The UK Sponsorship Awards 2017 - The Finalists

Arts & Cultural Sponsorships

Hilton Presents Underbelly Festival

Sponsored by: Hilton

Entered by: Fuse

 

Hasbro Gaming at Panto

Sponsored by: Hasbro Gaming

Entered by: Fuse

 

Late Hepworth at Phillips

Sponsored by: Phillips

Entered by: The Hepworth Wakefield

 

“Virtually Real” - Royal Academy x HTC Vive

Sponsored by: HTC Vive

Entered by: Royal Academy, HTC Vive and Hope&Glory

 

Levi’s and You Say You Want a Revolution? at the V&A

Sponsored by: Levi’s

Entered by: Victoria and Albert Museum

 

Brand Sponsorship - Over £2 Million - sponsored by Performind

DFS Team GB Great Brits

Sponsored by: DFS

Entered by: DFS

 

PepsiCo & UEFA Champions League

Sponsored by: PepsiCo

Entered by: Fuse

 

Driving Nissan Brand Opinion Through Sports Partnerships

Sponsored by: Nissan

Entered by: Fuse

 

O2 and England Rugby

Sponsored by:O2

Entered by: M&C Saatchi Sport and Entertainment

 

Samsung School of Rio

Sponsored by:Samsung

Entered by: M&C Saatchi Sport and Entertainment

 

Santander Cycles

Sponsored by:Santander

Entered by: Santander

 

The National Lottery #IAmTeamGB

Sponsored by: The National Lottery

Entered by: The Story Lab

 

Brand Sponsorship - Under £2 Million

Barclays Premier League Trophy Celebration

Sponsored by: Barclays

Entered by: Havas Sports & Entertainment Cake

 

evian #wimbledonwatch

Sponsored by: evian

Entered by: MEC Wavemaker

 

Colgate Max White and Britain’s Next Top Model

Sponsored by: Colgate Max White

Entered by: MEC Wavemaker

 

Foster’s - The Lager of England Cricket

Sponsored by: Foster’s

Entered by: Publicis Media Sport & Entertainment

 

Always a Better Way in Cricket - #bettercricket

Sponsored by: Toyota

Entered by: Publicis Media Sport & Entertainment

 

Branded Content - Non-Sport

Colgate Max White and Britain’s Next Top Model

Sponsored by: Colgate Max White

Entered by: MEC Wavemaker

 

Colgate Sensitive Pro Relief

Sponsored by: Colgate Pro Relief

Entered by: MEC Wavemaker

 

‘M&S: The Table’

Sponsored by: M&S 

Entered by: Mindshare UK

 

Aviva Making the UK Roads Safer

Sponsored by: Aviva

Entered by: Zenith

 

Royal Bank of Scotland: Stopping Scotland’s Scammers 

Sponsored by: Royal Bank of Scotland

Entered by: Royal Bank of Scotland

 

Branded Content - Sport

#DoItForUs - Using Branded Content to take Nissan GB to Rio 2016 Gold

Sponsored by: Nissan

Entered by: Fuse

 

EE Wembley Cup 2016

Sponsored by: EE

Entered by: Havas Sports & Entertainment Cake

 

evian #wimbledonwatch

Sponsored by: evian

Entered by: MEC Wavemaker

 

Europcar’s Three Men in a Hire Car

Sponsored by: Europcar

Entered by: Publicis Media Sport & Entertainment

 

Budweiser Dream Goal

Sponsored by: Budweiser

Entered by: The Story Lab

 

SSE Dads & Daughters

Sponsored by: SSE

Entered by: Synergy Sponsorship

 

B2B Sponsorship

Braintree Tour-de-Tech- powered by Buzzbike

Sponsored by: Braintree

Entered by: MKTG and Havas Media Group

 

NTT DATA & The Open Championship

Sponsored by: NTT DATA

Entered by: iMediasport/Dentsu Sports Europe

 

GSK employee engagement programme

Sponsored by: GSK

Entered by: Just Marketing International

 

