Reserve your table at the Awards today, please call 020 8891 1067

Winning seven Hollis awards in 2009 was simply amazing – the awards are hugely prestigious.  It’s very satisfying to gain that type of recognition from our peers – it gave the whole team a real lift

Tove Okunniwa

MEC Access

The UK Sponsorship Awards 2014 -The Winners

THE UK SPONSORSHIP AWARDS

SPONSORSHIP OF THE YEAR

 

WINNER: 

Team Messi

Sponsored by: adidas

Entered by iris Culture

 

SPECIAL AWARD FOR THE BEST SPONSORSHIP OF THE LAST 20 YEARS

GOLD AWARD

Lloyds TSB/BoS and London 2012

 

SILVER AWARD

The O2 and AEG Partnership - The O2

 

BRONZE AWARD

SKY and British Cycling/Team Sky

 

SPECIAL AWARD FOR OUTSTANDING CONTRIBUTION TO THE SPONSORSHIP INDUSTRY

Arts & Culture: Des Violaris, director, UK Arts & Culture, BP plc

Media: David Peters, head of sponsorship, Dentsu Aegis Network Sports & Entertainment

Sports:  Alan Pascoe MBE, Chairman, The Partnership Consultancy

Founder & Consultant, CSM Group

 

 

CATEGORIES

ARTS SPONSORSHIP - supported by Arts & Business

WINNER:

David Bowie Is

Sponsored by: Sennheiser

Entered by:  The Victoria & Albert Museum

 

SHORTLISTED:

BMW Tate Live

Sponsored by: BMW

Entered by: Tate

 

Life and Death in Pompeii and Herculaneum

Sponsored by: Goldman Sachs International

Entered by: Goldman Sachs International

 

Python Arts

Sponsored by: Python Properties

Entered by: Python Arts

 

Sky Arts Ignition Memory Palace

Sponsored by: Sky Arts

Entered by: BSkyB

 

Southbank Centre’s WOW: Women Of The World Festival Supported By Bloomberg

Sponsored by: Bloomberg

Entered by: Southbank Centre

 

BRAND SPONSORSHIP - UNDER £750K 

WINNER:

Big Brother - A Very Different Partnership

Sponsored by: Very.co.uk

Entered by: Carat Sponsorship

 

HIGHLY COMMENDED

Innocent put a smile on faces of children with Nickleodeon’s Spongebob Squarepants

Sponsored by: Innocent

Entered by: Vizeum

 

SHORTLISTED:

Bodyform and the Huffington Post

Sponsored by: Bodyform

Entered by: Carat Sponsorship

 

Nissan BOA/BPA Sponsorship #UniteAndExcite

Sponsored by: Nissan

Entered by: Fuse Sport & Entertainment and Nissan

 

Sponsorship of Personal Finance & Property

Sponsored by: Nationwide Building Society

Entered by: Yahoo

 

Up at the O2

Sponsored by: O2

Entered by: pd3

 

 

BRAND SPONSORSHIP - OVER £750K

WINNER:

HTC UEFA

Sponsored by: HTC

Entered by: Fuse Sport & Entertainment 

 

SHORTLISTED:

Ant, Dec and Morrisons

Sponsored by: Morrisons

Entered by: ITV and MEC Access

 

Barclays Premier League Thank you

Sponsored by: Barclays

Entered by: The Brand Fan

 

Infiniti Red Bull Racing Sponsorship - Formula One

Sponsored by: Infiniti

Entered by: Infiniti & PRISM

 

The First 4G Festival

Sponsored by: EE

Entered by: Cake Group

 

The SSE Hydro: Naming Rights Sponsorship

Sponsored by: SSE

Entered by: Material_UK, Frame and XYZ

 

CHARITY & COMMUNITY SPONSORSHIP - sponsored by Sponsorium

WINNER:

The Big Lunch, supported by Halifax

Sponsored by: Halifax

Entered by: Four Communications

 

SHORTLISTED:

Allianz Arts & Business NI Awards

Sponsored by: Allianz

Entered by: Arts & Business NI

 

Aviva #1every5

Sponsored by: Aviva

Entered by: Hill+Knowlton Strategies

 

Foresters and Cash for Kids Mission Christmas Appeal 2013

Sponsored by: Foresters

Entered by: Speedie PR

 

Kellogg’s Give A Child A Breakfast

Sponsored by: Kellogg’s

Entered by: Carat Sponsorship

 

The Prince’s Trust’s Enterprise Programme

Sponsored by: RBS

Entered by: Prince's Trust/RBS

 

 

SPONSORSHIP CONTINUITY 

WINNER:

