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Sponsorship in the News
Zilch and Chunkz give away free England scarves for every Three Lions clean sheet
Payments platform Zilch has launched a World Cup promotion giving England fans the chance to claim a free limited-edition scarf – designed by content creator and comedian Chunkz – every time the Three Lions keep a clean sheet this...
Kia Oval attendees provide £94 million boost into local community
An independent evaluation has revealed that the Kia Oval hosting matches and events in 2025 generated a £94 million boost for the local area. Surrey CCC's first Local Economic Impact Report has revealed that over 550,000 people visited the...
PREM Rugby and Defender sign new five-year extension
PREM Rugby and Defender have agreed a new five-year extension to their long-standing partnership, taking the relationship into its 25th year during the 2026/27 season.
The renewed agreement will also see Defender installed as the Title...
FA extends partnership with Alzheimer's Society
The Football Association has announced a new two-year extension of its charity partnership with Alzheimer's Society, which will now run until the end of the 2027-28 season, taking the collaboration into a seventh year. £1.6million has...
The English Football League expands reach across Atlantic with Panini America.
The English Football League is expanding its reach across the Atlantic through a new partnership with Panini America. For the first time, trading cards featuring every club across the EFL Championship, League One and League...
