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Campaign of the Week

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UEFA Leverages Women’s Champions League Final As ‘Together We Play Strong’ Aims To Transform Women’s Football

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This story originally appeared on Activative Source: an intelligence tool featuring the most creative and effective ideas in sponsorship activation and rights holder marketing from around the world (...

Tissot Activation of RBS 6 Nations Sponsorship Asks Fans To #respecttheref

This is just one of many campaigns featured and analysed by Activative in its sponsorship monitoring service Activative Source.  For more information, please visit...

Activative Campaign Of The Week - Gillette Activates Lions Link (and leverages RBS 6 Nations Excitement) Via North-Fronted ‘The Honest Player’ Short Film

Powered by Activative > Sponsorship Activation Intelligence + Rights Holder marketing Insights (www.activative.co.uk)

Havas S+E Report Identifies Five Major Focus Areas For Disruption

Havas Sports & Entertainment has published its annual trends predictions for 2017 that anticipate major developments in the business of sport. The trends cover five major focus areas for disruption: sport for the sharing generation (all things...

2016 Deal Review - A Year In Sponsorship

2016 was a busy year for the UK sponsorship sector with several deals being announced almost as soon as the industry was back at work after New Year. In this end of year review, we look at some of the brands that entered the sponsorship sector or...