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Sponsorship in the News
2027 FIVB Women’s Volleyball World Cup appoints Horizon Sports & Experiences
Volleyball World and the 2027 FIVB Women’s Volleyball World Cup Organising Committee has appointed Horizon Sports & Experiences (HS&E) as the exclusive sponsorship and media rights sales agency for the 2027 FIVB Women’s...
THE·TEAM and Breeders’ Cup join forces to accelerate commercial partnerships
Sports, music and entertainment company, THE·TEAM, has been appointed to collaborate on commercial strategy for Breeders’ Cup Limited. THE·TEAM’s specialist Rights Sales group will work with the Breeders’ Cup to...
LIVE.TEAM acquires branding specialists Sport Signage
Branding, signage and live event experts LIVE·TEAM has acquired motorsports branding and signage business Sport Signage. LIVE·TEAM is part of global sport, entertainment and music company THE·TEAM.
With a background in...
The enduring power of FIFA World Cup sponsorship - Part One
For all the changes that have transformed modern marketing, some things remain constant. Every four years, the FIFA World Cup demonstrates a truth that brands continue to find difficult to replicate elsewhere: when audiences care deeply enough...
Specsavers appoints Strive Sponsorship
Specsavers has appointed Strive Sponsorship as its lead partnerships agency. The appointment sees Strive become the central strategic partner for Specsavers’ sponsorship activity, helping the brand use partnerships effectively to deliver...
