Sponsorship in the News

Guinness Sponsors England Rugby For Further Four Years

The Rugby Football Union (RFU) has renewed its partnership with Guinness for a further four years. The RFU’s announcement reconfirms the brand’s commitment to international rugby. Guinness has been involved with rugby for over 40...

UK Sponsorship Awards Launches ‘Champions’ Of Sponsorship, A New Initiative To Reward Pioneers, Influencers And Trendsetters Across The Sector

The organisers of the UK Sponsorship Awards (UKSA) are delighted to announce the launch of its new ‘Champions’ programme, an initiative designed to shine a spotlight on some of the most talented and influential figures in the business...

Ricoh’s The Business of Rugby - What Business Can Learn From Premiership Rugby

Global technology company, Ricoh has launched a new campaign The Business of Rugby, which will explore the inner workings of all 12 Premiership Rugby clubs, identifying the latest business models and strategies they are utilising as well as the...

Royal London Extends Partnership With ECB In New Two Year Deal

Royal London had renewed its title sponsorship with the ECB of men’s and women’s domestic and international one-day cricket for a further two years.

The partnership will see Royal London continue to sponsor all England’s...

England Rugby and Premiership Rugby Join Forces With Stonewall To Promote LGBT Inclusion

England Rugby and Premiership Rugby have announced a commitment to Stonewall, which will see the three organisations support and promote LGBT inclusion in rugby. The two organisations will work with Stonewall to assess current inclusion...