Chelsea Football Club signs Nicholson as Official Cocktail Supplier to both Stamford Bridge & Kingsmeadow

Chelsea Football Club has signed cocktail brand Nicholson as the club’s Official Cocktail Supplier.  The club will work with Nicholson to elevate the matchday experience for fans at both Stamford Bridge & Kingsmeadow. The partnership becomes live at the Men’s home fixture against Fulham on Saturday 30th August and then the women's teams first game of the season on Friday 5th September, against Manchester City.

Nicholson will be introducing a tap-based cocktail system at Stamford Bridge, giving fans more choice and time to enjoy a cocktail experience on matchday. A low-alcohol option is also being planned.

 The agreement will also see a focus on Chelsea FC Women’s team, with Nicholson pre-mixed cocktails available for fans in ‘Bottomless at the Bridge’ as well as other hospitality and GA areas across both stadiums. Fixtures for the women’s team will also see the launch of in-bowl drinking this season at some selected matches at Stamford Bridge.

 Oliver Boden, Partnership Sales Director for Chelsea Football Club, said: “ As a brand with deep London roots and a clear passion for innovation, Nicholson aligns perfectly with the club and our vision for enhancing the matchday experience for all fans. ”

Nicholson is one of the oldest spirits brands in the UK founded in Clerkenwell, London in 1736. Across the centuries, Nicholson invented the iconic London Dry Gin style, developed a chain of over 80 London pubs and at its height, distilled 200 different products from its Three Mills distillery which were distributed to 130 countries.