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Features
UKSA’s Year in Sponsorship: Part 5 Grass Roots Sponsorship: Six Ways To Make It Work
Many of the world’s biggest brands are actively engaged in grass roots sports sponsorship on a year-round basis. And there’s probably never been a more critical time for them to maintain and, perhaps, boost their commitment.
The...
Coca-Cola kicks off FIFA World Cup 2022 global activation by 'Believing is Magic'
Powered by Activative - Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
UKSA’s Year in Sponsorship: Part 4 Six trends shaping football sponsorship in 2022: Sector continues to thrive despite economic and political headwinds
UKSA’s Year in Sponsorship: Part 3 - Sponsorship for the Masses
Ten companies worth talking to about mass participation events
After a torrid couple of years, mass participation events are up and running again. Across the length and breadth of the country, a wide...
The UKSA’s Year in Sponsorship: Part 2
Changing of the guard - the new wave of sponsors embracing a summer of sports
