The UK Sponsorship Awards 2016 - Winning and Shortlisted Entries

For more details on all the shortlisted and winning entries, please click here to view the Book of the Night

 

ARTS AND CULTURAL SPONSORSHIP - supported by Business In The Community

 

WINNER

Alexander McQueen; Savage Beauty, in partnership with Swarovski

Entered by the Victoria and Albert Museum

 

HIGHLY-COMMENDED

Ray-Ban #Campaign4Change

Entered by Fuse Sport + Entertainment

 

AXA PPP Health Tech & You

Entered by The Design Museum

 

Magna Carta 800: British Library and Linklaters

Entered by The British Library

 

Samsung and the Royal Shakespeare Company - RE:Shakespeare

Entered by Samsung and the RSC

 

The Fever Venue Partnership – Almeida Theatre and The May Fair Hotel

Entered by the Almeida Theatre

 

ENTERTAINMENT & EVENT SPONSORSHIP

WINNER

City Hack - Desperados

Entered by LiquidThread SMG

 

Nissan UEFA Champions League: Berlin 2015 Final

Entered by Fuse Sport + Entertainment

 

SSE Energising Entertainment (SSE’s title sponsorship of the SSE Hydro and SSE Arena)

Entered by Material_UK

 

Tennent’s Lager - At The Heart Of T In The Park

Entered by Material_UK

 

Wear the Rose Live - O2

Entered by M&C Saatchi S&E

 

CHARITY & CORPORATE COMMUNITY ENGAGEMENT SPONSORSHIP - sponsored by Sponsorium

 

WINNER

M&S and Macmillan World’s Biggest Coffee Morning Partnership 2015

Entered by Macmillan Cancer Support

 

HIGHLY-COMMENDED

Bisto's Spare Chair Sunday, delivered through Paddy McGuinness's Sunday Dinner

Entered by The Story Lab & Carat

 

Johnnie Walker - Join the Pact

Entered by JMI Motorsport

 

O2 & War Child: Passport Back To The Bars

Entered by FRUKT

 

EDUCATION & LEARNING SPONSORSHIP

WINNER

McDonald's Teacher Education Programme

Entered by EdComs and McDonald’s

 

HIGHLY-COMMENDED

BUCS Deloitte Leadership Academy

Entered by BUCS

 

Magners, Celtic FC and Celtic FC Foundation: Magners Goals for Charity

Entered by Material_UK

 

Samsung and the Royal Shakespeare Company - RE:Shakespeare

Entered by Samsung and the RSC

 

SUSTAINABILITY SPONSORSHIP

 

WINNER

DHL Formula E Sponsorship

Entered by Bright Partnerships

 

11th Hour Racing’s sponsorship of Land Rover BAR

Entered by 11th Hour Racing/Land Rover BAR

 

Nissan UEFA Champions League: Electrifying Berlin

Entered by Fuse Sport + Entertainment

 

 

 

TV SPONSORSHIP  - Larger Budget - supported by Thinkbox

 

WINNER

Serving up excitement with Domino’s and Hollyoaks

Entered by Arena Media

 

HIGHLY-COMMENDED

Aunt Bessie's I'm a Celebrity sponsorship

Entered by The Story Lab and Vizeum

 

Helluva Tour - Foster’s

Entered by LiquidThread SMG

 

SSE - Sounds of Victory

Entered by Fuse Sport + Entertainment and OMD

 

Stella Artois Cinematique

Entered by The Story Lab and Vizeum

 

TV SPONSORSHIP - medium to smaller budget - supported by Thinkbox

 

WINNER

The Royal Bank taking on Scotland’s Scammers

Entered by ZenithOptimedia

 

HIGHLY-COMMENDED

One Day Acuvue Define contact lenses sponsors ‘Eye Catching’ content on E!