Tata Communications and Formula One Partnership

Sponsored by: Tata Communications

Entered by: McCann Enterprise

 

Vodafone UK Enterprise and Ready Business Britain

Sponsored by: Vodafone

Entered by: MEC Wavemaker

 

Invesco Perpetual & Leander Club - Partners in Performance

Sponsored by: Invesco Perpetual

Entered by: Progressive Marketing

 

Lombard Asset Finance: Strategies for Growth

Sponsored by: Lombard Asset Management

Entered by: Zenith

 

Best Use Of Celebrity Endorsement in Sponsorship

We are all Made to Move

Sponsored by: Lucozade Sport

Entered by: CSM Sport and Entertainment

 

Samsung School of Rio

Sponsored by: Samsung

Entered by: M&C Saatchi Sport and Entertainment

 

DFS - Quality, Made In Britain - Celebrity Entry

Sponsored by: DFS

Entered by: MediaCom Sport & Entertainment

 

#RunwaytoLA

Sponsored by: Air New Zealand

Entered by: MKTG

 

Charity & Community Engagement Sponsorship

Play On - Almeida Theatre and Arsenal

Sponsored by: Arsenal

Entered by: Almeida Theatre

 

Lloyds Banking Group's Principal Partnership with BBC Children in Need

Sponsored by: Lloyds Bank and Bank of Scotland

Entered by: Four Communications

 

O2 and War Child Present ‘Passport to BRIT’s Week’

Sponsored by: O2

Entered by: FRUKT

 

M&S and Macmillan World’s Biggest Coffee Morning Partnership

Sponsored by: Marks & Spencer

Entered by: Macmillan Cancer Support

 

Aviva Road Safety Week 2017

Sponsored by: Aviva

Entered by: Zenith

 

Sponsorship Continuity

Christian O’Connell Breakfast Show with Wickes

Sponsored by: Wickes

Entered by: Bauer Media and The Story Lab

 

Tesco and Cancer Research UK's Race for Life

Sponsored by: Tesco

Entered by: Cancer Research UK

 

Casio Edifice on Discovery

Sponsored by: Casio Edifice

Entered by: Discovery Networks UK and The Story Lab 

 

ESFA PlayStation Schools’ Cup

Sponsored by: PlayStation

Entered by: HPS Group

 

Epson Manchester United Partnership

Sponsored by: Epson

Entered by: Manchester United

 

Digital Activation - Non Sport

O2 Relive the Night

Sponsored by:O2

Entered by: FRUKT

 

Putting Shreddies’ Nanas at the heart of Britain’s Got Talent

Sponsored by: Shreddies

Entered by: Zenith

 

Aviva Road Safety Week 2017

Sponsored by: Aviva

Entered by: Zenith

 

Aviva Pensions Face Up To Your Future

Sponsored by: Aviva

Entered by: Zenith

 

Cadbury Dairy Milk Buttons Memory Lane

Sponsored by: Cadbury

Entered by: The Story Lab

 

Digital Activation - Sport

EE Wembley Cup 2016

Sponsored by: EE

Entered by: Havas Sports & Entertainment Cake

 

Samsung School of Rio and Step into Rio

Sponsored by: Samsung

Entered by: M&C Saatchi Sport and Entertainment

 

evian #wimbledonwatch

Sponsored by: evian

Entered by: MEC Wavemaker

 

Fitness First & Team GB #WinTogether

Sponsored by: Fitness First

Entered by: MKTG

 

Hewlett Packard Enterprise and Sky Sports Digital Partnership

Sponsored by: Hewlett Packard Enterprise

Entered by: Sky Media

 

Best Use Of Sponsorship To Encourage Diversity & Inclusion

Pride in London

Sponsored by: Barclays

Entered by: Barclays

 

Aon Manchester United LGBT in Sport

Sponsored by: Aon

Entered by: Manchester United

 

The FA Mars Just Play Programme

Sponsored by: Mars

Entered by: Octagon

 

Smirnoff #DeafDancers with Chris Fonseca

Sponsored by: Smirnoff

Entered by: The Story Lab

 

Education & Learning Sponsorship

Digital Library by British Library and Vodafone

Sponsored by: Vodafone

Entered by: British Library

 

BP Educational Service

Sponsored by: BP

Entered by: EdComs

 

Lloyds Bank and Bank of Scotland Social Entrepreneurs

Sponsored by: Lloyds Bank and Bank of Scotland

Entered by: Four Communications

 

The Levi’s Music Project

Sponsored by: Levi’s

Entered by: Fuse

 

Citi Money Gallery at The British Museum

Sponsored by: Citi

Entered by: The British Museum

 

Entertainment & Event Sponsorship

Barclaycard presents British Summer Time Hyde Park: The Great British Music Showdown

Sponsored by: Barclaycard

Entered by: AKQA

 

Hyundai Mercury Prize 2016

Sponsored by: Hyundai Motor Company

Entered by: Big Group

 

UEFA Champions League Final - Milano 2016

Sponsored by: PepsiCo

Entered by: Fuse

 

Samsung Slider

Sponsored by: Samsung

Entered by: M&C Saatchi Sport and Entertainment

 

NHS’  Mobo Awards

Sponsored by: NHS

Entered by: MediaCom Sport & Entertainment

 

First Time Sponsor Award

Enjoy the Spark - Chandon & McLaren-Honda F1 Team

Sponsored by: Chandon

Entered by: Moet Hennessy UK & Bright Partnerships

 

Dacia and Rugby League: Made of the same stuff

Sponsored by: Dacia

Entered by: Fuse

 

Frontera - Official Wine of The BRIT Awards

Sponsored by: Frontera

Entered by: Grand Central Creative

 

Colgate Sensitive Pro Relief

Sponsored by: Colgate Pro Relief

Entered by: MEC Wavemaker

 

DFS - Quality, Made In Britain

Sponsored by: DFS

Entered by: MediaCom Sport & Entertainment

 

 

Grass Roots Sports Sponsorship - supported by the Sport + Recreation Alliance

Yorkshire Bank Bike Libraries

Sponsored by: Yorkshire Bank

Entered by: CAA Sports & Welcome to Yorkshire

 

ESFA PlayStation Schools’ Cup

Sponsored by: PlayStation

Entered by: HPS Group

 

McDonald’s Community Football Days

Sponsored by: McDonald’s

Entered by: Leo Burnett

 

O2 Touch

Sponsored by: O2

Entered by: M&C Saatchi Sport and Entertainment

 

ScottishPower Warriors Rugby Championship

Sponsored by: ScottishPower

Entered by: ScottishPower

 

 

The ESA International Sponsorship Award - sponsored by the European Sponsorship Association

Carlsberg UEFA Euro 2016 Sponsorship

Sponsored by: Carlsberg

Entered by: Fuse

 

PepsiCo & UEFA Champions League

Sponsored by: PepsiCo

Entered by: Fuse

 

McDonald's Player Escort Diaries

Sponsored by: McDonald’s

Entered by: Leo Burnett

 

McDonald’s EURO Cup

Sponsored by: McDonald’s

Entered by: Leo Burnett

 

Beko with FC Barcelona: The Official Partner of Play

Sponsored by: Beko

Entered by: Synergy Sponsorship

 

Special Award For Effective Use of A Smaller Budget

Marbles CBS Sponsorship

Sponsored by: Marbles

Entered by: All Response Media

 

Street F1 with Team Betsafe

Sponsored by: Betsafe

Entered by: Betsson Group

 

Irish FA & JD Sports - The Next Best Thing

Sponsored by: JD Sports

Entered by: Irish FA

 

#Represent by NHS

Sponsored by: NHS

Entered by: MediaCom Sport & Entertainment

 

Microsoft Surface & NFL International Series

Sponsored by: Microsoft Surface

Entered by: MKTG

 

The Scrabble Dingo Dollar Challenge

Sponsored by: Scrabble (Mattel)

