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World Rugby has named IHG Hotels & Resorts as the Official Hotel Partner of Men’s Rugby World Cup 2027 in Australia.
The partnership will see IHG support fans, players, officials and guests travelling to the tournament, drawing on its global network of more than 7,000 hotels, including 60 across Australia.
IHG will also host Rugby World Cup watch parties at its hotels in each of the seven Host Cities and at venues across the country. The partnership will extend into stadiums and Fan Festivals, while IHG One Rewards members will be offered opportunities to get closer to the tournament through exclusive experiences.
For IHG, the agreement combines the anticipated increase in accommodation demand generated by the tournament with a global platform to promote its portfolio of 21 hotel brands to rugby fans internationally.
World Rugby Chief Revenue Officer Michel Poussau said the partnership would help deliver the tournament experience “at the scale and standard this iconic event deserves.”
Men’s Rugby World Cup 2027 will feature 24 teams and take place over six weeks in Australia.