsung            
Entered by:        Samsung

Lloyds TSB National School Sport Week In Partnership With Youth Sport Trust  
Sponsored by:    Lloyds Banking Group  
Entered by:        Lloyds Banking Group

The Lord's Taverners and BT Sensory Play Areas Partnership                    
Sponsored by:    BT           
Entered by:        The Lord's Taverners

 

Education & Learning Sponsorship        

WINNER:

Marks & Spencer School of Fish

Sponsored by:    Marks & Spencer           
Entered by:        National Schools Partnership

SHORTLISTED:

BP Trading Challenge   
Sponsored by:    BP        
Entered by:        EdComs

Birds Eye: The Great Food Journey - Peas          
Sponsored by:    Birds Eye            
Entered by:        National Schools Partnership

Aegon Schools Tennis  
Sponsored by:    Aegon 
Entered by:        Tennis Foundation

 

TV Sponsorship - supported by Thinkbox                          

WINNER:
Nivea Sponsorship of This Morning on ITV1        

Sponsored by:    NIVEA 
Entered by:        Carat Sponsorship

SHORTLISTED

LEGO Friends and Disney Channel Partnership
Sponsored by:    LEGO Friends    
Entered by:        Carat Sponsorship

Nokia Lumia & Hollyoaks Product Placement And Activation     
Sponsored by:    Nokia Lumix     
Entered by:        Carat Sponsorship

Surf Sponsors The Only Way Is Essex   
Sponsored by:    Surf/Unilever  
Entered by:        ITV

Live Color XXL and Big Brother 
Sponsored by:    Live Color XXL  
Entered by:        MEC Access

Abbey Road Studios: In Session With Volkswagen Beetle           
Sponsored by:    VW       
Entered by:        MediaCom Beyond Advertising

 

Print and Radio Sponsorship                   

WINNER:

Wickes and the Christian O'Connell Breakfast Show On Absolute Radio 

Sponsored by:   Wickes
Entered by:        Absolute Radio

SHORTLISTED

Lurpak Lightest and Observer Food Monthly Partnership
Sponsored by:   Lurpak
Entered by:        Carat Sponsorship

Vauxhall & talkSPORT Media Partnership              
Sponsored by:   Vauxhall            
Entered by:        Carat Sponsorship

Coca-Cola Fan Reporter Radio Sponsorship With talkSPORT         
Sponsored by:   Coca-Cola          
Entered by:        Vizeum

 

Digital Activation In A Sponsorship Campaign                   

WINNER:
O2 Academy Sponsorship - Digital Activation      

Sponsored by:   O2        
Entered by:        pd3

SHORTLISTED:

Kellogg's Kids Portfolio And Netmums Partnership        
Sponsored by:   Kellogg's            
Entered by:        Carat Sponsorship

Nokia Lumia & The X Factor      
Sponsored by:   Nokia Lumia     
Entered by:        Carat Sponsorship

Going For Digital Gold With Lloyds TSB's Torchview        
Sponsored by:   Lloyds Banking Group 
Entered by:        MEC Access

Cadbury House RFID    
Sponsored by:   Cadbury             
Entered by:        PrettyGreen

Betfair Presents Man Utd Live
Sponsored by:   Betfair
Entered by:        Synergy Sponsorship

Sports Sponsorship - supported by Sport England and UK Sport                  

WINNER:

Sky's Sponsorship of the Great Britain Cycling Team        

Sponsored by:   Sky       
Entered by:        Sky

Jaguar - Official Partner of the England Cricket Team   
Sponsored by:   Jaguar 
Entered by:        brandRapport

British Gas's 2012 'Free Swims For Britain' Campaign     
Sponsored by:   British Gas         
Entered by:        Carat Sponsorship

Vauxhall - Sponsor of Home Nations Football   
Sponsored by:   Vauxhall            
Entered by:        Carat Sponsorship and Macesport

For England
Sponsored by:   O2        
Entered by:        IMG Consulting

Aegon, Lead Partner of British Tennis   

Sponsored by:   Aegon
Entered by:        Lawn Tennis Association

 

Grass Roots Sports Sponsorship - supported by Sport + Recreation Alliance                    

WINNER:
Sky & British Cycling Sky Ride Events 2012             

Sponsored by:   Sky       
Entered by:       Sky

HIGHLY COMMENDED:

Matalan Sporting Promise         
Sponsored by:    Matalan            
Entered by:        IMG Consulting

The FA/Mars Just Play Programme       
Sponsored by:    Mars   
Entered by:        Octagon

Royal Bank of Scotland Rugby Force     
Sponsored by:    Royal Bank of Scotland
Entered by:        Synergy Sponsorship

SSE Rugby        
Sponsored by:    Scottish & Southern Energy       
Entered by:        Synergy Sponsorship

