Sportsbook app SBK partners with Premier Sports

Sports marketing consultancy Strive Sponsorship has brokered a multi-platform content and media partnership between sportsbook app SBK and Premier Sports, sports broadcaster in Ireland and the UK.

The deal sees SBK become the official sponsor of Premier Sports’ ‘Scottish Football Social Club’ podcast – a YouTube and audio series that brings sharp, irreverent takes on all things SPFL. SBK will also support and feature in social media content for LALIGA and Scottish Premiership football throughout the 2025/26 season, marking a step in SBK’s expansion into Ireland and broader UK football media.