Campaign of the Week

Features

How did FIFA World Cup Qatar 2022 fare against 2018 version?

FIFA World Cup Qatar 2022 underperformed the 2018 Russia edition in terms of Buzz score and Impression score in the UK. But it may not have affected viewership, according to YouGov SportsIndex.  Report by Charlie...

UK Sponsorship Awards 2023: People Awards - celebrate your most important asset: the team

Real Madrid kit partner adidas rolls out 'Odyssee Grandeza' anime to celebrate 120th anniversary

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O2’s ‘Red Roses: An England Rugby Dream’ leverages England Rugby partnership around the Women’s Rugby World Cup

                 

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Carlsberg celebrates 30 year old Liverpool FC partnership with 'Forever Fans' film and kit-inspired packaging

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