Sponsorship in the News

World Rugby signs Allianz as an Official Supporter of Women’s Rugby World Cup England 2025

World Rugby has signed Allianz as an Official Supporter of Women’s Rugby World Cup England 2025, with the tournament’s highly anticipated final set to take place at Allianz Stadium on 27 September, 2025. The champions of the 16-team...

Reg & Partners secures line-up of brand partnerships for Summer Screens at Canary Wharf

Reg & Partners has secured a range of high-profile brand partnerships for the Summer Screens at Canada Square Park in London’s Canary Wharf. Delta Capita takes centre stage as the official sponsor and headline partner, with its branding...

MOVE Pre-Workout signs Scottish athlete Laura Muir

MOVE Pre-Workout, Scottish supplement brand, has signed a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir join the MOVE Endurance team as...

Ear to the Ground adds ten new hires - including new talent via adidas x Stormzy’s #Merky FC Careers Programme

Creative agency Ear to the Ground has announced a wave of new hires across its strategy, creative, fan intelligence, delivery, and operations teams, following a record-breaking first half of the year.

The agency, known for helping global...

Athletic Ventures signs Vita Coco as Official Hydration Partner for the Novuna UK Athletics Championships

Athletic Ventures signed Vita Coco as the Official Hydration Partner for the Novuna UK Athletics Championships which took place at Birmingham’s Alexander Stadium this weekend 2-3 August 2025.

This latest agreement follows the...