Aegon Schools Tennis 
Sponsored by:    Aegon 
Entered by:        Tennis Foundation

 

Corporate Sponsorship    

WINNER:
Royal Bank of Scotland 6 Nations             

Sponsored by:    Royal Bank of Scotland 
Entered by:        Synergy Sponsorship

SHORTLISTED:                        

Accenture RBS 6 Nations      

Sponsored by:    Accenture        
Entered by:        Accenture

J.P. Morgan Signature Series   
Sponsored by:    J.P. Morgan         
Entered by:        J.P. Morgan

UPS, London 2012         
Sponsored by:    UPS      
Entered by:        Momentum

 

Brand Sponsorship - Up To £2 Million Spend             

WINNER:

Cravendale and The Muppets   

Sponsored by:    Cravendale - Arla Foods              
Entered by:        Carat Sponsorship

SHORTLISTED:

Visa and A League Of Their Own            
Sponsored by:    Visa      
Entered by:        Sky Media

British Gas & Looking After Your World
Sponsored by:    British Gas         
Entered by:        Yahoo!

Hitting the Bullseye With McCoy's         
Sponsored by:    McCoy's             
Entered by:        MEC Access

Abbey Road Studios: In Session With Volkswagen Beetle           
Sponsored by:    Volkswagen     
Entered by:        MediaCom Beyond Advertising

 

Brand Sponsorship - Over £2 Million Spend             

WINNER:

Lloyds Banking Group London 2012 Partnership

Sponsored by:    Lloyds Banking Group
Entered by:        Lloyds Banking Group

HIGHLY COMMENDED:

Santander Rory McIlroy Major ISA Campaign 2012        
Sponsored by:    Santander        
Entered by:        Santander

SHORTLISTED:

Samsung: London 2012 Olympic Sponsorship   
Sponsored by:    Samsung            
Entered by:        Samsung

Mars: Work, Rest, Play Your Part For England   
Sponsored by:    Mars    
Entered by:        Octagon

O2's Sponsorship of The O2      
Sponsored by:    O2        
Entered by:        pd3

 

First Time Sponsor Award   - sponsored by Sponsorium                    

WINNER:

Hitting the Bullseye With McCoy's           

Sponsored by:    McCoy's             
Entered by:        MEC Access

SHORTLISTED:

Spontex and Trollied on Sky1 HD            
Sponsored by:   Spontex             
Entered by:        Sky Media/Vizeum

V&A Hollywood Costume Exhibition sponsored by Harry Winston          
Sponsored by:   Harry Winston 
Entered by:       Victoria & Albert Museum

Beazley British Fencing
Sponsored by:   Beazley             
Entered by:        WSM Communications and Beazley

 

Sponsorship Continuity                            

WINNER:

Evian: The Perfect Serve at Wimbledon

Sponsored by:     Evian   
Entered by:         MEC Access

HIGHLY COMMENDED:

O2 Proud of England Rugby        

Sponsored by:    O2        
Entered by:        IMG Consulting

SHORTLISTED:

TalkTalk Sponsors The X Factor
Sponsored by:    TalkTalk              
Entered by:        ITV

Southern Water - 21 Years Of 'Learn To Swim'  
Sponsored by:    Southern Water            
Entered by:        Southern Water

 

ESA International Sponsorship Award  - sponsored by the European Sponsorship Association

WINNER:

The Bond Phone Has Arrived     

Sponsored by:    Sony Mobile     
Entered by:        Iris Worldwide

SHORTLISTED:

McDonald's Player Escorts - UEFA Euro 2012     
Sponsored by:    McDonald's Europe      
Entered by:        LeoSports/Arc London

Visa Europe: London 2012 Olympic Games - Usain Bolt Campaign      
Sponsored by:    Visa Europe      
Entered by:        GMR Marketing

Carlsberg UEFA Euro 2012 Sponsorship
Sponsored by:    Carlsberg           
Entered by:        Fast Track

The GREAT campaign  
Sponsored by:    Visit Britain       
Entered by:        Yahoo!

 

Best Use Of Research And Evaluation In A Sponsorship Campaign  - sponsored by Marketlink Research and SMG Sports Marketing                              

WINNER:

Subconscious Storytelling          
Sponsored by:    Diet Coke, Shell, Canon, McCain              
Entered by:        Yahoo!

