Business Design Centre launches partnerships programme with SIXT

London’s Business Design Centre (BDC) has appointed SIXT as its Official Car Rental Partner, the first agreement under the venue’s new commercial partnerships programme.

SIXT will open a branch in the venue’s car park, providing a pick-up and drop-off point for event organisers, exhibitors, visitors, tenants and the wider local community. The agreement also includes outdoor advertising, venue branding, digital content and promotional rights.

BDC welcomes almost one million visitors annually across more than 150 exhibitions, conferences and events, and houses over 100 businesses. Its new programme aims to build long-term partnerships that support commercial objectives while improving services for these audiences.

The agreement combines a permanent operational presence with marketing rights, giving SIXT access to the venue’s business and consumer audiences throughout the year.