Sponsorship in the News

PHAR Partnerships appointed by West Midlands Combined Authority to secure sponsor for Cycle Hire Scheme

West Midlands Combined Authority has appointed PHAR Partnerships as its exclusive sponsorship agency, with a brief to secure a sponsor for the region’s new cycle hire scheme: West Midlands Cycle Hire.

Launched as a limited trial in...

LiveScore launches 'More Than A Score'

Sports media business and real-time sports update provider LiveScore has launched ‘More Than A Score’ - its biggest creative campaign to date headlined by its first TV ad.

Starring football icon and LiveScore’s Official...

Mastercard expands partnership with League of Legends European Championship

Mastercard has extended its partnership with Riot Games to sponsor the League of Legends European Championship (LEC), following a successful four-year partnership with the brand globally. 

Connecting fans to Priceless experiences,...

Cricket Scotland appoints Global Sports Media to secure commercial partners

Cricket Scotland has appointed London-based Global Sports Media to develop its commercial proposition and find new partners ahead of the ICC T20 World Cup in the UAE and Oman.  The Global Sports Media team has a strong track record in...

Rugby League World Cup postponed to 2022

Rugby League World Cup 2021 (RLWC2021) has postponed its flagship event in the international Rugby League calendar to 2022. Tournament organisers faced several unique and complex challenges with the most significant being the non-release of up to...