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Campaign of the Week


Activative Campaign Of The Week - Barilla Leverages Tennis Season Start Via ‘Masters Of Pasta’ Campaign Led By Federer and Chef Oldani

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Spotlight on… Young Talent - An Exploration Of How Some Of Our Barrie Gill Award Finalists Have Advanced Their Careers In Recent Years.

The Barrie Gill Award for the Most Promising Young Sponsorship Executive was launched in memory of one of the pioneers of the UK Sponsorship industry – CSS founder Barrie Gill. Now more than a decade old, it recognises young executives (...

Activative Campaign Of The Week - Basketball Super Stars ‘On Santa’s Lap’ For Festive ESPN Campaign Promoting Its NBA Xmas Day Telecast Games

Spotlight on… Rights Holders - Securing A Sponsor For Your Event

Partnerships with events form the backbone of the global sponsorship industry. But changes in business practice and technology mean that rights holders need to constantly evolve their strategies to increase their chances of securing investment from...

UKSA Spotlight On…Gaming

To mark the launch of its new Gaming Sponsorship Award, the UKSA team is this week investigating the dynamic world of gaming, in particular the explosion of interest in esports.

There’s no question traditional...