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Sponsorship in the News
LFC and Standard Chartered spotlight ‘Play On’ with special front of shirt logo swap
Liverpool FC and Standard Chartered will team up again for a front of shirt logo swap, this year shining a spotlight on ‘Play On’ – the joint initiative by the Club and its Main Club Partner aimed at keeping young girls in...
Manchester City signs US media collaboration with Paramount+
Manchester City has agreed a US media collaboration with streaming service, Paramount+. The agreement will see Paramount+ branding and content visible across the Club’s official digital and social media channels in the US throughout the...
Dirt is Good and Arsenal extend partnership
Dirt Is Good (known as OMO, Persil, Surf Excel, Breeze, Rinso, Ala or Skip) and Arsenal have extended their award-winning partnership.
Since first teaming up in 2023, they’ve used their shared platform to connect with millions...
Jolie Sharpe signs with CAA Sports
Broadcaster, multi-platform presenter and digital creator, Jolie Sharpe has signed with CAA Sports for representation in all areas. The 24-year-old will be represented by a team of agents led by Alex McGuire, who oversees CAA’s Sports Media...
Wembley Stadium announces new partnership with PepsiCo
Wembley Stadium connected by EE has agreed a new multi-year partnership with PepsiCo to become the Stadium’s Official Carbonated Soft Drinks & Crisps Partner until 2030. The partnership sees a range of PepsiCo beverages and crisps,...
