SPONSORS
PARTNERS
Sponsorship in the News
Zuma joins Mercedes-AMG PETRONAS F1 Team as Lifestyle & Dining Curator
Azumi Ltd., the restaurant group behind Zuma, ROKA, Oblix, and other dining concepts, has agreed a multi-year collaboration agreement between Zuma and the Mercedes-AMG PETRONAS F1 Team. This alliance marks the first time a global lifestyle...
British Cycling's Jon Dutton joins the BOA as CEO
British Cycling's Chief Executive Jon Dutton will leave the organisation in July this year to take up the role of CEO at The British Olympic Association (BOA). Frank Slevin, Chair of British Cycling, said: “During his tenure at British...
Coca-Cola bottles Premier League matchday anticipation with ‘Guess The Goals’ campaign
Coca-Cola, in partnership with the Premier League, has launched Guess The Goals - a national promotion built around one of football fandom’s most instinctive matchday rituals: predicting goals before the weekend matches kick off.
The...
Why the UKSA launched an Agency Wellbeing Award
The launch of the UK Sponsorship Awards’ new Agency Wellbeing Award is a timely reminder that success in the sponsorship consultancy world is about more than revenue growth, pitch wins and awards shelves....
WRC Promoter partners with Reflo as Official Teamwear Supplier
Sustainable performance wear brand Reflo is the new Official Teamwear Supplier to the FIA World Rally Championship (WRC) Promoter.
The partnership will launch later this month at the Rallye Monte-Carlo (22–25 January), marking Reflo...