SHORTLISTED:

Cravendale and The Muppets 
Sponsored by:    Cravendale- Arla Foods
Entered by:        Carat Sponsorship

Vodafone: Vodafone McLaren Mercedes Mission Control         
Sponsored by:    Vodafone      
Entered by:        Fuse Sport & Entertainment

Hitting the Bullseye With McCoy's         
Sponsored by:    McCoy's            
Entered by:        MEC Access

 

Best Use Of Public Relations In A Sponsorship Campaign - Large PR Programmes   - supported by the PRCA                             

WINNER:

The London Grand Prix By Santander   

Sponsored by:    Santander         
Entered by:        Santander

SHORTLISTED:

Vauxhall - Sponsors of Home Nations Football 
Sponsored by:     Vauxhall             
Entered by:        Carat Sponsorship and Macesport

Take The Stage, David Beckham Photo Booth  
Sponsored by:   Adidas 
Entered by:      Adidas

Orange & Miss Piggy at the British Academy Film Awards           
Sponsored by:   Orange
Entered by:        M&C Saatchi Sport & Entertainment

 

Best Use Of Public Relations In A Sponsorship Campaign - Small to Medium PR Programmes     - supported by the PRCA                    

WINNER:

Beef, TOMKINS & Onion

Sponsored by:   Heinz BIG Soup
Entered by:        brandRapport

SHORTLISTED:

Thank you Britain - The United States Olympic Committee         
Sponsored by:   Various
Entered by:        M&C Saatchi Sport & Entertainment

 

Special Award For The Best Low Budget Sponsorship (under £50K)                       

WINNER:

Nissan X-Trail sponsor The Caravan Club               

Sponsored by:   Nissan 
Entered by:        Fuse Sport & Entertainment

SHORTLISTED:

Disney Pixar's Brave & STV Partnership
Sponsored by:   Disney Pixar     
Entered by:        Carat Sponsorship

Inov-8 Challenge Series: Mark Bayliss Arch to Arc Sponsorship 
Sponsored by:   inov-8
Entered by:        IMG Consulting

Morrisons M Savers Cook Along Campaign       
Sponsored by:   Morrisons     
Entered by:        National Schools Partnership

 

London 2012 Olympic Supporters, Providers and Suppliers                           

WINNER:

UPS, London 2012           

Sponsored by:   UPS      
Entered by:        Momentum

SHORTLISTED:

Cadbury, the Official Treat Provider To London 2012     
Sponsored by:   Cadbury            
Entered by:        IMG Consulting

The Fan Hub    
Sponsored by:   Heineken         
Entered by:        Yahoo!

IHG London 2012 Sponsorship 
Sponsored by:   IHG      
Entered by:        IMG Consulting

 

Worldwide Olympic Partners and London 2012 Olympic Partners                               

WINNER:

Bringing Us All Together For London       

Sponsored by:    BT         
Entered by:        BT

HIGHLY COMMENDED:

Lloyds Banking Group and London 2012 Worldwide Partnership
Sponsored by:    Lloyds Banking Group  
Entered by:        Lloyds Banking Group

SHORTLISTED:

Procter & Gamble - Worldwide Partner of The Olympic Games 
Sponsored by:   Procter & Gamble          
Entered by:       GMR Marketing

Take The Stage, David Beckham Photo Booth  
Sponsored by:   Adidas 
Entered by:       Adidas

Coca-Cola Presents The Olympic Torch Relay    
Sponsored by:    Coca-Cola         
Entered by:        Ignition

Samsung London 2012 Olympic Sponsorship     
Sponsored by:    Samsung           
Entered by:        Samsung

Don't Fly - Support Team GB/Paralympics GB   
Sponsored by:    British Airways
Entered by:        IMG Consulting

 

Sponsorship Consultancy of the Year - Sponsored by Icon

WINNER:

MEC Access

HIGHLY COMMENDED:

Generate Sponsorship

SHORTLISTED:

Experience Worldwide/GMR Marketing

Fuse Sport & Entertainment

IMG Consulting

M&C Saatchi Sport & Entertainment

 

SPONSORSHIP INNOVATION OF THE YEAR 2013

WINNER:

British Airways - Don't Fly - Support Team GB/ParalympicsGB 

SHORTLISTED:

Santander Rory McIlroy Major ISA Campaign 2012 

Barclaycard Payband@Barclaycard Wireless Festival

J.P. Morgan  Signature Series

adidas - Take The Stage

Sky Arts Ignition. Doug Aitken, The Source                       

 

SPONSORSHIP PERSONALITY OF THE YEAR

Sally Hancock, Lloyds Banking Group

 

THE BARRIE GILL AWARD FOR MOST PROMISING YOUNG SPONSORSHIP EXECUTIVE

WINNER: Rob Honeywood, Carat Sponsorship

HIGHLY COMMENDED:  Dan Haddad, Octagon

HIGHLY COMMENDED: Mark Mylam, Slingshot Sponsorship

SHORTLISTED: Alex Giacon, Yahoo!

SHORTLISTED: Rachel Partington, Limelight Sports