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Green for go: six sustainability-themed questions that rights holders should contemplate before signing a high-profile sponsorship deal
Did Ryder Cup 2023 make a Buzz in the UK?
Team Europe’s Ryder Cup win has got fans in the UK talking, data from YouGov SportsIndex shows. But how has the reception to the event been in comparison to the previous editions? And who exactly are Ryder Cup fans?...
Amex leverages 2023 US Open return via integrated 'Advantage is Yours' activation
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders - www.activative.co.uk
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Guinness warns fans to think it, but don't jinx it
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
The winning formula: eight factors that UKSA judges look for when selecting finalists for the TV Sponsorship category
There was a time when television sponsorships were something of a rarity – occasional interruptions in broadcast schedules that leaned heavily on spot ads. These days they are much more ubiquitous. As the impact of spot ads has declined, and...
