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Sponsorship in the News
Ear to the Ground launches sixth annual edition of the Fan Intelligence® Index, revealing the brands winning (and losing) in fan culture
Global creative agency Ear to the Ground (ETTG) has published the sixth edition of its Fan Intelligence® Index, its annual ranking of 100 of the world’s most influential brands through the eyes of fans.
At the heart of the 2025/...
The Department of Culture and Tourism – Abu Dhabi and Etihad Airways Become Main Partners of Euroleague Basketball
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Airways have become main sponsors of Euroleague Basketball for the next four years.
Under the agreement, Experience Abu Dhabi, the destination brand of DCT...
ClubPickle appoints Strive Sponsorship
Sports and entertainment consultancy Strive Sponsorship has been appointed to support ClubPickle, a new sports space dedicated to pickleball, establish its strategic foundations as it prepares for its planned 2026 launch.
Located on a one-...
London Marathon appoint new directors to lead communications and marketing
London Marathon has appointed two new directors - Heather McCormick, to lead communications and public affairs and Guy Fowles, to lead marketing of mass participation events company, London Marathon Events (LME), and its parent charity, the...
SponsorLab launches new insight and performance platform StrategyLab
Sponsorship performance framework provider SponsorLab has launched a new insight and performance platform - ‘StrategyLab’. Built on the same principles as SponsorLab, StrategyLab’s sponsorship performance framework is now...
