Swiss sportswear brand On sponsors Padel champion Coello

Swiss sportswear brand On is stepping onto the Padel court for the first time with the signing of world no. 1 Arturo Coello (ESP) to its roster of elite athletes. Coello, the Spanish powerhouse and youngest player ever to reach the top of the World ranking, joins the brand as a partner for padel-specific product innovation. 

The partnership centres on collaboration and hands-on product development. In the coming months, Coello will work with On’s product development team in Switzerland, providing ongoing, detailed insights to engineer footwear specifically designed to the demands of the padel court.