Sponsorship in the News

BetWright announces sponsorship with Sky Sports Racing

BetWright has agreed a new sponsorship partnership with Sky Sports Racing, strengthening the brand’s presence within horse racing.

Through the partnership, BetWright sponsor idents will feature within Sky Sports Racing’s live...

AEG International Global Partnerships strengthens leadership team

AEG International’s Global Partnerships team, the sponsorship and premium seating division of AEG, has made nine senior promotions as part of a team restructure designed to strengthen partner experience and enhance global alignment as it...

Louis Theroux fronts JD x Nike Air Max 95 Neon campaign from Ear to the Ground

JD and Nike have unveiled a culturally disruptive campaign marking the return of the iconic Air Max 95 OG Neon. Launched as part of Air Max Month, the campaign brings the legendary silhouette home ahead of its drop on Thursday 5th March - with...

Excel London and Carlsberg Britvic agree multi-year partnership

Excel London and Carlsberg Britvic have announced a new multi-year partnership. soft drinks including Pepsi MAX®, 7UP, Lipton Ice Tea and Rockstar Energy. The new partnership will see Carlsberg Britvic become Excel’s Official Soft...

MatchFit appointed by Powerleague

Sports communications agency MatchFit has been appointed by Powerleague, the multi-sport provider and community with roots in football, as its retained PR agency. 

With a total of 44 clubs across the UK, Ireland and the Netherlands,...