Entered by: The Story Lab

 

Harnessing The Power Of The Crowd - Most Effective Use Of Mass Participation

 

Prudential RideLondon 2016

Sponsored by: Prudential

Entered by: CAA Sports 

 

I Am Team GB, The Nation’s Biggest Sports Day

Sponsored by: The National Lottery & ITV

Entered by: The National Lottery, ITV, UK Sport and BOA

 

We are all Made to Move

Sponsored by: Lucozade Sport

Entered by: CSM Sport and Entertainment

 

Royal Bank of Canada V Series

Sponsored by: Royal Bank of Canada

Entered by: Limelight Sports

 

Bank of Scotland Great Scottish Run

Sponsored by: Bank of Scotland

Entered by: Material

 

Naming and Title Rights Sponsorships

Barclaycard presents British Summer Time Hyde Park: The Great British Music Showdown

Sponsored by: Barclaycard

Entered by: AKQA

 

Barclays ATP World Tour Finals

Sponsored by: Barclays

Entered by: Barclays

 

SSE - The Energy Behind Great Experiences

Sponsored by: SSE

Entered by: Material

 

Olympics Sponsorship

Using the Rio 2016 Olympic & Paralympic Games to Drive Nissan Public Opinion

Sponsored by: Nissan

Entered by: Fuse

 

Samsung School of Rio

Samsung

Entered by: M&C Saatchi Sport and Entertainment

 

Allianz Dare To Believe

Allianz

Entered by: MediaCom Sport & Entertainment

 

DFS - Quality, Made In Britain

Sponsored by: DFS

Entered by: MediaCom Sport & Entertainment

 

The National Lottery #IAmTeamGB

Sponsored by: The National Lottery

Entered by: The Story Lab

 

 

Print & Radio Sponsorship

Vodafone Future Breakers

Sponsored by: Vodafone

Entered by: MEC Wavemaker

 

Three and Kiss roaming abroad

Sponsored by: Three Mobile

Entered by: Mindshare UK

 

This French Life By Chambord

Sponsored by: Chambord

Entered by: Mediavest

 

Royal London’s Only in Britain 

Sponsored by: Royal London

Entered by: Mediavest

 

Strongbow Cloudy Apple on Radio X

Sponsored by: Strongbow

Entered by: Mediavest and Global

 

Best Use of Public Relations in a Sponsorship Campaign

Carlsberg Pubstitutions

Sponsored by: Carlsberg

Entered by: Clifford French

 

Carlsberg x F2 Freestylers - Probably the best UEFA EURO campaign

Sponsored by: Carlsberg

Entered by: Fuse

 

Barclays Premier League Trophy Celebration

Sponsored by: Barclays

Entered by: Havas Sports & Entertainment Cake

 

ESFA PlayStation Schools’ Cup

Sponsored by: PlayStation

Entered by: HPS Group

 

Samsung Step into Rio

Sponsored by: Samsung

Entered by: M&C Saatchi Sport and Entertainment

 

Fiat Professional Tradesman Trials

Sponsored by: Fiat Professional

Entered by: Performance Communications

 

 

Best Use of Research and Evaluation in a Sponsorship Campaign - sponsored by SMG Insight

Barclays ATP World Tour Finals - Research & Evaluation

Entered by: Barclays

 

Millharbour Marketing Sponsorship Measurement for CircleBath

Entered by: Millharbour Marketing

 

USA the Norwegian Way (Partnership with Boeing)

Entered by: MKTG

 

Sky Cinema and E.ON join forces

Entered by: Sky Media,  Dentsu Aegis Network and Future Thinking

 

Rights Holder Award - Best Activation of Assets

Lumiere London

Entered by: Artichoke Trust

 

English Football League

Entered by: English Football League

 

Southampton FC

Entered by: Two Circles

 

England and Wales Cricket Board

Entered by: Two Circles

 

Westfield Europe Limited

Entered by: Westfield Europe Limited

 

