SPONSORS
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Sponsorship in the News
Is joy recession proof? Only 22% would give up live entertainment if financially squeezed according to a new report from AEG
According to The Live Effect – a new report from AEG Global Partnerships, the sponsorship arm of AEG, only one in five (22%) would cut live entertainment if they needed to reduce their spending due to financial pressures. Consumers are more...
The Collective® Economy Part II: Her Fandom, Her Buying Power - New study reveals how women fans are shaping sports fandom
The Collective®, Wasserman’s global advocacy and advisory business with the aim to drive investment in women across sports, music, and entertainment, has launched The Collective Economy Part II: Her Fandom, Her Buying Power, a data-...
Redefining Arts Sponsorship
The headline story in arts and cultural sponsorship for the last few years has been the showdown between rights holders (events and institutions) and activists over which brands should be deemed as suitable partners for the sector.
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MKTG's AI Trends Report explores four dimensions of AI-driven transformation
MKTG has launched its AI Trends Report. The report, incorporating findings from a survey conducted by dentsu Sports Analytics (DSA) among consumers across the UK and representative of the population, is designed for brands and rights holders...
Sid Lee Sport appoints Matthew Bates to lead specialist and events division
Sid Lee Sport has named Matthew Bates as the company’s new Operations Director. He will be responsible for driving the strategy of Sid Lee Sport’s specialist hospitality and events division that has managed more than two million...