Tennent’s Lager - T in the Park 2013 - Celebrating Twenty Years Of Founding Partnership

Sponsored by: Tennent’s Lager

Entered by: Material _UK

 

HIGHLY COMMENDED

Bank of Scotland Midnight League

Sponsored by: Bank of Scotland

Entered by: Material_UK

 

SHORTLISTED:

29 Years of Carlsberg and the UEFA European Championships

Sponsored by: Carlsberg

Entered by: Fuse Sport & Entertainment and Carlsberg

 

Foresters and Cash For Kids Sponsorship

Sponsored by: Foresters

Entered by: Speedie PR

 

Panasonic and Sky Movies

Sponsored by: Panasonic

Entered by: Sky Media and Vizeum

 

Vauxhall Commercial Vehicles & Mirror Football

Sponsored by: Vauxhall Commercial Vehicles

Entered by: Carat Sponsorship

 

 

CORPORATE SPONSORSHIP

 

WINNER:

The QBE Internationals

Sponsored by: QBE

Entered by: Generate Sponsorship

 

SHORTLISTED:

J. P. Morgan Signature Series

Sponsored by: J. P. Morgan

Entered by: J. P. Morgan

 

Life and Death in Pompeii and Herculaneum

Sponsored by: Goldman Sachs International

Entered by: Goldman Sachs

 

RBS Enterprising Student Society Accreditation (ESSA) Scheme

Sponsored by: RBS

Entered by: Ellidore PR

 

DIGITAL ACTIVATION - NON SPORT

WINNER:

Domino’s Sponsor The X Factor App

Sponsored by: Domino’s

Entered by: ITV

SHORTLISTED:

 

Cuervo Cold, Who’s In? Uni Battle

Sponsored by: Jose Cuervo

Entered by: Carat Sponsorship

 

EE GuardianWitness: Creating A Platform For Citizen Journalism

Sponsored by: EE

Entered by: MEC Access

 

Kellogg’s Krave and You Tube

Sponsored by: Kellogg

Entered by: Carat Sponsorship

 

Philips Headphones and ASOS - ‘Sound and Style’ Partnership

Sponsored by: Philips

Entered by: Carat Sponsorship

 

World War Z Sponsorship

Sponsored by: Paramount Pictures International

Entered by: Yahoo

 

 

 

DIGITAL ACTIVATION - SPORT

WINNER:

#hitthewinner

Sponsored by: adidas UK

Entered by: iris Culture

 

HIGHLY COMMENDED

O2 Sponsorship of England Rugby

Sponsored by: O2

Entered by: M&C Saatchi Sport & Entertainment

 

SHORTLISTED:

#CarlsbergTalk!

Sponsored by: Carlsberg

Entered by: Liverpool Football Club

 

EA SPORTS FIFA 14 and Gareth Bale

Sponsored by: EA SPORTS

Entered by: EA SPORTS

 

Formula 1 Tech

Sponsored by: Dell

Entered by: Yahoo

 

HIGHLY COMMENDED

O2 Sponsorship of England Rugby

Sponsored by: O2

Entered by: M&C Saatchi Sport & Entertainment

 

RBS 6 Nations Social Media 2013

Sponsored by: RBS

Entered by: Synergy Sponsorship

 

 

EDUCATION & LEARNING SPONSORSHIP

WINNER:

LifeSkills created with Barclays

Sponsored by: Barclays

Entered by: Hopscotch Consulting

 

SHORTLISTED:

Get Set

Sponsored by: BOA, in partnership with BPA

Entered by: Edcoms

 

Lloyds Bank Social Entrepreneurs programme

Sponsored by: Lloyds Bank

Entered by: Four Communications

 

RBS Enterprising Student Society Accreditation (ESSA) Scheme

Sponsored by: RBS

Entered by: Ellidore PR

 

Sky Academy Skills Studios

Sponsored by: BSkyB

Entered by: BSkyB

 

 

ENTERTAINMENT & EVENT SPONSORSHIP

WINNER:

The SSE Hydro: Naming Rights Sponsorship

Sponsored by: SSE

Entered by: Material_UK, Frame and XYZ

 

SHORTLISTED:

Barclaycard Presents British Summer Time Hyde Park

Sponsored by: Barclaycard

Entered by: AEG

 

Green Man Gaming Sponsorship of the Golden Joystick Awards

Sponsored by: Green Man Gaming

Entered by: Green Man Gaming 

 

Shenanigans at Bestival

Sponsored by: Tourism Ireland

Entered by: Carat Sponsorship

 

