Millwall FC secures partnership with Powerade

Millwall Football Club has signed a partnership with Powerade as the Lions’ Official Hydration Partner. The club has also renewed its long-standing agreement with Coca-Cola. 

As part of the deal, Powerade will sponsor the SE16 Bus Bar within the new and improved Fan Zone and will provide additional seating and tables. Elsewhere around the ground, Kiosk 11 next to the Fan Zone is being upgraded and rebranded - courtesy of Coke Zero.

The partnership also builds on the club's Lion Living sustainability commitments. Millwall has been introducing post-mix pours across the ground to replace plastic bottles, with bag-in-box post-mix units significantly cutting down on plastic packaging waste and reducing the club's carbon footprint.