Sponsorship in the News

SweetSpot extends partnership with YouGov

Organisers of the AJ Bell Tour of Britain and Women’s Tour, SweetSpot, has extended its partnership with YouGov which has seen YouGov Sport provide the monitoring and evaluation of the broadcast and online coverage for the AJ Bell Tour of...

CSM acquires Greenroom Digital

CSM Sport and Entertainment (CSM) has acquired its long-term digital and data partner, Greenroom Digital. CSM has been in partnership with Greenroom Digital for three years, delivering digital and data strategies for a range of clients globally,...

Gallagher renews sponsorship of Premiership Rugby

Premiership Rugby and Gallagher have agreed a multi-year renewal of their existing partnership. Insurance brokerage, risk management and consulting services company Gallagher has reaffirmed its commitment to the sport as the official title...

FA to celebrate 50th anniversary of Vitality Women's FA Cup

The FA has unveiled plans to celebrate the 50th anniversary of the Vitality Women’s FA Cup at Sunday’s Final between Arsenal and Chelsea, with recognition of the Cup’s former Finalist captains a central theme of the day. ...

ParalympicsGB and adidas renew partnership until 2024

ParalympicsGB and adidas have renewed their partnership for a further three years in a deal that covers both the Beijing 2022 Winter Paralympic Games and the Paris 2024 Paralympic Summer Games. The extended partnership builds on a strong history...