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What’s In A Name? Naming Rights Boom Brings Brand Activation Benefits That Go Far Beyond Sponsorship Badging Exercise

Sponsorship archaeologists will tell you that the earliest naming rights deal was secured almost a century ago, when chewing gum pioneer Wrigley lent its name to what is now the home of the Chicago Cubs. More deals followed in the 1950s and 1960s, but...

AJ Inspires Teen To Follow His Dreams In Lucozade Sport’s ‘The Next Move’ Debut Documentary

Powered by Activative > Sponsorship Activation + Rights Holder Marketing Intelligence (www.activative.co.uk)

The Changing Face Of Telecoms

Mainstream Brands Eye Esports Opportunity

As the UK Sponsorship Awards prepares to launch its new-look Gaming Sponsorship categories for 2019, Andy Fry runs the rule over some of the brands breaking into esports. 

Use Data To Evaluate And Test Gut Instincts

Do we really know our audience the way we think we do asks Bruce Cook, Director at SMG Insight