Entered by MEC Access

 

Camelot Gogglebox Partnership

Entered by The Story Lab and Vizeum

 

Casillero Del Diablo Sponsors Legendary Movies on Sky Movies

Entered by SPP Media

 

Lambrini TV Sponsorship 

Entered by Discovery Communications

 

Sega - Football Manager

Entered by Sky Media

 

PRINT & RADIO SPONSORSHIP

 

WINNER

SuperSubs – recruiting for the Royal Navy in real-time

Entered by MEC Access

 

HIGHLY-COMMENDED

Priority Tickets partnership - O2 and Global Radio

Entered by O2 and Forward

 

Kellogg’s Buy A Box Give A Bowl

Entered by The Story Lab and Carat

 

The Christian O’Connell Breakfast Show with Wickes

Entered by Absolute Radio and The Story Lab

 

DIGITAL ACTIVATION

OVER £200,000 

 

WINNER

Samsung School Of Rugby - Digital Activation

Entered by Samsung

 

HIGHLY COMMENDED

Very.co.uk - The Official Fashion Partner of The X Factor 2015

Entered by The Story Lab and Vizeum

 

#wimblewatch - Evian

Entered by MEC Access

 

AIG’s Haka 360° Experience,

Entered by Octagon

 

Canon Rugby World Cup & ‘Unique Perspectives’

Entered by Bright Partnerships

 

Casio G_SHOCK: The Indestructibles

Entered by The Story Lab and Vizeum

 

DIGITAL ACTIVATION

UNDER £200,000K

 

WINNER

Barclays Spirit of The Games Heroes

Entered by Havas Sports & Entertainment Cake

 

HIGHLY COMMENDED

#WeDealInReal - Land Rover

Entered by Fast Track

 

#HatsOffToTom - MasterCard

Entered by Octagon

 

#MyFirstLFCGame - Garuda Indonesia

Entered by Liverpool Football Club

 

#scrumtogether | Dove Men+Care Rugby World Cup 2015 Digital Activation

Entered by Essentially Group

 

Marriott Hotels #ReuniteMeWith

Entered by MEC Access

 

SPORTS SPONSORSHIP - supported by Sport England and UK Sport

OVER £1 MILLION

 

WINNER

O2 “Wear The Rose"

Entered by M&C Saatchi S&E and VCCP

 

HIGHLY COMMENDED

Samsung School Of Rugby

Entered by Samsung

 

#wimblewatch - evian

Entered by MEC Access

 

DHL Formula E Sponsorship

Entered by Bright Partnerships

 

MasterCard RWC - Turning the World Oval #44daysofcrazy

Entered by Octagon

 

Nissan UEFA Champions League 2014/2015

 

SPORTS SPONSORSHIP - supported by Sport England and UK Sport

UNDER £1 MILLION

 

WINNER 

Marriott Hotels #ReuniteMeWith

Entered by MEC Access

 

HIGHLY-COMMENDED

Hardys - Official Wine of England Cricket

Entered by Essentially Group

 

Always A Better Way In Cricket - Toyota

Entered by ZenithOptimedia

 

Caledonia Best: The Best of Scottish Rugby

Entered by Material_UK

 

Dove Men+Care's sponsorship of Rugby World Cup 2015

Entered by Essentially Group

 

FeelWimbledon - Jaguar

Entered by CAA Sports Consulting

 

GRASS ROOTS SPORTS SPONSORSHIP - supported by Sport + Recreation Alliance

 

WINNER

Volvo Sailing Academies

Entered by Into the Blue 

 

O2 Touch Tour

Entered by M&C Saatchi S&E

 

QBE Coaching Club

Entered by Generate

 

SSE NextGen

Entered by Material_UK

 

Tennis On The Road, presented by The Royal Bank of Scotland

Entered by IMG

 

The FA Mars Just Play Programme

Entered by Octagon

 

EMPOWERING WOMEN THROUGH SPORT - supported by Women in Sport

 

WINNER

SSE Women’s FA Cup

Entered by Synergy Sponsorship

 

Team SCA - Ocean Racing Team 2014-15

Entered by SCA

 

 

BUSINESS TO BUSINESS SPONSORSHIP

 

WINNER

AIG, Proud Sponsors of New Zealand Rugby

Entered by Octagon

 

