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Features
Creating the perfect arts sponsorship: five perspectives
In 2022, to celebrate the creativity and innovation of the arts sponsorship sector, the UK Sponsorship Awards will have two categories dedicated to the arts. The first is the traditional Best Arts Sponsorship of the Year – which always attracts...
Arsenal FC kicks off support local North London businesses initiative with ‘Arsenal Supporting Supporters’
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
UK Sponsorship Awards 2022 - Early Bird Deadline just two weeks away - Call for Agency and Individual Entries
The early bird deadline for the 2022 edition of the UK Sponsorship Awards (UKSA) is just a fortnight away. As in previous years, this edition retains many of its popular categories (arts, sport, media, etc.), but has also...
Not a sports fan? Six event-based alternatives for sponsors
As the global economy gradually returns to normal, brands have inevitably started looking to sports sponsorship as a way to engage with audiences. But while sport has plenty to recommend it, it’s an expensive market,...
