Campaign of the Week

Features

Arts and Cultural Sponsorships - what lies ahead as sector begins to open up?

Few sectors of society have been left unscathed by the Covid-19 pandemic, but there’s no question that arts and culture has been among the hardest hit – with events cancelled, jobs lost and some institutions forced to close their doors for...

Rising to the Challenge - Sponsorships and Partnerships Activated During The Coronavirus Crisis - The Finalists

Accor Live Limitless and PSG invite members to sign up for player 'Limitless Challenges' contest

Branded Content - Feature of the Week

In recent years, branded content has emerged as one of the most dynamic areas of the partnership marketing ecosystem. While not strictly speaking sponsorship (which typically involves the...

New To Sponsorship? Here’s Why You Should Engage.

Positive news about Covid-19 vaccines suggests that things might start inching back to normal in early 2021. If so, now is a great time for brands to revisit the opportunities presented by sponsorship. These days,...