HIGHLY COMMENDED

DHL Cirque Du Soleil

Entered by Bright Partnerships

 

Accenture: Official Technology Partner to RBS 6 Nations

Entered by Accenture

 

Lloyd’s Register Energy – David Florence, Change Champion

Entered by Lloyd's Register Energy

 

Vodafone UK Enterprise and Ready Business Britain

Entered by MEC Access

 

BRAND SPONSORSHIP

 

WINNER

Aunt Bessie's I'm a Celebrity sponsorship

Entered by The Story Lab and Vizeum

 

Casio G_SHOCK: The Indestructibles

Entered by The Story Lab and Vizeum

 

Lucozade Sport - Strictly For The Home Nations Only

Entered by Fast Track

 

Mixing Up Your Summer with McDonald’s McFlurry and MTV

Entered by Sky Media and OMD UK

 

O2 “Wear The Rose"

Entered by M&C Saatchi S&E and VCCP

 

Samsung School Of Rugby

Entered by Samsung

 

FIRST TIME SPONSOR AWARD

 

WINNER

Partners in Performance - MERCEDES AMG PETRONAS Formula One Team and TUMI Inc.

Entered by MERCEDES AMG PETRONAS Formula One Team

 

HIGHLY COMMENDED

Trivento- Proud Sponsors of Premiership Rugby

Entered by Grand Central Creative

 

Casio BABY-G & Vice / i-D with Hannah Diamond

Entered by The Story Lab and Vizeum

 

FairFX and Sky Sports F1

Entered by Sky Media

 

IAG Cargo, Logistics Partnership with the British Museum for “The BP exhibition Indigenous Australia: enduring civilisation”.

Entered by The British Museum

 

SPONSORSHIP CONTINUITY

WINNER

O2 Academy venue sponsorship

Entered by FRUKT

 

Bank of Scotland Great Scottish Run

Entered by Material_UK

 

Deloitte Ride Across Britain

Entered by Threshold Sports

 

Johnnie Walker Join the Pact - Eight Year Campaign with the McLaren Formula 1 team

Entered by JMI Motorsport

 

Miele at Grand Designs Live by Media 10 Ltd

Entered by Media 10 Ltd

 

Tennent’s Lager - At The Heart Of T In The Park

Entered by Material_UK

 

ESA INTERNATIONAL SPONSORSHIP AWARD - sponsored by the European Sponsorship Association

 

WINNER

Nissan & UEFA Champions League

Entered by Fuse Sport + Entertainment 

 

HIGHLY COMMENDED

#WeDealInReal - Land Rover

Entered by Fast Track

 

DHL Delivering Rugby To The World

Entered by Bright Partnerships

 

Johnnie Walker - Join the Pact

Entered by JMI Motorsport

 

MasterCard RWC - Turning the World Oval #44daysofcrazy

Entered by Octagon

 

Microsoft Lumia Music

BEST USE OF RESEARCH AND EVALUATION IN A SPONSORSHIP CAMPAIGN - sponsored by SMG Insight

WINNER

Partner benefits of association with London Fashion Week

Entered by Dentsu Aegis Network Sport & Entertainment

 

FairFX AND SKY SPORTS F1

Entered by Sky Media

 

Casillero Del Diablo Sponsors Legendary Movies on Sky Movies

Entered by SPP Media

 

Trivento - Proud Sponsors of Premiership Rugby

Entered by Grand Central Creative

 

BEST USE OF PUBLIC RELATIONS IN A SPONSORSHIP CAMPAIGN - supported by the Public Relations Consultants Association

 

WINNER

Under Armour Powers Andy Murray To The Next Level

Entered by PrettyGreen 

 

HIGHLY COMMENDED

Betfair - Switching Saddles

Entered by Pitch

 

Barclays Premier League Trophy Presentation

Entered by Havas Sports & Entertainment Cake

 

 O2 ‘Wear The Rose’

Entered by Hope&Glory

 

