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Sponsorship in 2023: Themes & Trends
2023 already looks like it will be as challenging as 2022, with the cost of living crisis adding to the uncertainty already created by Covid-19, Brexit, the Ukraine War and political instability. But if last year taught us anything it is that UK...
How did FIFA World Cup Qatar 2022 fare against 2018 version?
FIFA World Cup Qatar 2022 underperformed the 2018 Russia edition in terms of Buzz score and Impression score in the UK. But it may not have affected viewership, according to YouGov SportsIndex. Report by Charlie...
Real Madrid kit partner adidas rolls out 'Odyssee Grandeza' anime to celebrate 120th anniversary
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
O2’s ‘Red Roses: An England Rugby Dream’ leverages England Rugby partnership around the Women’s Rugby World Cup
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (...
