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Sponsorship in the News
MatchFit appoints Caz Nicholls as director
Specialist sports communications agency MatchFit has appointed Caz Nicholls as a Director. Nicholls joins MatchFit from the England & Wales Cricket Board (ECB), where she served as Head of Communications – Planning, Strategy...
British Airways announced as naming rights partner for new Olympia music venue
AEG Global Partnerships, the sponsorship division of AEG, has secured British Airways as the naming rights partner for its new 3,800-capacity venue at the transformed Olympia destination in London. The venue will be called British Airways ARC....
Zilch becomes Official Way To Pay for Arsenal Football Club
Consumer payments platform Zilch has agreed a multi-year agreement with Arsenal FC becoming the club’s Official Way To Pay. The global partnership, which marks Zilch’s first foray into sports, spans both men’s and women’s...
Ninety percent of schools in England now offer equal access to football in PE lessons
A key target that forms part of The FA’s strategic ambition to provide equal opportunities for women and girls to play football has been achieved three years ahead of schedule, with the support of Barclays. Originally set for 2028, the...
England Rugby and O2 set their sights on the next five years with renewed partnership deal
The Rugby Football Union (RFU) has announced a new deal with O2 which will see the award-winning partnership with England Rugby – and one of the longest standing shirt sponsorships– extend until at least 2031.
The...
