Sponsorship in the News

Quins teams up with the AA

Quins have partnered up with the AA to bring Harlequins’ supporters 25% off Breakdown Cover. Members that sign up for the deal receive 24/7 cover and unlimited call outs, with further benefits of membership with the AA that includes...

The Sun's former sports news editor joins CSM

The Sun’s former sports news editor and rugby union correspondent, Jonny Fordham, has joined CSM Sport & Entertainment (CSM). Fordham, who spent 15 years in regional and national media, will take up a role in the communications team at...

Onside accelerates international expansion with senior appointment and global wins

Dublin-headquartered sports and entertainment consultancy ONSIDE has expanded the firm’s international operations through the acquisition of Bayridge Sports and appointment of Jon Long as its Managing Director - UK and Middle East. The...

Pokerstars and Red Bull Racing Seal Global Partnership

Pokerstars and Red Bull Racing have signed a multi-year partnership which will feature branding on the RB18 and the race suits.  The partnership will be activated across PokerStars Casino, PokerStars and PokerStars Sports products.

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Boodles to sponsor the Cheltenham Gold Cup

British jeweller Boodles has expanded its multi-year partnership to become the new sponsor of the Cheltenham Gold Cup. The brand had previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile...