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UKSA Sponsorship Case File 6: eSports

The Big Picture: The UK Sponsorship Awards has introduced an eSports category to its line up for the first time this year. The fact that it has done so is a reflection of the growing influence that digital technology has on all aspects of our lives....

UKSA Sponsorship Case File 5: Arts & Culture

Arts Sponsorship doesn't attract the kind of big money that flows into sport, popular music and media. But areas like theatre, opera, museums, art galleries and cultural festivals still have a key strategic role to play for a wide range of brands....

Canterbury’s Pre Order ‘Untouchable Jersey’ Hologram Gives Fans A Pre-Launch Lions Shirt Sneek Peek

This is just one of many campaigns featured and analysed by Activative in its sponsorship monitoring service Activative Source.  For more information, please visit...

UKSA Sponsorship Case File 5: Innovation

The UK Sponsorship Awards introduced its Innovation category five years ago and since then has seen some terrific shortlisted campaigns. Last year’s winner, for example, was Jaguar’s FeelWimbledon, entered by CAA Sports Consulting. Jaguar...

UKSA Sponsorship Case File 4: Mass Participation Events

The Big Picture

Mass Participation events are a great way for sponsors to cut through the clutter of competition. High-profile events are exciting and entertaining, which means they are attractive...