Campaign of the Week

Features

Two-fifths of British cricket fans say they are likely to watch the Women’s Premier League

The cricket Women’s Premier League is the most lucrative tournament in women’s cricket, and it’s caught the attention of British cricket fans writes Charlie Dundas, managing director of YouGov Sport.  Even before the first ball...

The UK Sponsorship Awards 2023 - The Shortlist

THE BARRIE GILL AWARD FOR MOST PROMISING YOUNG SPONSORSHIP EXECUTIVE - partnered by Global Sports

Can NFL legend Rob Gronkowski convert Fanduel's 'Kick of Destiny' at Super Bowl LVII?

Powered by Activative -  Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (...

Young Britain’s most likeable Premier League teams

Liverpool FC is the most liked Premier League team among Britain's young adults aged 18-29 according to YouGov. A fifth of them say they personally regard Liverpool as being a likeable club (19%), regardless of whether or not they support the team....