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Features
Tech Transformation and the Sponsorship Sector: Part 1
Digital-first brands offer intriguing alternative to restricted categories
Green Sponsor of the Month: Ecotricity
UKSA’s first ever Green Sponsor of the month is Ecotricity, a green energy supplier that has built a dynamic business around wind farms, solar parks and ‘...
UK Sponsorship Awards Doubles Down on Sustainability for 2022
Green champion award, increased editorial coverage and industry poll all planned to drive industry’s environmental agenda
Branded Content: Sponsorship’s secret sauce - six ways to make sure your campaign hits the right notes
Over the last decade, branded content has grown to become one of the most competitive sections of the UK Sponsorship Awards. Undoubtedly facilitated by the growth of digital platforms, it has proved itself to be a creative, versatile and innovation...
Tokyo 2020: How Sponsors Can Still Strike Gold
The 2020 Tokyo Olympic Games were on course to be a commercial triumph before Covid-19 took a wrecking ball to the event’s preparations last year.
