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Sponsorship in the News
Swiss sportswear brand On sponsors Padel champion Coello
Swiss sportswear brand On is stepping onto the Padel court for the first time with the signing of world no. 1 Arturo Coello (ESP) to its roster of elite athletes. Coello, the Spanish powerhouse and youngest player ever to reach the top of the...
Liverpool FC signs Tommy Hilfiger
Liverpool FC has agreed a global partnership with American fashion brand Tommy Hilfiger, part of the PVH Corp. The partnership will see the Tommy Hilfiger style expressed across Liverpool FC, with the brand’s classics worn across...
36Vegas signs headline sponsorship deal with Ultimate Pool
36Vegas, the new player protection-first online sportsbook and casino operator, has signed a headline sponsorship agreement with Ultimate Pool, the official professional body for 8-ball pool in the UK.
The long-term partnership positions...
Manchester City signs regional partnership with Artel Electronics
Manchester City has agreed a new regional partnership with Artel Electronics – the largest manufacturer of consumer electronics in Central Asia, whose portfolio includes the Artel, Shivaki and Avalon brands.
The new agreement will...
Wasserman acquires Unik Sports Management
Sports, music, and entertainment company Wasserman has acquired football talent representation business, Unik Sports Management. As part of the acquisition, Unik Sports Management Founder and CEO Carlota Planas will join Wasserman as Vice...
