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Sponsorship in the News
World Rugby signs Meiji Co. for Men's Rugby World Cup 2027
World Rugby has signed Meiji Co., Ltd as the Official Milk and Yoghurt Supplier of Men’s Rugby World Cup 2027.
The collaboration with Men’s Rugby World Cup 2027 marks Meiji’s first global rugby...
Specsavers and parkrun launch new partnership
Specsavers has agreed a new multi-year partnership with parkrun aimed at expanding participation in the weekly 5km community events, with a focus on people currently under-represented in physical activity.
The agreement will see Specsavers...
Accenture becomes Official Business and Technology Consulting Partner of The R&A
The R&A and Accenture have agreed a new six-year partnership which will see Accenture become the Official Business and Technology Consulting Partner of The R&A as well as an Official Patron of some of golf’s iconic...
Rory Natkiel launches Box Count
Rory Natkiel, former Sid Lee Sport Chief Strategy Officer who has spent two decades leading global strategy for the likes of adidas, UEFA, Tommy Hilfiger and Pizza Hut, has launched Box Count. The specialist consultancy is designed to bring...
Forty percent of young people can’t name a single sportswoman
The Fan Gap, a new UK-wide insight study, published by Hark, reveals the key factors shaping girls’ sport fandom – and the experiences that cause many to lose connection during their teenage years. Drawing on the voices of 1,504 young...