Up at the O2

Sponsored by: O2

Entered by: pd3

 

 

FIRST TIME SPONSOR AWARD 

WINNER:

Storytelling on ITV3 Afternoons 

Sponsored by: The People’s Friend

Entered by: SPP Media

 

SHORTLISTED:

Green Man Gaming Sponsorship of the Golden Joystick Awards

Sponsored by: Green Man Gaming

Entered by: Green Man Gaming

 

Lighter Life and Telegraph Stella Sponsorship

Sponsored by: Lighter Life

Entered by: Carat Sponsorship

 

GRASS ROOTS SPORTS SPONSORSHIP -  supported by the Sport + Recreation Alliance

WINNER:

Budweiser Club Futures

Sponsored by: Budweiser

Entered by: Octagon

 

 

HIGHLY COMMENDED

Bank of Scotland Midnight League

Sponsored by: Bank of Scotland

Entered by: Material_UK

 

SHORTLISTED:

McDonalds & Community Club Twinning

Sponsored by: McDonald’s

Entered by: ARC

 

SPECIAL AWARD FOR GREEN SPONSORSHIP 

WINNER:

Green Schools Revolution

Sponsored by: The Co-operative

Entered by: Hopscotch Consulting

 

 

THE ESA INTERNATIONAL SPONSORSHIP AWARD - sponsored by the European Sponsorship Association (ESA)

WINNER:

Team Messi

Sponsored by: adidas 

Entered by:iris Culture

 

SHORTLISTED:

AIG and New Zealand Rugby

Sponsored by: AIG

Entered by: Octagon

 

HTC UEFA

Sponsored by: HTC

Entered by:

Fuse Sport & Entertainment 

 

Infiniti Red Bull Racing Sponsorship - Formula One

Sponsored by: Infiniti

Entered by: Infiniti & PRISM

 

SAP and WTA Partnership

Sponsored by: SAP

Entered by: GMR Marketing

 

The Standard Chartered Trophy

Sponsored by: Standard Chartered

Entered by: Fuse Sport & Entertainment

 

 

SPECIAL AWARD FOR THE BEST LOW BUDGET SPONSORSHIP (UNDER £50,000)

WINNER:

Vauxhall and STV; Sponsorship of Scotland Vs England Game

Sponsored by: Vauxhall

Entered by: Carat Sponsorship

 

SHORTLISTED:

Allianz Arts & Business NI Awards

Sponsored by: Allianz

Entered by: Arts & Business NI

 

Batman Arkham Origins InStream on Absolute Radio

Sponsored by: Warner Brother

Entered by: Absolute Radio

 

Hornby’s Sponsorship of the National Railway Museum

Sponsored by: Hornby

Entered by: National Railway Museum

 

PRINT & RADIO SPONSORSHIP

WINNER:

The World’s Largest Pub Quiz

Sponsored by: Bell’s Whisky

Entered by: Carat Sponsorship

 

SHORTLISTED:

BMW i3 - Supercharging a credible platform

Sponsored by: BMWi3

Entered by: Vizeum

 

Building a foundation for future brand growth 

Sponsored by: Amoy

Entered by: Vizeum

 

Launch of Sun + Goals

Sponsored by: News UK

Entered by: M/SIX

 

Panasonic - Share Your Passion

Sponsored by: Panasonic

Entered by: Vizeum

 

The Manuscript With Just For Men on Absolute Radio

Sponsored by: Just For Men

Entered by: Absolute Radio

 

BEST USE OF PUBLIC RELATIONS IN A SPONSORSHIP CAMPAIGN - supported by the Public Relations Consultants Association

WINNER:

Bupa My First Run

Sponsored by: Bupa

Entered by: Synergy Sponsorship

 

SHORTLISTED:

Capital One Cup - 2013

Sponsored by: Capital One

Entered by: Synergy Sponsorship

 

Hornby’s Sponsorship of the National Railway Museum

Sponsored by: Hornby

Entered by: National Railway Museum

 

Jaguar - Official Sponsor of the England Cricket Team

Sponsored by: Jaguar

Entered by: brandRapport

 

RBS 6 Nations 2013

Sponsored by: RBS

Entered by: Synergy Sponsorship

Tennent’s Lager - T in the Park 2013 - Celebrating Twenty Years Of Founding Partnership

Sponsored by: Tennent’s Lager

Entered by: Material _UK

 

 

BEST USE OF RESEARCH AND EVALUATION -  sponsored by SMG Insight

WINNER:

Next Generation Sponsorship: ITV & SPA Future Thinking

Entered by: SPA Future Thinking

 

SHORTLISTED:

