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Sponsorship in the News
Why the UKSA launched an Agency Wellbeing Award
The launch of the UK Sponsorship Awards’ new Agency Wellbeing Award is a timely reminder that success in the sponsorship consultancy world is about more than revenue growth, pitch wins and awards shelves....
WRC Promoter partners with Reflo as Official Teamwear Supplier
Sustainable performance wear brand Reflo is the new Official Teamwear Supplier to the FIA World Rally Championship (WRC) Promoter.
The partnership will launch later this month at the Rallye Monte-Carlo (22–25 January), marking Reflo...
British & Irish Lions Agree Partnership with Nike
The Lions has agreed a partnership with Nike, who will become the Official Kit Supplier of the Lions, providing the exclusive kit for the inaugural Lions Women’s Team in 2027, and a Principal Partner of the Howden British & Irish Lions...
Rodrigo Coelho appointed Managing Director of Sid Lee Sport Canada
Sid Lee Sport has named Rodrigo Coelho as its Managing Director for Canada, where he will lead the group’s sport sponsorship practice and strategic growth objectives in the market.
Coelho, who will be based in Sid Lee’s Toronto...
Ten trends shaping sports sponsorship
Welcome to 2026. If the first half of the decade was defined by disruption, recovery and experimentation, the next phase of sports sponsorship looks set to be about consolidation, accountability and scale. The sector is no longer reacting to...
