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Sponsorship in the News
Flora partners TCS London Marathon
Flora is back at the TCS London Marathon as an Official Partner. The new three-year agreement, starting with this year’s race on Sunday 26 April, marks Flora’s third chapter with the event — building on its legacy as Title...
CLIF Bar named Energy Bar Partner of the TCS London Marathon
London Marathon Events has signed CLIF Bar as the Official Energy Bar Partner of the TCS London Marathon. The partnership will cover the next three editions of the TCS London Marathon (2026 to 2028).
BYD becomes Official Automotive Partner of Manchester City
Manchester City has agreed a new partnership with BYD, manufacturer of New Energy Vehicles and sustainable mobility solutions. The agreement will see BYD become the Official Automotive Partner of Manchester City, covering both men’s and...
Wasserman acquires People in Sport’s football talent representation business
Sports, music, and entertainment company Wasserman has acquired the football talent representation division of Danish business, People in Sport. As part of the acquisition, Casper Grønn Spiele and Jacob Krüger Andersen will join...
INFINOX agrees multi-year global partnership with Tottenham Hotspur
Online trading platform INFINOX has signed a multi-year global partnership with Tottenham Hotspur, becoming an official global partner of the Premier League club.
Under the agreement, INFINOX will benefit from a rights package...
