36Vegas signs headline sponsorship deal with Ultimate Pool

36Vegas, the new player protection-first online sportsbook and casino operator, has signed a headline sponsorship agreement with Ultimate Pool, the official professional body for 8-ball pool in the UK.

The long-term partnership positions 36Vegas, part of the 36Gaming group, as the principal sponsor across Ultimate Pool's television, digital, and live event programme throughout 2025/26.

With Ultimate Pool's professional tour now broadcast weekly on TNT Sports and followed by over two million fans across social media, the partnership aims to fuel the continued growth of 8-ball pool at every level — from grassroots players in local halls to the 128 elite professionals competing on the televised tour.

Balazs Balint, managing director of 36Gaming, said: “Pool has deep roots in communities across Britain, and Ultimate Pool has done a remarkable job of transforming it into a professional, televised spectacle that rivals any cue sport in the world.  As a new operator committed to the UK market, supporting homegrown sporting talent and helping to grow participation at every level is exactly the kind of partnership we want to be part of.”