Sponsorship in the News

OMODA becomes Official Automative Partner of the Lloyds Tour of Britain

The Lloyds Tour of Britain has signed automotive brand OMODA as an Official Automotive Partner of the Lloyds Tour of Britain Women and Men. The collaboration will see OMODA integrated into activity surrounding this year's races, including the...

World Rugby and Mitsubishi Electric Europe B.V. extend global partnership

World Rugby and Mitsubishi Electric Europe B.V. have extended their global partnership, with Mitsubishi Electric strengthening its commitment to the women's game through support for the WXV Global Series. Having first joined forces ahead of the...

Take Her Lead partners with ECB and Metro Bank

Take Her Lead (THL), the charity championing women and girls in cricket founded by Isa Guha, has agreed a new partnership with the England and Wales Cricket Board (ECB) and Metro Bank.

This new partnership will support the delivery...

M+C Saatchi Sport & Entertainment evolves leadership team

M+C Saatchi Sport & Entertainment has announced the promotion of Ross Watson to Managing Director for Sport UK alongside Laura Coller's appointment as Global Chief Operating Officer, a newly expanded role she will hold while continuing as UK...

Ebury becomes Official Partner of Royal Antwerp FC

Global financial solutions firm Ebury has strengthened its relationship with Royal Antwerp FC, becoming an Official Partner of the Belgian club through to 2028. The agreement builds...