Campaign of the Week

Features

The UK Sponsorship Awards 2023 - The Shortlist

THE BARRIE GILL AWARD FOR MOST PROMISING YOUNG SPONSORSHIP EXECUTIVE - partnered by Global Sports

Can NFL legend Rob Gronkowski convert Fanduel's 'Kick of Destiny' at Super Bowl LVII?

Powered by Activative -  Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (...

Young Britain’s most likeable Premier League teams

Liverpool FC is the most liked Premier League team among Britain's young adults aged 18-29 according to YouGov. A fifth of them say they personally regard Liverpool as being a likeable club (19%), regardless of whether or not they support the team....

Sponsorship in 2023: Themes & Trends

2023 already looks like it will be as challenging as 2022, with the cost of living crisis adding to the uncertainty already created by Covid-19, Brexit, the Ukraine War and political instability. But if last year taught us anything it is that UK...