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Sponsorship in the News
Defender announced as Official Vehicle Partner of England Rugby
The Rugby Football Union has confirmed Defender as the Official Vehicle Partner of England Rugby. Defender has been involved with rugby at all levels for over 25 years, continuing as a partner to PREM Rugby.
As Principal Partner for Women...
Ear to the Ground awarded IPA Effectiveness Accreditation 2025–2027 - only sports or entertainment specialist creative agency accredited
Ear to the Ground has been awarded the IPA Effectiveness Accreditation for 2025–2027, making it the only sports or entertainment specialist agency to achieve this status.
Forty-four agencies have earned the accreditation this year...
Vodafone launches major partnership with UEFA and UC3
Vodafone has agreed a major multi-year partnership with UEFA and UC3 (joint venture company between UEFA and the European Club Association) to support the development of women’s and men’s European football.
As an...
From self-doubt to self-belief: how sport can tackle the youth confidence crisis
A growing confidence crisis is holding back a generation of young people – but sport could provide the breakthrough, according to new findings from Hark’s Listen Up Report 2025.
The report shows that one in three young people...
Ebury expands sports partnerships network in Brazil with Copa Libertadores winner Botafogo
Global financial technology firm Ebury has signed as an Official FX Partner of the Brazilian top football club and Copa Libertadores winner Botafogo.
Botafogo will utilise Ebury's tailored financial services for sports to optimise treasury...