Tennent’s Lager - At The Heart Of T In The Park

Entered by Material_UK

 

Samsung and Jack Whitehall

Entered by Samsung

 

SPECIAL AWARD FOR EFFECTIVE USE OF A SMALLER BUDGET

 

WINNER

M&S and Macmillan World’s Biggest Coffee Morning Partnership 2015

Entered by Macmillan Cancer Support

 

HIGHLY COMMENDED 

The Fever Venue Partnership – Almeida Theatre and The May Fair Hotel

Entered by the Almeida Theatre

 

Casillero del Diablo 'Devil's Match' Event

Entered by Brand In Action

 

DHL Harlequins Sponsored Game

Entered by Brand Brewery

 

SPONSORSHIP INNOVATION OF THE YEAR

WINNER

FeelWimbledon - Jaguar

Entered by  CAA Sports Consulting

 

AIG’s Haka 360° Experience,

Entered by Octagon

 

Betfair - Switching Saddles

Entered by Pitch

 

Canterbury - ‘Committed To The Rose’

Entered by Synergy Sponsorship

 

Fitness First & Team GB

Entered by Dentsu Aegis Network Sport & Entertainment

 

Camelot Gogglebox Partnership

Entered by The Story Lab and Vizeum

 

The Fever Venue Partnership – Almeida Theatre and The May Fair Hotel

Entered by the Almeida Theatre

 

BEST USE OF CELEBRITY ENDORSEMENT IN SPONSORSHIP 

 

WINNER

Lexus NX: Striking Angles

Entered by Creative Artists Agency, Chi + Partners and Platinum Rye 

 

HIGHLY COMMENDED

Betfair - Switching Saddles

Entered by Pitch

 

Jenson Button for Johnnie Walker - Joy Will Take You Further

Entered by JMI Motorsport

 

Nico Rosberg, Global Citizen and ambassador of TUMI, Inc.

Entered by MERCEDES AMG PETRONAS Formula One Team

 

Samsung and Jack Whitehall

Entered by Samsung

 

RUGBY WORLD CUP 2015 - CELEBRATING THE BEST SPONSORSHIPS OF THE TOURNAMENT

 

WINNER

O2 “Wear The Rose"

Entered by M&C Saatchi S&E and VCCP

 

HIGHLY COMMENDED

Samsung School Of Rugby

Entered by Samsung

 

#WeDealInReal - Land Rover

Entered by Fast Track

 

AIG, Proud Sponsors of New Zealand Rugby

Entered by Octagon

 

DHL Delivering Rugby To The World

Entered by Bright Partnerships

 

Lucozade Sport - Strictly For The Home Nations Only

Entered by Fast Track

 

BEST RUGBY UNION SPONSORSHIP OF THE DECADE - 

Nominated by the industry, Voted by the public

 

WINNER: 

AIG

 

SHORTLISTED:

HEINEKEN

LAND ROVER

O2

 

SPONSORSHIP CONSULTANCY OF THE YEAR - Large -  sponsored by Icon

WINNER

Octagon

 

HIGHLY COMMENDED

Fuse Sport + Entertainment

Shortlisted:

Essentially Group

MEC Access

 

SPONSORSHIP CONSULTANCY OF THE YEAR - MEDIUM TO SMALL

WINNER

Bright Partnerships 

 

Shortlisted:

brandRapport (now CAA Sports Consulting)

Material_UK

National Schools Partnership

 

 

The Barrie Gill Award for Most Promising Young Sponsorship Executive - sponsored by ESA

 

Winner

Jenna Waller, The Story Lab - Dentsu Aegis

 

Shortlisted:

Joseph Cook, Fuse Sport + Entertainment

Ryan Maxwell, Extreme International

Richard Iveson, Fuse Sport + Entertainment

Stuart Milne, British Universities & Colleges Sport

 

Award for Outstanding Contribution To The Sponsorship Industry

Craig Dews Limelight Sports Group

 

SPONSORSHIP OF THE YEAR

 

O2’S SPONSORSHIP OF ENGLAND RUGBY