Anchor and Food Glorious Food

Sponsored by: Anchor (Arla Foods)

Entered by: Carat Sponsorship

 

Sky Sports Sponsorship - The Power of Broadcast

Entered by: Sky Media

 

Vauxhall Proud Sponsor of Home Nations Football

Sponsored by: Vauxhall Commercial Vehicles

Entered by: Repucom

 

 

SPORTS SPONSORSHIP - UNDER £2 MILLION -  supported by Sport England and UK Sport

WINNER:

2013 Aberdeen Asset Management Cowes Week

Sponsored by: Aberdeen Asset Management

Entered by: WSM Communications

 

HIGHLY COMMENDED

BMW - England Rugby

Sponsored by: BMW

Entered by: Synergy Sponsorship

 

SHORTLISTED:

2013 Aberdeen Asset Management Scottish Open

Sponsored by: Aberdeen Asset Management

Entered by: WSM Communications

 

Capital One Cup Final 2013

Sponsored by: Capital One

Entered by: Synergy Sponsorship

 

The Marriott London Sevens

Sponsored by: Marriott Hotels

Entered by: MEC Access

 

Microsoft’s Sponsorship of the British & Irish Lions

Sponsored by: Microsoft

Entered by: Logan Sports Marketing

 

 

SPORTS SPONSORSHIP - OVER £2 MILLION -  supported by Sport England and UK Sport

WINNER:

Team Messi

Sponsored by: adidas 

Entered by: iris Culture

 

SHORTLISTED:

O2 Sponsorship of England Rugby

Sponsored by: O2

Entered by: M&C Saatchi Sport & Entertainment

 

The FA Cup with Budweiser

Sponsored by: Budweiser

Entered by: Octagon

 

The QBE Internationals

Sponsored by: QBE

Entered by: Generate Sponsorship

 

Vauxhall & Let The Battle Begin

Sponsored by: Vauxhall Motors

Entered by: Carat Sponsorship

 

Wonga & Newcastle United

Sponsored by: Wonga

Entered by: Sportquake

 

 

TV SPONSORSHIP - supported by Thinkbox

WINNER:

RBS - Finding Scotland’s Real Heroes

Sponsored by: RBS

Entered by: ZenithOptimedia

 

HIGHLY COMMENDED:

Ant & Dec Bring Out The Talent At Morrisons

Sponsored by: Morrisons

Entered by: MEC Access and ITV

 

SHORTLISTED:

Anchor and Food Glorious Food

Sponsored by: Anchor (Arla Foods)

Entered by: Carat Sponsorship

 

Big Brother - A Very Different Partnership

Sponsored by: very.co.uk

Entered by: Carat Sponsorship

 

Casio Sheen & TOWIE

Sponsored by: Casio

Entered by: Vizeum

 

Meerkovo & Meerkats Meet Coronations Street

Sponsored by: Compare The Market

Entered by: ITV

 

SPONSORSHIP INNOVATION OF THE YEAR

WINNER:

Big Brother - A Very Different Partnership

Sponsored by: Very.co.uk

Entered by: Carat Sponsorship

 

SHORTLISTED:

David Bowie Is

Sponsored by: Sennheiser

Entered by:  The Victoria & Albert Museum

 

Big Brother - A Very Different Partnership

Sponsored by: Very.co.uk

Entered by: Carat Sponsorship

 

The World’s Largest Pub Quiz

Sponsored by: Bell’s Whisky

Entered by: Carat Sponsorship

 

Which Blue Are You?

Sponsored by: BNY Mellon

Entered by: BNY Mellon

 

RBS - Finding Scotland’s Real Heroes

Sponsored by: RBS

Entered by: ZenithOptimedia

 

Domino’s Sponsor The X Factor App

Sponsored by: Domino’s

Entered by: ITV

 

SPONSORSHIP CONSULTANCY OF THE YEAR - sponsored by ICON

 

Sponsorship Consultancy of the Year - Large

WINNER:

Fuse Sport & Entertainment

SHORTLISTED:

M&C Saatchi Sport & Entertainment

Synergy Sponsorship

 

Sponsorship Consultancy of the Year - Medium to Small

WINNER:

Right Formula

SHORTLISTED:

Generate Sponsorship

Material_UK

 

The Barrie Gill Award For Most Promising Young Sponsorship Executive - sponsored by ESA

WINNER:

Jon Drakes, Fuse Sport & Entertainment

SHORTLISTED:

Nicholas Anderson, Fuse Sport & Entertainment

Josh Belsher, IMG Consulting

Barney Price, Carat Sponsorship