Sports Sponsorship - over £2M - supported by Sport England and UK Sport

Ryder Cup Sponsorship

Sponsored by: Standard Life Investments

Entered by: Standard Life Investments

 

Land Rover BAR - Above & Beyond

Sponsored by: Land Rover

Entered by: CAA Sports

 

O2 and England Rugby

Sponsored by: O2

Entered by: M&C Saatchi Sport and Entertainment

 

Samsung School of Rio and Step into Rio

Sponsored by: Samsung

Entered by: M&C Saatchi Sport and Entertainment

 

DFS - Quality, Made In Britain

Sponsored by: DFS

Entered by: MediaCom Sport & Entertainment

 

Mars #Believe

Sponsored by: Mars

Entered by: Octagon

 

Beko with FC Barcelona: The Official Partner of Play

Sponsored by: Beko

Entered by: Synergy Sponsorship

 

Sports Sponsorship - under £2M - supported by Sport England and UK Sport

 

Nissan’s Rio 2016 Partnership with BOA

Sponsored by: Nissan

Entered by: Fuse

 

NTT DATA & The Open Championship

Sponsored by: NTT DATA

Entered by: iMediasport/Dentsu Sports Europe

 

Fitness First - Official Fitness Partner of Team GB

Sponsored by: Fitness First

Entered by: MKTG

 

Invesco Perpetual & Leander Club - Partners in Performance

Sponsored by: Invesco Perpetual

Entered by: Progressive Marketing

 

Hilton Golf Sponsorship

Sponsored by: Hilton

Entered by: Right Formula

 

TV Sponsorship - supported by Thinkbox

Colgate Max White and Britain’s Next Top Model

Sponsored by: Colgate Max White

Entered by: MEC Wavemaker

 

Right Guard and A League of their Own on Sky 1

Sponsored by: Right Guard

Entered by: MEC Wavemaker

 

Lexus: C4 Drama deliver more sales than the rest of the media plan combined

Sponsored by: Lexus

Entered by: Zenith

 

Sky Atlantic and Volvo

Sponsored by: Volvo

Entered by: Sky Media

 

From heating to Hollywood - a Sky Cinema and E.ON collaboration

Sponsored by: E.ON

Entered by: Sky Media and Dentsu Aegis Network

 

Best Sponsorship of Women’s Activities - supported by Women in Sport

The SSE Women’s FA Cup

Sponsored by: SSE

Entered by: Synergy Sponsorship

 

Tesco and Cancer Research UK's Race for Life

Sponsored by: Tesco

Entered by: Cancer Research UK

 

Sponsorship Innovation 

O2 Relive the Night

Sponsored by: O2

Entered by: FRUKT

 

BNY Mellon & Newton Investment Management #pulltogether for CRUK

Sponsored by: BNY Mellon & Newton Investment Management

Entered by: M&C Saatchi Sport and Entertainment

 

Cadbury Dairy Milk Buttons Memory Lane

Sponsored by: Cadbury

Entered by: The Story Lab

 

England and Wales Cricket Board

Entered by: Two Circles

 

Southampton FC

Entered by: Two Circles

 

Aon Manchester United LGBT in Sport

Sponsored by: AON

Entered by: Manchester United

 

Digital Library by British Library and Vodafone

Sponsored by: Vodafone

Entered by: British Library

 

GSK employee engagement programme

Sponsored by: GSK

Entered by: Just Marketing International

 

#DoItForUs - Using Branded Content to take Nissan GB to Rio 2016 Gold

Sponsored by: Nissan

Entered by: Fuse

 

Sponsorship Consultancy of the Year - Trophies will be awarded to Consultancy of the Year - Large, Consultancy of the Year - Small to Medium, plus Special Award For Innovation

Sponsored by ICON

 

CAA Sports

EdComs

Fuse 

Havas Sports & Entertainment Cake

M&C Saatchi Sport and Entertainment

MEC Wavemaker 

MediaCom Sport & Entertainment

MKTG

Octagon

Publicis Media Sport & Entertainment

Right Formula

WeAreFearless.