British Esports signs Cellular Fitness partnership

British Esports has named UK-based Cellular Fitness as its official cellular fitness, hydration and recovery partner.

The organisations have signed a Memorandum of Understanding to support British Esports Team players through education, training and sports science.

Planned activity includes education programmes for esports athletes, trials involving gamers and professional players, and webinars and events at the National Esports Performance Campus in Sunderland. Topics will include focus, sleep, recovery, hydration and long-term fitness.

The trials will gather data on Cellular Fitness protocols within esports. The partnership supports British Esports’ ambition to develop an elite player and team programme combining performance science, coaching and technology.